吳海霞　陳碧玉　白智凡

【Abstract】As a new kind of learning resources， the microlecture has been concerned and becomes more and more deeply used into every field of teaching. This article mainly analyzes the significance of the present situation and development of entrance education. And it elaborates the programs of the microlecture for college freshmens entrance education detailed， including the analysis of learner characteristics， design of teaching objectives， learning contents， learning strategies and learning evaluations. To make it convenient for college freshmen learning entrance educational content in digital campus.

【Key words】Entrance Education； Microlecture； Instructional Design

【中圖分類號】G64 【文獻標識碼】A 【文章編號】2095-3089（2016）01-0177-02

The entrance education is the first course when freshmen enter the campus， and is the primary understanding of college life which affects freshmens learning enthusiasm， attitude and academic performance for the next four years. Currently， Chinese universities emphasize on enrollment education. However， when facing Post？鄄95s that have more distinctive characteristics， thus there are still many problems. With the rapid spread of the development of mobile phone， Wi？鄄Fi， 4G mobile networks cover a wide range， all boosting the development of mobile learning. In view of the present situation of the entrance education， it designs the microlecture for freshmen entrance education based on the ADDIE model， to widen pathways of freshmen entrance education， meet their needs of mobile learning， and improve the quality of university entrance education.

1. Model of Instructional Design of Microlecture

ADDIE model is an instructional design model and the five letters represent for Analysis， Design， Develop， Implement， and Evaluate. Instructional design of the microlectures for college freshmen entrance education are mainly based on it， as shown in Figure 1， including five stages： analysis of learner feature， design of teaching objectives， learning content， learning strategies， and learning assessment. Specific design process adheres to the certain principles will detail elaborate in the flowing part.

2. Analysis of learners characteristics

Analysis of learners characteristics is the first part of the microlectures of entrance education design， and the prerequisites of develop high？鄄quality microlectures. By analyzing the characteristics of students who just entered the university campus we find that there are many problems. First， they have high enthusiasm in the daily life， but cannot take care of themselves. Second， the psychological aspects： their thought is not mature and adaptability is weak. Third， the social aspect： they are social ineptitude and hard to communicate with others. Fourth， time arrangement is not reasonable and lack of academic and career planning.

3. Design of teaching objectives for entrance education For college freshmen characteristics of “Post？鄄95s” and the current status of entrance education， the development of mobile？鄄based microlecture of entrance education satisfies the freshmens individualized learning in an informal environment at anytime and anywhere. In this paper formulates Cognitive teaching objectives and cognitive emotional teaching objectives.

3.1 Cognitive teaching objectives

The objective of entrance education based on Broomes cognitive teaching objectives divides into five levels： memory， understanding， simple application， comprehensive application， creation， as shown in table 1.

3.2 Emotional teaching objectives

The system of emotional teaching objectives is divided into 5 levels： accepting， thinking， appealing， deep？鄄love， character formatting， as shown in table 2.

4. Analysis of the content of freshmen entrance education microlecture

The main purpose of entrance education microlecture is to help freshmen adapt to college life periodically. To develop the freshmen entrance education microlecture， content selection is top priority. Based on the characteristics of microlecture， the entrance education microlecture is divided into 8 major modules.

（1）School situation. School situation includes school history， school organization， school rules， school concept， campus culture and other aspects. According to the content it needs to divide to small themes.

（2）Campus safety. Campus safety content is divided into national security， campus security， dormitory security and self？鄄protection. Each piece of the content is subdivided to form the campus safety programs.

（3）Adaptation. Through the learning of adaptation microlecture： role change， self？鄄understanding， self？鄄transformation， psychological guidance etc. it helps freshmen change their ideas and adapt to college life.

（4）Learning courses. By microlecture about major profiles， lesson plans， credit requirements， national examinations， scholarships， graduation requirements， and other major modules， guiding freshmen to have a whole understanding and according to their preferences select the courses.

（5）Information. When freshmen enter college they should be aware of access to learning resources to improve learning efficiency. The information includes campus website， the library resources， digital learning resources， the query results， online course modules etc.

（6）Practice. Life in university is colorful which could meet each students interests and help to develop students expertise. By introducing student organizations， student unions， skills competitions， work？鄄study programs help freshmen understand the schools activities in a short time.

（7）Planning. A good start is half the battle and a good planning is the key to success. The “planning” is to introduce the presentation of the learning task and they need to complete during four college years which can help freshmen to form their own learning plans.

（8）Employment. Through the study of microlecture of employment， freshmen know the forms of employment， future career choices and career guidance. It helps them to better understand the major and to lay the foundation for future learning.

5. Design of learning assessment for freshmen entrance education microlecture

5.1 Formative assessment for entrance education microlecture

Formative assessment is the evaluation in the whole process of learning. Entrance education is to help freshmen to quickly adapt to college life and learning. And the content requires evaluating from many aspects. Through questionnaires can reflect the majority of student learning more objectively. Sometimes， interviews with representative students can subjectively understand the freshmens learning of the entrance education microlecture.

5.2 Evaluation of test scores

Evaluation of test scores is quantitative evaluation， objectively reflecting the situation of learners. With the advantage of mobile platforms， it designs exercise program for each microlecture to help freshmen self？鄄examination； then designs a detection module in platform to exam the students mastery of entrance education microlecture comprehensively. If the score reaches 60 points， the system automatically generates a graduation certificate and adds the score into the total credits to improve the quality of schools entrance education.

6. Summary

Despite the universities emphasis on entrance education gradually， there are still many problems that should be solved. In this paper， it details the instructional design of entrance education microlecture to provide guidance for the development of universities entrance education microlecture in the digital campus environment. Convenient for freshmen use mobile phones， ipad and other mobile terminal learn the microlecture. Then improve the effectiveness of entrance education. But because entrance education is a practice course with complex content which needs universities to attach great importance by investing some money and manpower and actively recommending to the freshmen to improve the quality of entrance education.

Reference：

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[2]Liu Gang，Hu Shuixiang， Gao Hui. In fragmented miniature background open Learning and Distance Education [J]. Modern Educational Technology.2014 （2）： 34-41.

[3]Zhang Yichuan， Yang Yiqian. Construction and Application of “Microlecture” China and abroad [J].Distance Education.2013（06）：26-33.

作者簡介：

吳海霞（1990-），女，陜西榆林人，天津職業(yè)技術(shù)師范大學(xué)，信息技術(shù)工程學(xué)院 2013 級碩士研究生，研究方向為職業(yè)教育信息化。

陳碧玉（1990-），女，河北承德人，天津職業(yè)技術(shù)師范大學(xué) 信息技術(shù)工程學(xué)院 2014 級碩士研究生，研究方向為職業(yè)教育信息化。