聯(lián)合主辦（United-edit）：

《WTO經(jīng)濟(jì)導(dǎo)刊》（CHINA WTO TRIBUNE）

歐洲企業(yè)社會責(zé)任協(xié)會（CSR EUROPE）

聯(lián)系人（Contact Us）：

Nathalie Suvee 電話（Tel）：＋32 2 541 1610 nathalie.suvee@csreurope.org

崔征 電話（Tel）：＋86 10 62137913 editor@csr-china.net

CSR EUROPE 活動消息

危機(jī)成為歐洲CSR多利益相關(guān)方論壇（布魯塞爾）明星話題

2009年2月10日，在比利時(shí)布魯塞爾有超過300名來自歐洲和世界商業(yè)界、金融界、民間社會、政策和學(xué)術(shù)界的代表出席了由歐盟委員會組織的多利益相關(guān)方論壇，探討歐洲致力于成為全球性CSR標(biāo)桿的雄心壯志——目前全球經(jīng)濟(jì)危機(jī)下從一種完全不同的角度來審視。與會者認(rèn)為，這場危機(jī)并不是企業(yè)遠(yuǎn)離CSR的一個信號，而正是企業(yè)能夠證明CSR價(jià)值的一個一勞永逸的機(jī)會。與會者還認(rèn)為，歐盟委員會和其他機(jī)構(gòu)應(yīng)在推進(jìn)CSR中發(fā)揮更積極的作用。歐盟委員會副主席費(fèi)爾霍伊根在講話中宣布了歐盟即將開展的一系列活動，例如要將歐盟對CSR的觀點(diǎn)植根于與第三國的關(guān)系之中；為支持國家層面的多利益相關(guān)方CSR平臺的籌資項(xiàng)目；和建立一個新的聯(lián)盟實(shí)驗(yàn)室，這個機(jī)構(gòu)旨在研究如何使得一些教育機(jī)構(gòu)能夠更好的培養(yǎng)未來的管理人員和企業(yè)家信奉一套新的價(jià)值觀。

CSR EUROPE會員新聞

歐萊雅發(fā)起一項(xiàng)商業(yè)策略競賽鼓勵學(xué)生發(fā)展專業(yè)技能

日前歐萊雅宣布啟動其2009年度商業(yè)策略競賽活動。2009年度活動有雙重目的：為歐萊雅在全球?qū)ひ捵詈玫娜瞬盘峁┲鲃拥慕鉀Q方案；為世界各地的學(xué)生創(chuàng)造了一個通過世界最大的化妝品公司感受多元文化體驗(yàn)的機(jī)會。

IBM披露其5項(xiàng)將在未來5年改變?nèi)祟惿畹膭?chuàng)新

IBM日前發(fā)布了其第三年度的“IBM未來5年的5項(xiàng)創(chuàng)新”，這份報(bào)告列舉了未來5年將有望改變?nèi)藗児ぷ?，生活和娛樂?項(xiàng)創(chuàng)新。包括以下主題：“節(jié)能技術(shù)－太陽能技術(shù)應(yīng)用于瀝青、涂料和玻璃”等。

水果和蔬菜等零售領(lǐng)域利用巴斯夫生態(tài)效益分析

實(shí)現(xiàn)更大程度的可持續(xù)性

購買這個從海外進(jìn)口的蘋果是否是對生態(tài)負(fù)責(zé)呢？類似問題將在消費(fèi)者的購買決策中發(fā)揮更大作用。一些工具，例如巴斯夫的生態(tài)效益分析工具將使人們有可能對產(chǎn)品在整個生命周期的經(jīng)濟(jì)和生態(tài)影響進(jìn)行客觀評估。

安賽樂米塔爾公司構(gòu)建可持續(xù)的供應(yīng)鏈

安賽樂米塔爾公司日前出版了介紹其在巴西開展的與當(dāng)?shù)毓?yīng)商共同承擔(dān)社會責(zé)任議題的案例研究。2004年安賽樂米塔爾巴西公司開展了該項(xiàng)目，已取得以下成果：73％的供應(yīng)商已開始對其廢物進(jìn)行分類； 67％的供應(yīng)商在減少其對環(huán)境影響的領(lǐng)域有新的進(jìn)展；53％的供應(yīng)商針對特定的社會或環(huán)境需求開發(fā)出新的產(chǎn)品或服務(wù)；67％的供應(yīng)商對員工開展有關(guān)可持續(xù)發(fā)展議題的培訓(xùn)。

大眾汽車公司向歐洲議會匯報(bào)其如何通過CSR

“積極應(yīng)對老齡化”

