導(dǎo)讀：面對(duì)即將崛起的00后，許多商家都開(kāi)始研究起了他們的消費(fèi)習(xí)慣。那么，00后的消費(fèi)觀念是什么呢？中青在線的一份報(bào)告顯示，超過(guò)九成用戶網(wǎng)購(gòu)時(shí)跟好友拼過(guò)單，除了追求性價(jià)比，00后購(gòu)物的同時(shí)，還注重享受社交的樂(lè)趣。

It is not unusual to hear the stereotype of an impulsive and willful “post-00s” generation who reportedly spend too much money on online gaming or rewarding live streamers.

我們不時(shí)能聽(tīng)到對(duì)于00后沖動(dòng)又任性的刻板評(píng)價(jià)，因?yàn)樗麄儽粓?bào)道在網(wǎng)絡(luò)游戲和打賞主播上花費(fèi)巨大。

But a report from China Youth Daily has revealed another side of the story.

但《中國(guó)青年報(bào)》的一份報(bào)告卻呈現(xiàn)了00后的另一面。

Although influenced by popular culture and trends， “the young generation treats buying more like a process of researching”， reported China Youth Daily.

《中國(guó)青年報(bào)》報(bào)道稱，盡管深受流行文化潮流的影響，“年輕一代認(rèn)為購(gòu)物更像是一次調(diào)查過(guò)程”。

Wang Yihan， a high school student， is typically such a consumer. During her vacation， she decided to buy a Casio watch， but she didnt pay for the type in high demand. Before making the purchase， Wang decided to research all of the options available.

高中生王伊含（音譯）便是這樣的一位消費(fèi)者。假期期間她想買(mǎi)一只卡西歐手表，但她并沒(méi)有選擇暢銷(xiāo)款。在買(mǎi)手表之前，王伊含決定研究所有在售的款式。

“I looked up information on the different Casio watches on their website. To find the watch most suitable for me， I compared the functions of each model. Out of curiosity， I also did research on its founder， the cause of the founding and all the collaborations，” said Wang.

“我在官網(wǎng)上瀏覽了不同款卡西歐手表的信息。為了找出最適合我的手表，我比較了每款表的功能。出于好奇，我還對(duì)卡西歐品牌的創(chuàng)立者、創(chuàng)立原因以及所有的聯(lián)名款進(jìn)行了調(diào)查?！蓖跻梁f(shuō)道。

For Wang， researching products is as enjoyable as buying them.

對(duì)于王伊含而言，研究商品的過(guò)程和購(gòu)物同樣令人愉悅。

Rationality is an important consideration for them， the report pointed out.

該報(bào)告指出，合理性是年輕人一大重要考慮因素。

Sun Xiaoxue， 15， also a student， likes making her own journals.

15歲的學(xué)生孫小雪（音譯）喜歡做手帳。

To make delicate journals， many would buy lots of materials like washi tape or stickers for decoration， but Sun finds alternatives.

為了做出精美的手帳，許多人會(huì)買(mǎi)不少材料進(jìn)行裝飾，比如和紙膠帶、貼紙等，但孫小雪卻另辟蹊徑。

“I found many stickers that were bought when I was a child. Since most of them are kind of old-fashioned， I cut and spliced them to make them my own. The stickers make my journal more unique，” said Sun. “Meanwhile， it feels good for me to ‘turn waste into treasure as well as save money.”

“我找到了小時(shí)候買(mǎi)的許多貼紙。因?yàn)榇蟛糠侄加行┻^(guò)時(shí)了，所以我對(duì)貼紙進(jìn)行了裁剪拼接，做出了自己的風(fēng)格。這些貼紙讓我的手帳變得更獨(dú)特了?！睂O小雪表示，“而且，既能‘變廢為寶還有省錢(qián)也讓我感覺(jué)很好。”

For Liu Yu， 17， from a senior high school， her amount of purchases doesnt directly reflect her level of interests. Although she is a lover of Han costumes， she barely spends money on them. “Instead of buying them， I prefer to learn about the culture and history behind the costumes，” said Liu.

對(duì)于17歲的學(xué)生劉玉（音譯）而言，她買(mǎi)的所有商品并不能直接反映自己的興趣程度。盡管她是個(gè)漢服愛(ài)好者，但她卻很少為此花錢(qián)?！芭c其買(mǎi)漢服，我更喜歡學(xué)習(xí)漢服背后的文化和歷史?！眲⒂癖硎尽?/p>

Word Study

stereotype /'steri?ta?p/ n. 老一套;刻板印象

impulsive /?m'p?ls?v/ adj. 憑沖動(dòng)行事的;易沖動(dòng)的

He has an impulsive nature.

reveal /r?'vi?l/ v. 揭示;顯示

Officers could not reveal how he died.

consumer /k?n'sju?m?（r）/ n. 消費(fèi)者;顧客

purchase /'p??t??s/ n. 購(gòu)買(mǎi);采購(gòu)

alternative /??l't??n?t?v/ n. 可供選擇的事物

We had no alternative but to fire Jackson.