Specialized Bicycle Components CFO, Nik Rupp

Rupp is overseeing the creation of a dedicated data team that will be looking not just at financial data, but point-of-sale data, data from website visits, retailer inventory data, and other information. “What I’m trying to put in place is not just a tier of folks embedded within financial planning to do additional reporting on what’s going on with e-commerce,” says Rupp. “I’m building a separate structure that sits outside financial planning, so as to drive a culture of data and an understanding of that throughout the organization.”That, he says, is “Financial planning looks at certain fixed elements and by its nature doesn’t think bigger about all that can really be done with data.”

自2016年加入美國(guó)頂級(jí)自行車(chē)品牌Specialized并擔(dān)任CFO開(kāi)始，Nik Rupp一直至于推動(dòng)“數(shù)據(jù)文化”的建立。2018年的戰(zhàn)略計(jì)劃主要側(cè)重于利用數(shù)據(jù)構(gòu)建穩(wěn)健的電子商務(wù)運(yùn)作。同時(shí)，Rupp正在監(jiān)督創(chuàng)建專(zhuān)門(mén)的數(shù)據(jù)團(tuán)隊(duì)，該團(tuán)隊(duì)不僅關(guān)注財(cái)務(wù)數(shù)據(jù)，還包括銷(xiāo)售數(shù)據(jù)、網(wǎng)站訪問(wèn)數(shù)據(jù)、零售商庫(kù)存數(shù)據(jù)和其他信息?！拔乙龅牟粌H僅是在財(cái)務(wù)計(jì)劃中嵌入一部分人做更多關(guān)于電子商務(wù)的報(bào)道?！盧upp說(shuō)，“我要構(gòu)建的是一個(gè)獨(dú)立的結(jié)構(gòu)，來(lái)推動(dòng)數(shù)據(jù)文化的建立和對(duì)整個(gè)組織的理解，它不在財(cái)務(wù)規(guī)劃之內(nèi)。因?yàn)樨?cái)務(wù)規(guī)劃著眼于某些固定的因素，其本質(zhì)并沒(méi)有考慮到所有可以用數(shù)據(jù)開(kāi)展的事情?！?/p>

Chemours CFO，Mark Newman

For Chemours CFO Mark Newman, the priorities in 2018 will be dialing up the company’s performance.Part of that will be driving individual accountability, a keystone of the company’s transformation. “We have moved [on] from an organization that wants to get every fact and figure before making a decision,”Newman says. “We want not only crisp execution but also timely decision-making. There has been a huge emphasis on the need for speed.”

對(duì)化工巨頭Chemours的CFO Mark Newman來(lái)說(shuō)，2018年的首要任務(wù)是提高公司的業(yè)績(jī)。其中一部分措施是推動(dòng)個(gè)人問(wèn)責(zé)制，并以此作為公司轉(zhuǎn)型的基石。“我們已經(jīng)不需要在得到所有事實(shí)和數(shù)據(jù)之后才做出決定，我們需要的不僅是清晰的執(zhí)行，還有及時(shí)的決策。就目前來(lái)說(shuō)，速度才是最重要的?！?/p>

Zillow Group CFO，Kathleen Philips

In her quest to widen Zillow’s 2018 margins, Philips will also be looking at R&D investments aimed at luring traffic to the company’s web and mobile platforms. Another major potential outlay on the CFO’s mind is sales force growth. “During 2017, we were a little conservative with the expansion of our sales force, so as we move into 2018 we’re evaluating [spending more on it],” Philips says. But a CFO’s focus can’t only be on spending. True to form, the finance chief points out that, along with mulling future outlays, she and her colleagues will “think about how we’re going to pay for all of that.”

美國(guó)最大的房地產(chǎn)網(wǎng)站Zillow CFO Kathleen Philips將主要關(guān)注提高公司2018年的盈利水平。為了擴(kuò)大Zillow在2018年的利潤(rùn)率，Philips考慮增加研發(fā)投資，吸引流量到公司的網(wǎng)絡(luò)和移動(dòng)平臺(tái)。另一項(xiàng)潛在的重要支出是銷(xiāo)售隊(duì)伍的擴(kuò)大?！?017年，在銷(xiāo)售隊(duì)伍的擴(kuò)大方面我們有點(diǎn)保守，所以在進(jìn)入2018年的時(shí)候，我們正在評(píng)估在這方面增加更多的支出?！钡獵FO要關(guān)注的重點(diǎn)不能只是支出，Philips和她的同事們還要一如既往地思考“如何來(lái)支付這些費(fèi)用?！?/p>