1月20日，大眾汽車公司向歐盟決策者、布魯塞爾的協(xié)會和行業(yè)代表匯報(bào)了其“積極應(yīng)對老齡化”的舉措。這場討論的主席是歐洲議會的葡萄牙議員、就業(yè)和社會事務(wù)委員會委員喬爾哈斯圖費(fèi)雷拉。

惠普倡導(dǎo)環(huán)境標(biāo)準(zhǔn)的透明度

惠普全球活力供應(yīng)鏈項(xiàng)目的經(jīng)理Jay Celorie表示，惠普將通過一定的工具來保證供應(yīng)鏈的透明度。已發(fā)布的一份針對供應(yīng)商公司二氧化碳排放的報(bào)告是這一長期項(xiàng)目初步探索?；萜照谂⒁粋€更好的標(biāo)準(zhǔn)化的工具和方法，來促進(jìn)報(bào)告的一致性和可靠性，從而促進(jìn)整個供應(yīng)鏈的實(shí)施。

歐盟觀察（來自歐盟的最新動態(tài)）

歐盟發(fā)起“新技能促進(jìn)新就業(yè)機(jī)會”倡議

歐洲致力于建設(shè)一個更加以信息、通信技術(shù)和“綠色”技術(shù)——服務(wù)為導(dǎo)向的經(jīng)濟(jì)體，因此歐盟委員會認(rèn)為勞動力需要適應(yīng)這些新的要求，發(fā)展新技能。一項(xiàng)研究顯示到2020年歐盟25國將產(chǎn)生約20萬個新職位。歐盟委員會就業(yè)專員和教育與培訓(xùn)專員，在介紹歐盟委員會“新技能促進(jìn)新就業(yè)機(jī)會”倡議時(shí)強(qiáng)調(diào)必須確保工人所掌握的技能與工作的需要相匹配。

NEWS FROM CSR EUROPE

Crisis as guest star at the European Multistakeholder Forum on CSR in Brussels

On 10 February, over 300 (and far more through online broadcast) European and international stakeholders from business, finance, civil society, policy and academia gathered at the Multistakeholder Forum hosted by the European Commission to diagnose Europes ambition to become a global pole of excellence on CSR – an ambition which the current economic and financial crisis is putting into a radically different perspective. All stakeholders agreed that far from signaling the end of CSR, the crisis is the moment for CSR to prove its worth once and for all. Vice-President Günter Verheugen in his speech announced some follow-up initiatives, such as: ensuring that Europes view on CSR is embedded in the EUs relations with third countries; and a new Alliance Laboratory to examine how teaching institutions could better equip future managers and entrepreneurs with a new set of values.

CSR EUROPE'S MEMBERS NEWS

LOréal launches business games to encourage students develop professional skills

LOréal has announced the kick‐off of its 2009 Business Games season, featuring a portfolio of games that encourage young people to develop their professional skills and discover career opportunities. The 2009 Business Games series has a double objective: a proactive solution for LOréal to meet the best young talent from around the world and a chance for international students to gain a multicultural experience with the worlds largest cosmetics company.

IBM reveals five innovations that will change our lives in the next five years

IBM has revealed the third annual “IBM Next Five in Five”, a list of innovations that have the potential to change the way people work, live and play over the next five years. This years list includes the following themes: “Energy saving solar technology will be built into asphalt, paint and windows”; “You will have a crystal ball for your health”; “You will talk to the Web… and the Web will talk back”; “You will have your own digital shopping assistants”; “Forgetting will become a distant memory”.

More sustainability in fruit and vegetable retailing with BASF eco-efficiency analysis

Is it ecologically responsible to buy an apple from overseas? Such questions play an every greater role in consumers buying decisions. Approaches such as BASFs eco-efficiency analysis make it possible to carry out an objective assessment. The method developed by BASF and certified by TuV technical standards tests measures the economic and ecological impact of a product across its entire lifecycle.

ArcelorMittal - Building sustainable supply chains

ArcelorMittal has published a case study on its efforts in Brazil to engage local suppliers on corporate responsibility issues. ArcelorMittal Brazil has had a supplier engagement programme since 2004. Some of the results of the initiative include: 73% of the suppliers involved have started separating their waste, 67% have new processes to reduce their environmental impact, and 67% now train their employees on sustainability issues.

Volkswagen hosts CSR briefing on “Active Ageing” at the European Parliament

On 20 January, Volkswagen informed EU decision makers and representatives of associations and industry in Brussels about its “Active Ageing” activities. The debate was chaired by the Portuguese Member of European Parliament and Member of the Employment and Social Affairs Committee, Joel Hasse Ferreira.

HP Podcast: Transparency in environmental standards

In the latest interview of the HP CSR podcast series, Jay Celorie, HP Global Program Manager for Supply Chain Energy, talks about HPs approach to transparency in its supply chain. The reporting on CO2 emissions in the companys supply chain represents an initial step in a long-term programme.

