任梅

Abstract：Nowadays，display design is no longer limited to a single form of display. With the development of modern science and technology，the needs of exhibitors have increased accordingly. As a design form of communication in the process of exhibition，display props should have a more unique form of expression and a more diversified display state in today's design process. Color plays an important role in modern display design and is the most direct value expression. Therefore，we should pay attention to the application of color in display props. Through the scientific use of color language，we can give full play to the role of display props，create a comfortable space for visitors，and fully reflect the beauty and sense of value of display design.

Key words：display props;display design;color

Display props have two important meanings in the commercial space design，one is for the product's foil，the other is for the commercial space design and the environment's placing and matching objects. Display props have various forms of expression，which are mainly reflected in commercial equipment and facilities，display supplies. From the perspective of space design，display props can be large or small，small to any ornament in the product，large to important display objects in the space. Display props have a unique power in space，which can make simple space full of vitality，even vitality，and can give it a new cultural connotation. In the commercial space design，display props create a new environment，which not only establishes the space style，but also enriches the sense of space hierarchy. There is no doubt that it has played a role of icing on the cake in space design，and it can even be said to be the finishing touch.

Usually，only when the exhibits have enough sense of value can they win the favor of the consumers. In the design of display props，designers must grasp the consumers' consumption psychology，at the same time，they must take the display effect of the exhibits into consideration，and express the design concept and life concept of the exhibits with color，so that consumers can know it at a glance，and then stimulate their consumption desire. In the display props design，color has a very significant application value，which will have an impact on consumers' psychology and physiology. Next，we will select several main colors to discuss what kind of value and impact they will have on the commercial display design. First，red. As a warm color system，red can often bring people warm and unrestrained double feelings. It can fully show the tension of color and present people rich and positive content.

In addition，the red department represents positive optimism，which can stimulate vitality，express enthusiasm and lively feelings. At the same time，it can also make consumers have multiple feelings such as excitement and excitement. Because red has the longest light wave in the visible spectrum，it is the most striking. Therefore，if you want an exhibit to be more eye-catching and enthusiastic，generally speaking，choosing red will have unexpected effect. Second，yellow. Yellow with moderate wavelength is the most luminous color among all hues. It gives people the impression of light，transparent，brilliant，hopeful and energetic colors. If you want to show more striking and energetic exhibits in commercial exhibitions，then yellow is the best choice. In addition，yellow can bring people a pleasant feeling，and plays an important role in the lighthearted atmosphere.

The important principle of color application in display props design is to strengthen the consideration of surrounding environment. Even if the range of main color and auxiliary color does not include the color matching of surrounding environment，it does not need to be included in the exhibition point and new color matching system，but the surrounding environment is an indispensable and important element in the space color matching system. In order to improve the experience level and feeling of consumers，and then enlarge the value of exhibits，we can only achieve it through reasonable use of surrounding color matching. For example，when the main color and auxiliary color are bright，you can slightly weaken the color matching of the surrounding environment，and appropriately add some cold colors，so as to highlight the core value of the exhibits.

Although the application of color is helpful to improve the overall effect of display props design，the overall color must be able to coordinate，only in this way can it present a harmonious beauty. Therefore，in the display props design，we should pay attention to the harmony of the overall color，and resolutely avoid the color conflict caused by the use of stimulating color. In real life，many designers pursue to express their own design style and concept too much in the design of display props，and ignore the harmony of the whole color in the color application，resulting in the color conflict，which has an impact on the presentation of the whole exhibits.

Nowadays，the value of color can not be replaced in commercial display. Only by paying attention to the application of color in display design can the overall quality of display props design be improved. At the same time，in combination with specific design，we should learn to choose colors flexibly. In the process of using color，the tone must be clear，the color matching of the surrounding environment should be considered，and the use of stimulating color should be avoided，and the habits of consumers should be fully considered. Only in this way，the maximum value of color can be fully displayed. In the specific color application，the designer must analyze the characteristics and value of color comprehensively，so that it can match the design requirements of display props.