張瑞香

中圖分類號：J524.4文獻(xiàn)標(biāo)識碼：A文章編號：1672-9129（2018）12-0106-01

Abstract:In logo design，color is an important factor to produce visual impact force and artistic attraction.Through the analyze of color application in Chen Dan's logo design，reflect that the color has rapid identification，symbolic and scientific nature.color is the most popular feeling.

Key words:Logo design;Color;Application

In logo design, color is the most lively, enthusiastic role of the designer's heart, and it can generates strong visual, enhance the unique distinctive i-dentification mark. In a sense, if there is no color or use color inappropriate,visual impact force and artistic attraction will be weakened greatly.

1 Quick recognition

Chen Dan's logo design for "half an hour economic", choosing blue andred. Blue represents information and technology, and it has the sense of mod-em science and technology, fully embodies the characteristics of modern econ-omy namely column purpose; Red represents vitality, and it has the vigorous upward, fully embody the columns to pursue the business philosophy. In addi-tion, the red and blue shaped a sharp contrast, and it has a very good visualimpact, at the same time, it is more conducive for the audience to understand the graphics.

2 Symbolic.

Chen Dan's logo design for "yake", give a priority to red and yellow, conveying sweet taste sensations, symbol enthusiasm service. Sign is like a burming flame, moral businesses thriving, beating the flames of the symbolic enterprise vitality, passionate never extinguished, express enterprises enter-prising spirit and enterprising spirit striving to make progress.

3 Scientific

Color application in logo design, is based on rigorous scientific research.The whole style is contracted in Chen Dan's logo desig of "China telecom".The change trend of the line combinated, has a strong sense of time and visual impact, conveying a modern telecommunication enterprise new image. blue in logo design on behalf of high-tech, innovation and progress. Text using calli-graphy, appear to have vitality, appeal and affinity, and international identity of phase contrast, the classical and modern、 tradition and fashion integrated hand in photograph reflect.

4 Conclusion

In a word, the color choosing in Chen Dan's logo design has enhanced discern value of memory. He designed the logo, describing peoples thought, and to convey information quickly and cordiality, thus convey logo design'sense more perfectly.

References

[1] Li Liting: color, form, design, anhui province fine arts publishing house,1999.

[2] Huang Guosong:"the color design", China's textile publishing house,2003.

[3] Li Wei: logo design, southwest normal university press,2001.

[4] Liu Xiaoxuan:"logo design", jiangxi fine arts publishing house,2001.