Latest News from the EU

EU launches ‘new skills for new jobs initiative

As Europe moves towards a more services‐oriented economy focused on ICT and ‘green technologies, its workforce needs to adapt to new requirements and develop new skills, the European Commission argues. Around 20 million new jobs could be created in the EU 25 by 2020, according to a study presented by the Commission.

聯(lián)合主辦（United-edit）：

《WTO經(jīng)濟(jì)導(dǎo)刊》（CHINA WTO TRIBUNE）

商務(wù)社會責(zé)任國際協(xié)會（BSR）

聯(lián)系人（Contact Us）：

黃宜玲 電話（Tel）：＋86 20 38910690yhuang@bsr.org

崔征 電話（Tel）：＋86 10 62137913 editor@csr-china.net

一周要聞

中國著手推廣具成本效益的能源資源使用

美國的能源供應(yīng)商Ecos公司加入總部設(shè)在加州的中美能效聯(lián)盟組織，將致力于滿足中國日益增長的電力需求，同時(shí)減少碳排放和發(fā)電廠數(shù)量。該項(xiàng)研究將有助于中國在2014之前年減少電力需求50％的用量，因此能節(jié)約足夠的能源，以避免在未來10年新建500多個發(fā)電廠。

企業(yè)界巨頭敦促歐盟政府幫助為窮人提供服務(wù)的金融產(chǎn)品

消費(fèi)品巨頭達(dá)能集團(tuán)和聯(lián)合利華，與其他包括強(qiáng)生、微軟、雀巢、諾華、寶潔和沃達(dá)豐集團(tuán)在內(nèi)的跨國公司，日前要求歐盟政府幫助企業(yè)銷售那些處于這個世界上的“金字塔底層”的消費(fèi)者能夠負(fù)擔(dān)得起的產(chǎn)品，這一群體包含世界上的31億人口，它們的生活費(fèi)每天還不足2.50美元。到目前為止，歐盟460億英鎊的援助發(fā)展預(yù)算中還沒有任何直接通過帶有贏利性的手段開展的。這些公司強(qiáng)調(diào)，針對“金字塔底層”開展業(yè)務(wù)需要創(chuàng)新的商業(yè)模式，包括與地方非政府組織的專家合作。一些國際發(fā)展項(xiàng)目的參與者對上述計(jì)劃持懷疑態(tài)度。

丹麥要求大公司發(fā)布企業(yè)社會責(zé)任報(bào)告

丹麥議會通過《大型公司社會責(zé)任法》，要求大約1100家丹麥最大的私營公司和國有公司以及機(jī)構(gòu)投資者自2010年開始發(fā)布包括有關(guān)公司的企業(yè)社會責(zé)任（CSR）政策、做法和取得的績效方面的信息。法案允許這些信息可作為公司管理審查可報(bào)告的一部分，或年度報(bào)告的組成部分，或在公司的網(wǎng)站上公布，只要這些信息是向公眾開放的。

奧巴馬呼吁更嚴(yán)厲的國家排放標(biāo)準(zhǔn)，令汽車行業(yè)憂心忡忡

美國總統(tǒng)奧巴馬已經(jīng)允許加州以及其它18個州，考慮設(shè)置限制車輛二氧化碳排放量比聯(lián)邦標(biāo)準(zhǔn)更為強(qiáng)硬的新要求。他還要求美國運(yùn)輸部制定車輛燃油效率標(biāo)準(zhǔn)擬于2011年3月實(shí)施，這些都是奧巴馬遠(yuǎn)離布什政府時(shí)期氣候政策的明確步驟。鑒于汽車行業(yè)目前遭受的財(cái)務(wù)困難，汽車制造商警告說，嚴(yán)格的標(biāo)準(zhǔn)將進(jìn)一步加重他們的財(cái)務(wù)困境。

報(bào)告精粹

2009年綠色商業(yè)狀況報(bào)告

Greenbiz（致力于綠色世界的媒體網(wǎng)絡(luò)平臺）在其發(fā)布的“2009年綠色商業(yè)狀況”報(bào)告中描述了美國企業(yè)在尋求使他們的行動更環(huán)保時(shí)所采取的措施和取得的進(jìn)展。報(bào)告匯集了2008年十大最綠色故事，并更新了GreenBiz指數(shù)：這是一套由20多項(xiàng)指標(biāo)構(gòu)成的描述進(jìn)展情況的指標(biāo)，它將跟蹤美國企業(yè)的資源使用情況、各類排放情況和其他商業(yè)實(shí)踐。以下網(wǎng)址可下載報(bào)告全文： www.stateofgreenbusiness.com 。

