【Abstract】：almost simultaneously with the birth of film posters with the development of the film constantly developing。Font design occupy an increasingly important position in the overall design of the poster. Poster The font style along with the trend of the entire film industry development and international graphic design and evolving.

【Keyword】：words PosterFont DesignIdeas

Movies from the late 19th century， has gone through 100 years of the birth， has become the world's people live entertainment an integral part. Posters designed to deliver information and propaganda as the mainpurpose， to convey the text and graphics and other visual elements of a combination of text is essential main elements in the poster， text content， including themes and posters to publicize the need content.

一、Poster and Poster features

Movie poster is a visual means of publicity， it is the use of two-dimensional design to be completed， and the film's subject matter are displayed in a poster， so， poster itself has a dual function， namely the promotion and Art features stand design perspective to analyze， poster design follows the graphic design requirements， so that the graphic design of the poster in a closed part from another point of view， is the film's poster a visual symbol， although， posters just a piece of paper products。

1.1、convey information， advertising

Posters belong to the category of outdoor advertising， posters and posters is an integral part of its most prominent role is used to convey the theme of the movie information， and to attract attention of the audience， let them remember a movie， and to achieve the role of television in its initial stage， poster as an effective medium between film and television work and the public， along with the gradual development of the poster， the poster of media functionality is still there， among the people learned from the film posters related

1.2、express emotion， aesthetic pleasing

Every art form itself is present in some people's demand for and provide spiritual satisfaction for people. Poster is a unique art form， it is carried out in a series of design process.

1.3、contributed to the consumer， seize opportunities

First of all， Poster is the role of a business card， and a beautiful and rich poster is like a titillating card， always arouse people's desire to ascertain. The current film and television works with a strong business sense。they also value poster visually brings the subjective experience， and strive to attract people to whom deeply， and ultimately achieve the purpose of consumption.

二、the graphic text used in Poster Design

Poster for the entire creative process， the focus of the study is not to understand the concept of the character image of the specific， more is to explore a poster for text and art forms， not only to correctly grasp the ideological content of the posters， but also We should fully understand the characteristics of the text， and focus on what method of using effectively highlights the poster in the visual arts.

2.1、strokes replacement

Stroke is one of the key elements that constitute the text， so you can explore the trend of the stroke， and the text part of strokes or all strokes are used have adapted to convert images and achieve in the text can feel the image from the image can be seen in the text. which prompted the text and images are fully combined， special attention should be combined when the stroke and the resulting image artistic and harmony， because poster text message not only into the screen，

2.2、text reconstruction

Reconstruction of the main theme of the text is based on information posters， and the re-combination of text， image and adopt a more exaggerated to constitute， encourage more text presented in the form of a strong performance， and increase interest in the visual， people deeply imprinted in my mind. This digital reconstruction to create more interesting with a unique appeal， and can be seen from the designer is a more relaxed attitude to complete the process of creating the poster， which is more full of fun， encourage readers to enjoy the beauty of the course， but also recognition to the relevant movie information.

2.3、the text Deconstruction

Deconstruction is the beginning of the creation by a French philosopher， and deconstruction into the arts， has become a unique form of artistic expression， manifested in the deconstruction of a holistic and focus on the current local artistic expression ， commonly used in the advertising posters are isomorphic design， in fact， this is the people's thinking habits is the same， just like in the design will be used out of habit addition ， to the images and text continually adding some elements to show imagery. And rarely will be used in the design of image subtraction text to complete the design and the text in the movie poster Deconstructing application is actually designed for the needs of many words to destroy the integrity of the stroke itself， increasing the literal meaning literal deconstruction of aesthetic images are not arbitrarily to destroy， which requires the designer to fully After comprehensive consideration， we decided to break the traditional mode of thinking， creating a new visual design work.

三、the conclusion

Text of decomposition and reconstruction design plays in the film poster design process of the great artistic charm， in the process of how to achieve the creation of a new idea， how to fully combine text and images， during the design of the font from the text itself to find the relevant laws of strokes and structure， and the text itself has a new vision and a sense of life， these are the artistic expressions designers need to continue to explore， and continue to try to really express a variety of expression artistic connotation， promote the image of the text more expressive and attractive.