浙江上虞提出以科技自主創(chuàng)新實現(xiàn)品牌經(jīng)濟發(fā)展新戰(zhàn)略，打響了經(jīng)濟增長模式轉(zhuǎn)型之戰(zhàn)。上虞經(jīng)濟列車正在一條嶄新的科技創(chuàng)新路徑上疾馳。

一向敢于創(chuàng)新、善于創(chuàng)新、樂于創(chuàng)新的上虞不失時機地謀劃、實施新一輪戰(zhàn)略轉(zhuǎn)型，“科技自主創(chuàng)新”成了上虞發(fā)展的助推器，成了調(diào)整產(chǎn)業(yè)結(jié)構(gòu)、轉(zhuǎn)變增長方式的支撐點。

去年上虞全市被新認定為國家級重點新產(chǎn)品10只，國家級星火計劃5只，國家級火炬計劃10只，國家級重點火炬計劃2只，新上省級重點科研項目2只，省級星火項目一只，省級重大科技攻關(guān)專項7只，省級新產(chǎn)品48只，新認定省級高新技術(shù)產(chǎn)品10只，創(chuàng)下歷年新高。

上虞人在理念的嬗變中，正在營造新一輪科技發(fā)展的春天。地處杭州灣上虞新區(qū)的浙江舜龍化工有限公司與國內(nèi)染料行業(yè)研發(fā)實力最強的大連理工大學成功“聯(lián)姻”，合作建立了國家重點實驗室——舜龍精細化工科技研發(fā)中心中試及產(chǎn)業(yè)化基地。研發(fā)中心成立至今，已完成已申報國家專利3項，并參與完成了多個品種活性染性的行業(yè)標準制訂。將研究室建在院校、中試及產(chǎn)業(yè)化基地建在企業(yè)這樣的合作模式，在上虞園區(qū)已經(jīng)遍地開花。

與之相比，上虞精心打造以企業(yè)為主體的高新技術(shù)研發(fā)中心和以區(qū)域為特色的區(qū)域創(chuàng)新服務(wù)中心的兩大科技網(wǎng)絡(luò)體系更為成功，目前，上虞人已經(jīng)擁有11家省級高新技術(shù)研發(fā)中心，共有400多家骨干企業(yè)與全國的200多所高等院校和科研院所結(jié)成了產(chǎn)學研合作關(guān)系。

上虞市把實施自主創(chuàng)新科技品牌戰(zhàn)略作為“工業(yè)立市”、“文化強市”的主要戰(zhàn)略舉措，在大力推進品牌創(chuàng)建工作、營造自主創(chuàng)新和品牌經(jīng)濟發(fā)展的良好環(huán)境方面取得卓著成績。“女兒紅”、“陽光”兩只中國馳名商標的“落袋”，實現(xiàn)了上虞市馳名商標零的突破。到目前為止，全市已經(jīng)擁有著名商標24件，紹興市著名商標40件，國際商標的注冊也有較大幅度的增長。

自從神舟六號帶著上虞產(chǎn)品飛天，美國通用汽車公司指定使用上虞產(chǎn)汽車配件，世界500強企業(yè)日本松下公司也主動與上虞企業(yè)合資合作，備受世人矚目的北京奧運會國家游泳中心“水立方”工程最關(guān)鍵設(shè)施的招標項目——泳池水處理設(shè)備供貨與安裝工程，也被上虞的金泰泳池環(huán)保設(shè)備有限公司奪得；臥龍電氣集團股份有限公司正在開發(fā)一種全數(shù)字化的“伺服電機”，這種產(chǎn)品開發(fā)成功后，可使臥龍電機昂首站到世界同類產(chǎn)品的最前沿；華孚集團從纖維、染色到紡紗都設(shè)立了專門研究所，并與國內(nèi)外多家著名公司建立了研發(fā)合作關(guān)系，開發(fā)出功能性色紡系列產(chǎn)品，以打造世界級“紗線王國”，進入全國紡紗行業(yè)前三強。

上虞市委副書記、市長徐文光認為，上虞企業(yè)在自主科技創(chuàng)新過程中瞄準的目標，不僅僅是國內(nèi)領(lǐng)先，而是要創(chuàng)造世界級品牌。要實現(xiàn)這一目標，“上虞制造”必須從只求數(shù)量向擴量提質(zhì)轉(zhuǎn)變，摒棄以犧牲環(huán)境和資源為代價的傳統(tǒng)工業(yè)化道路，走一條高質(zhì)量、高效益、集約化、節(jié)約型的新型工業(yè)化道路，利用自主創(chuàng)新，生產(chǎn)“上虞創(chuàng)造”。

Brands Boost Economy in Shangyu

By Wang Guochan， Chen Shaomin， Zhao Weiping

A new strategy launched by the Shangyu government has put the city誷 economy on a fast track. It is designed to spur the economic growth by boosting local brands on the basis of scientific and technological innovation.

The year 2005 was a banner year for industrial products manufactured in Shangyu. 27 products were recognized or included into state products and 68 products were recognized or included into provincial projects. This was a historical high for the city.

Behind the flourishing industrial growth is the change in development strategy and concepts.Local manufacturers are encouraged to invest in research labs and projects at universities and research institutes and commercialize research results in collaboration with them.

At present， there are 11 provincial high-tech R D centers operating in Shangyu whereas 400 major manufacturers in Shangyu have partnerships with over 200 institutes of higher learning and scientific research institutes across the country.

Brands are an important part of the local economic blueprint. At present， the city has 66 famed brands recognized at important levels. There has been marked increase in international registration of trade marks on the part of manufacturers in Shangyu.

Manufacturers in Shangyu now seek top technologies to upgrade their products and enter international markets. Local manufacturers?cooperation with world's industrial leaders such as GM and Panasonic has started. Some local products are designed to become the world's best in their separate fields.

For manufacturers in Shangyu， resource-consuming eco-unfriendly products are no longer a way to boost the economy. High-tech products and world-class brands are the way to prevail on the global markets.