建立低碳經(jīng)濟(jì)

麥肯錫咨詢公司在10家領(lǐng)先的公司和組織的支持下，日前發(fā)布了一份題為“通往低碳經(jīng)濟(jì)”的報(bào)告，報(bào)告對10個主要行業(yè)和世界上21個地區(qū)從現(xiàn)在到2030年間可能的200多個有關(guān)溫室氣體減排的機(jī)會進(jìn)行了評估。報(bào)告評估了這些機(jī)會的潛在可能性，成本和每項(xiàng)措施所需的投資。報(bào)告全文可在以下網(wǎng)址下載：http://globalghgcostcurve.bymckinsey.com。

BSR支持的重大活動

PRODURABLE 持久力

2009年3月25－26日

巴黎，法國

參加歐洲最大的可持續(xù)發(fā)展會議和博覽會之一，7000多專業(yè)人士將匯聚于此。在這個為期兩天的活動中，來自各地和各個行業(yè)的領(lǐng)導(dǎo)者和創(chuàng)新者將通過辯論、研討班，介紹和陳述他們在各方面的可持續(xù)發(fā)展和企業(yè)社會責(zé)任（CSR）實(shí)踐和觀點(diǎn) 。論壇主題題目是“CSR歐洲之路：做其他地區(qū)的榜樣，全球市場上的一種競爭優(yōu)勢，歐洲的一個機(jī)會?！边@場對話將由BSR歐洲總監(jiān)Farid Baddache主持。

This Week's Top Headlines

Drive to Promote Cost-Effective Energy Resources Grows in China

Joining the California-based China-U.S. Energy Efficiency Alliance, U.S. energy provider Ecos has joined the effort to save carbon emissions and reduce the number of power plants required to meet Chinas growing electricity consumption. Such efforts have the potential to meet up to 50 percent of Chinas expected electric load growth by 2014—saving enough energy to avoid the construction of more than 500 new power plants over the next 10 years.

Corporate Giants Ask EU to Help Finance Products for the Poor

Consumer goods giants Groupe Danone and Unilever N.V.—along with other multinationals including Johnson & Johnson, Microsoft Corporation, Nestlé S.A., Novartis AG, The Procter & Gamble Company, and Vodaphone Group Plc—have asked the EU to help businesses sell affordable products to the worlds “base-of-the-pyramid” consumers—the 3.1 billion people who live on less than US$2.50 per day. To date, the EU has not directed any of its ￡46 billion aid budget to development through for-profit means. The companies stressed that bottom-of-the-pyramid business requires a new business model that involves partnerships with local NGO expertise. International development campaigners are skeptical of the plan.

Denmark to Require CSR Reporting for Big Companies

The Danish Parliament passed the “Social Responsibility for Large Businesses” law, requiring about 1,100 of the largest private and state-owned companies and institutional investors to include information on their corporate social responsibility (CSR) policies, practices, and achievements beginning in 2010. Reporting can be part of a management review, an annual report, or on the companys website, as long as it is publicly accessible.

Obama Calls for Tougher State Emissions Requirements, Upsets Automakers

U.S. President Obama has cleared the way for California, and up to 18 other states, to consider setting limits on vehicle carbon dioxide emissions that are tougher than federal requirements. He also directed the Department of Transportation to set vehicle fuel efficiency standards for 2011 by March—both clear steps away from the Bush administrations climate policy. But given the auto industrys financial troubles—automakers warned that stricter standards would add to their financial woes.

Report Corner

State of Green Business 2009

Greenbizs “State of Green Business 2009” report measures the progress U.S. businesses have made in their quest to make their operations more environmentally friendly. The report highlights the top green stories of 2008 and updates the GreenBiz Index: a set of more than 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies. Download the full report here: www.stateofgreenbusiness.com.

Building a Low-Carbon Economy

McKinsey & Company—with support from 10 leading companies and organizations—released “Pathways to a Low-Carbon Economy,” an assessment of more than 200 greenhouse gas abatement opportunities across 10 major sectors and 21 world regions between now and 2030. The results evaluate the potential, costs, and investment required for each measure. The full report is available at http://globalghgcostcurve.bymckinsey.com

BSR-SPONSORED EVENT

PRODURABLE

March 25-26, 2009

Paris,France

Join more than 7,000 professionals at one of Europe's largest sustainability conferences and expos. In this two-day event, connect with leaders and innovators across every industry through debates, workshops, and presentations on all aspects of sustainable development and corporate social responsibility (CSR). Don't miss the plenary debate on “The ‘European Way of CSR: A Model for Others, a Competitive Advantage in the Global Marketplace, an Opportunity for Europe" moderated by BSR's Europe Director Farid Baddache.