劉英杰

Abstract：With the development of social economy，people's material living standards and aesthetic needs are constantly improving，and there are new requirements for the construction of spiritual civilization. However，under the influence of economic globalization and Western aesthetic thoughts，our country is gradually learning from the West in terms of art design. Therefore，we should explore traditional Chinese cultural elements，integrate traditional cultural elements with modern design，and use them in art design. To produce works with Chinese culture，to reflect the concept of cultural self-confidence in art design，and to better show the traditional culture and personality of the Chinese nation is an important issue facing designers in the new era.

Keywords：art design;serving the past for the present;inheritance and innovation

1. The relationship between China's excellent culture and modern design

Chinese traditional culture has a long history，from ancient times to the present，from the primitive Liangzhu culture，to the bronze culture in the Shang and Zhou period，to the literature and art such as Tang poems，Song poetry，Ming and Qing novels，and the culture of ancient Chinese history.

The current development of modern design in China is inseparable from the development of traditional Chinese art. With the advancement of cultural confidence，all aspects of art design have absorbed ancient excellent philosophical ideas and traditional elements，and designed on this basis. All things have obvious Chinese characteristics. The excellent and progressive philosophical thoughts of the predecessors are reflected in the art of the later generations. They have been infiltrated in the hearts of every countryman，become values，and constitute the unique spiritual world of the Chinese.

2. Chinese traditional culture embodied in modern design

To a certain extent，culture is the belief and sustenance of the Chinese people. It depends on how Chinese traditional culture and ideas are expressed in modern design. In fact，under the influence of economic globalization，Chinese art and design activities consider catering to Western trends，and show an impetuous side in art works，one-sided pursuit of Western forms of expression，while ignoring the humanity of design itself. Needless to say，I want to convey national characteristics and cultural heritage.

Mr. Jin Daiqiang is a master in the field of graphic design. The essence of Chinese traditional culture reflected in his works is very obvious. Take the Bank of China logo he designed as an example. The entire logo is based on ancient Chinese copper coins，with a round square hole and vertical lines on top and bottom to form the shape of the word，which means that the sky is round，and it gives people the feeling of simplicity and stability.，With obvious Chinese style.

Speaking of Chinese calligraphy，the graphic design master Chen Youjian，when he designed posters for Beijings Olympic bid，added traditional Chinese culture and used five-ring colors to add the brushwork in the calligraphy art to show Chinese culture through the Olympics. And taste，it can not only show the Olympic spirit，but also show the traditional Chinese culture to the world.

The China National Pavilion at the World Expo also showcases Chinese traditional culture. The "Crown of the East" of the China Pavilion is full of traditional Chinese cultural elements. It combines various Chinese elements and uses modern methods to integrate，refine and combine. It takes the essence of the ancient dougong structure to make the whole building extremely Chinese style，majestic，Spectacular. The scientific use of traditional building components is another creation of the Chinese. The concept of the rise of China is conveyed to the world，and the cultural self-confidence of the Chinese is also displayed.

These works with Chinese characteristics have received great repercussions in the world. They all bear Chinese labels，and they all reflect Chinese traditional culture and philosophy. Chinese traditional culture is too profound，and it must be refined from the overall intention. Only in this way can excellent design works be created.

3. The future of Chinese traditional culture and modern design

Culture is the soul of a country. Chinese culture is the spine that supports the waist. It should absorb its rich connotation and nutrition to face our lives and the world. If China wants to stand out in modern design，it should innovate on the basis of inheritance. It should learn to absorb traditional culture，digest and inherit，add to the embodiment of modern life，blend emotions into it，add new creativity，and create new Culture. Refining and refining traditional Chinese patterns and applying them to modern art decoration and architecture，we should use our traditional context and traditional elements in what we need in the contemporary era，so that ancient art can be revived in the modern era.

4.Summary

It is said that “reading history can make a clear vision，and knowing the past can see the present”. China has an inexhaustible treasure of traditional culture for five thousand years，which can nourish the entire design career，pass on historical civilization，and discover the essence of it. To serve the contemporary society and to make Chinese original works that are both refined and popular is the mission of designers in the new era.