鐘建明 馬婭 尹君

摘要 為保證玉溪市農(nóng)林牧漁服務(wù)業(yè)10%的年增長(zhǎng)率的實(shí)現(xiàn)，需要認(rèn)真調(diào)查和研究限制玉溪市農(nóng)業(yè)社會(huì)化服務(wù)業(yè)提高的限制因子，掌握玉溪市農(nóng)戶對(duì)農(nóng)業(yè)社會(huì)化服務(wù)的需求以及影響因子。參閱前人研究，自編問卷，對(duì)玉溪市3個(gè)縣、5個(gè)鎮(zhèn)的200個(gè)農(nóng)戶進(jìn)行了問卷調(diào)查，使用SPSS 19.0對(duì)影響玉溪市農(nóng)戶農(nóng)業(yè)社會(huì)化服務(wù)需求影響因素進(jìn)行Logistic回歸分析，從而得到顯著性影響因子、系數(shù)。結(jié)果表明，玉溪市農(nóng)戶對(duì)農(nóng)業(yè)社會(huì)化服務(wù)的顯著性影響因子是：①產(chǎn)前環(huán)節(jié)，基地人均年收入、基地常年用工人數(shù)為正效應(yīng)因子;文化程度為負(fù)效應(yīng)因子。②產(chǎn)中環(huán)節(jié)，基地人均年收入、基地現(xiàn)有種植土地面積、基地大春主要種植的作物為正效應(yīng)因子;文化程度、基地小春主要種植作物為負(fù)效應(yīng)因子。③產(chǎn)后環(huán)節(jié)，基地人均年收入、基地現(xiàn)有種植土地面積為正效應(yīng)因子;文化程度、基地小春主要種植作物為負(fù)效應(yīng)因子?；诖?，提出以下建議：降低農(nóng)業(yè)社會(huì)化服務(wù)價(jià)格;保證農(nóng)業(yè)社會(huì)化服務(wù)質(zhì)量;技物結(jié)合;大力發(fā)展農(nóng)產(chǎn)品的運(yùn)輸、銷售、采收服務(wù);提供農(nóng)業(yè)保險(xiǎn)服務(wù);大力培養(yǎng)農(nóng)資營(yíng)銷與服務(wù)、電子商務(wù)專業(yè)學(xué)生;大力扶持電子商務(wù)的發(fā)展。

關(guān)鍵詞 農(nóng)戶;農(nóng)業(yè)社會(huì)化服務(wù);需求;影響因素;玉溪市

中圖分類號(hào) F 326.6? 文獻(xiàn)標(biāo)識(shí)碼 A

文章編號(hào) 0517-6611（2021）19-0224-05

doi：10.3969/j.issn.0517-6611.2021.19.058

開放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Investigation and Research on Influencing Factors of Farmers Demand Willingness for Agricultural Social Services in Yuxi City

ZHONG Jian-ming，MA Ya，YIN Jun

（Yuxi Agricultural Vocational- Technical College，Yuxi，Yunnan 653106）

Abstract In order to ensure the realization of the 10% annual growth rate of agriculture， forestry， animal husbandry and fishery service industry in Yuxi City， it is necessary to seriously investigate and study the factors limiting the improvement of agricultural socialized service industry in Yuxi City， and master the farmers demand for agricultural socialized service and the influencing factors in Yuxi City.Referring to previous studies and self-made questionnaires， 200 farmers in three counties and five towns of Yuxi City were investigated. Using SPSS 19.0 software， the influencing factors of farmers demand for agricultural social services in Yuxi City were analyzed by logistic regression， and the significant influencing factors and coefficients were obtained.The results showed that：the significant influence factors of Yuxi farmers on agricultural socialized services are： ① pre-production link，base per capita annual income，base annual number of workers arepositive effects;education level is negative effect.②mid-production link，per capita annual income of the base，existing planting land area of the base，main crops planted in spring of the base are positive effects;education level，main crops planted in spring of the base are negative effects. ③Postpartum link，per capita annual income of the base，existing planting land area of the base are positive effects;education level， main crops planted in the base in early spring are negative effects.Based on this， the following suggestions are put forward： reduce the price of agricultural socialized services;ensure the quality of agricultural socialized services;combine technology with material;vigorously develop the transportation， sales and harvesting services of agricultural products;provide agricultural insurance services;vigorously cultivate agricultural marketing and service， e-commerce students;vigorously support the development of e-commerce.