亚洲免费av电影一区二区三区,日韩爱爱视频,51精品视频一区二区三区,91视频爱爱,日韩欧美在线播放视频,中文字幕少妇AV,亚洲电影中文字幕,久久久久亚洲av成人网址,久久综合视频网站,国产在线不卡免费播放

        ?

        Sneaker Culture in China Conformity and Social Media

        2020-11-10 11:22:16SeleneSong劉薇禛平張禹
        留學(xué) 2020年19期
        關(guān)鍵詞:加州大學(xué)學(xué)校球鞋

        Selene Song 劉薇禛平 張禹

        Introduction

        Sneakerheads, a subculture that emerged initially from hip-hop culture in American cities, has gone global, with a large community of sneakerheads in China.? As sociologist of popular culture, Yuniya Kawamura, stated in Sneakers: Fashion, Gender and Subculture (2016), the growth and evolution of the sneaker subculture can be divided into three phases: the 1970s, when sneakers were identified with rappers and musicians in communities of color; the post-Jordan era in the 1980s, when high-profile NBA athletes sported colorful footwear and inspired their fans to follow their style; and the modern era when the internet was created, which supports a lively community of consumers of highly varied and stylish footwear. Kawamura finds that through time the sneaker community has shifted towards the fashion scene.

        To understand the specifics of Chinese sneaker culture, I carried out a study of Chinese sneaker enthusiasts.? Multiple interviewees told me that in China, the sneakers bought most often are those that simply cost the most.? Exploring my observation based assumptions about Chinese sneaker culture, I learned that issues of conformity, the role of social media in the market, and a high tolerance for fakes characterize Chinese sneaker culture.

        My research is based on in-person interviews I conducted with ten people. Their ages varied from 16 to 45 and included persons in China and from a number of countries. I created a 31-question survey which I administered over a two week period.

        Conformity.

        My interview data support my hypothesis that Chinese sneakerheads are strongly influenced by pressures to conform with fashion trends and one another. From the ten people I have interviewed, eight have told me they own sneakers from the Air Jordan series. More than half also own Yeezys.? Many interviewees reported that these sneakers are so popular because people nowadays want to “fit in” and be considered “cool”. A sneaker dealer (the middleman who buys in bulk for reselling) told me:

        There are a lot of teens nowadays who blindly follow whatever everyone else is wearing, whether it is clothing or sneakers. Even when they seem to be interested in the culture, many end up copying each other. They think that whatever is expensive it the best.

        Referring to the top sales list of the Chinese sneaker app DeWu (得物), which includes trendy sneakers, seven out of ten interviewees said people around them owned these brands.? My interviewees frequently reported that the styles they personally favored were the popular Yeezys, AF1, AJ1, and AJ11. Only one person came up with a unique reply, claiming that he likes sports performance sneakers.? ? Eight out of ten interviewees said their personal preferences appeared to conform to trends, even if they preferred to think of themselves as individualistic, independent-minded consumers.

        Social Media.

        When asking how people decide what to wear and buy, “social media” seem to be the two words I heard most often. Unlike traditional advertisements, Instagram is where a simple post may draw lots of attention, especially considering the identity of the person who had posted it. Fashion icons or celebrities post pictures of their fashion tastes, and fans see the online images as subtle advertisements for certain products.

        Recently, China has created applications like DeWu (得物) that have features similar to a social media platform, yet at the same time allows consumers to make purchases directly.? With the development of this application, a huge number of people who used to buy sneakers in stores have switched to buying online.? ?Half of my respondents gave DeWu as one of their references for fashion recommendations and information about sneakers from other sneaker enthusiasts.

        Fakes.

        With the creation of nearly almost any product, the fabrication of counterfeits is also involved, especially within the Chinese market. The mindset seems to be that since people cannot afford expensive products, rather than coming up with something original and affordable, it is quicker to copy recognized brands and sell forged items. In China, merchants have produced knockoffs relatively quickly when the sneaker culture started to emerge.

        The Chinese market is full of these knockoffs. Out of ten people, only one respondent gave an answer that supported the idea of fakes by saying, “Its a normal phenomenon, because if a pair of sneakers is created well and copied well, and its also cheaper, people will definitely buy them. This helps people who want to save money or cant afford it. I find it normal and acceptable.”? Everyone else I asked holds negative thoughts.? Although one particular interviewee rejects the idea of fakes, he can find them acceptable if a person cannot financially afford a pair of sneakers they really like.? But if one can afford the real thing but chooses fakes anyways, it is unacceptable.? Everyone who finds forged sneakers unacceptable objects because fakes show “disrespect towards the designer and company”.

        Conclusion

        My findings and research allowed me to come to the conclusion that with cultural and societal differences, the sneaker culture in China can be very different compared to the Western sneaker culture in various aspects.? An idea I would have liked to explore further is the gender ratios and differences within aspects of the sneaker culture. This is an intriguing area to study and see what the gender difference is in the West and China and search for explanations for similarities and differences.? With the trend of women in China being more involved in the sneaker culture, I believe in the distant future the gender ratio among sneakerheads may start shifting towards an equilibrium where it reflects a 50-50 percent split.

        姓名:Selene Song

        學(xué)校:北京加拿大國際學(xué)校 CISB

        年級: G12

        社會學(xué),一直是我比較感興趣的領(lǐng)域。在寫本篇研究報告前,我讀了社會學(xué)學(xué)者Yuniya Kawamura的書 《Sneakers, Fashion, Gender and Subculture 》,從中我了解到了球鞋的文化、發(fā)展階段、社會對球鞋文化的一些看法和作者的分析。我運用社會學(xué)的知識和角度,完成了這篇關(guān)于球鞋文化的研究報告。在研究中我深入了解了不同國家的球鞋文化,包括大家對假鞋、跟風(fēng)、球鞋平臺等的一些想法。同時,我學(xué)習(xí)到了如何成功地完成一篇研究報告。感謝加州大學(xué)伯克利分校的Brian A. Powers教授的悉心指導(dǎo)和SpecialA。

        猜你喜歡
        加州大學(xué)學(xué)校球鞋
        秋季運動會
        一雙臭球鞋
        高原地區(qū)應(yīng)用氧調(diào)有望實現(xiàn)
        水中的學(xué)校
        球鞋名人堂
        NBA特刊(2018年7期)2018-06-08 05:48:42
        要臉干什么,不是還有你們嗎
        來吧,與大作家跨時空PK吧!
        白球鞋
        院校研究:加州大學(xué)本科生參與研究活動項目案例
        鞋子不磨腳了
        国产成人精品中文字幕| 国自产偷精品不卡在线| 国产国产人精品视频69| 亚洲中文字幕精品一区二区| 成人性生交大片免费看l| 欧美激情肉欲高潮视频| 欧美最猛黑人xxxx黑人表情| 精品国产三级a| 我也色自拍俺也色自拍| 美腿丝袜诱惑一区二区| 婷婷五月六月综合缴情| 亚洲AV无码一区二区三区ba| 国产精品不卡免费版在线观看| 在线精品国产亚洲av蜜桃| 亚洲人午夜射精精品日韩| 欧美在线日韩| 国产激情免费观看视频| 国产精品无码翘臀在线观看 | 男人的天堂av你懂得| 无码中文字幕日韩专区| 爽爽午夜影视窝窝看片| 国产亚洲日韩AV在线播放不卡| 午夜免费观看日韩一级片| 国产乱人激情h在线观看| 色丁香色婷婷| 中文字幕亚洲精品高清| 风韵丰满熟妇啪啪区老老熟妇| 又爽又黄又无遮挡的激情视频| 极品诱惑一区二区三区| 日本乱熟人妻中文字幕乱码69| 色视频线观看在线网站| 亚洲av无码一区二区二三区下载| 另类人妖在线观看一区二区| 中文字幕在线亚洲三区| 日本大尺度吃奶呻吟视频| 男人深夜影院无码观看| 最新国产激情视频在线观看| 青青国产揄拍视频| 久久se精品一区精品二区国产| 视频一区中文字幕日韩| 久久亚洲av午夜福利精品一区|