符宇

At present， China's economy is constantly undergoing transformation and upgrading. In this process， state regulation has also played an important role. Among them， the current important means of regulation， namely supply-side reform， response to the steel industry， is to target the current steel industry. The problem of overcapacity in the development process requires the steel industry to take necessary measures to promote structural optimization， economic efficiency and sustainable development of the steel industry. In this paper， the path of the transformation and upgrading of China's steel industry under the background of supply-side reform is analyzed in detail， and corresponding suggestions are put forward.

With the change of the current domestic and foreign industry situation， China's iron and steel industry and market has undergone great changes. There is an oversupply in the market， and the price of steel has been greatly reduced. Under this background， this paper studies the transformation of iron and steel enterprises at present， through the data survey and cost composition and changes of iron and steel enterprises in recent years， comprehensively analyzes the latest changes of iron and steel enterprises and their benefits under the background of supply-side reform， such as the industrial economic structure has a certain degree of adjustment， the utilization rate of resources has been improved.

At present， China has entered a new stage of development， can no longer guide the development of the industry with the old methodology， but according to the current trend， to diagnose the problem of industrial development， after exploration and analysis found that for iron and steel enterprises， must be guided by long-term market supply and demand， through healthy development to find ways to reduce costs. Steel is the lifeblood of the country's economy， its development status will affect and restrict the country's economic development， in this trend， this paper analyzes the actual data of China's iron and steel products， its detailed statistics and analysis， including market conditions， export trends， current situation， development direction， and so on， do not use a variety of research methods，If we look at the previous literature and research results， study the current policy and impact， qualitative and quantitative analysis of how to transform under the background of the supply side in order to achieve the healthy development of the iron and steel industry， these research results for some time in the future China's iron and steel industry transformation and upgrading， has a certain reference significance and guidance value.

To enhance the level of development of iron and steel enterprises is extremely important， is to upgrade the level of science and technology， speed up technological innovation， promote transformation， the use of modern production methods and means， improve production processes， the use of more advanced high-tech level， reduce the cost of enterprises. At the same time， from a security point of view， upgrading the level of science and technology also has a positive effect on protecting the environment and defending against risks， saving environmental costs. In addition， there is also a need to seek policy support， seize opportunities， increase investment and research and development， alleviate the accumulated operating pressure of the industry for a long time， encourage internal innovation， and enhance industrial capacity through technology and advanced models. Although iron and steel enterprises have experienced many years of market-oriented development path， but for many years has been a large-scale development， the road to quality improvement progress is slow， the overall lack of innovation capacity， the urgent need to develop new products， such as in the automotive industry， the development of higher safety products， reduce energy consumption. In the construction industry， improve the performance of steel materials， improve the durability of building materials， or the use of more corrosion-resistant nanotechnology. On the management side， the steel industry can use crowdsourcing to optimize products and processes， concentrating enterprise advantages in a particular segment..

Make full use of the advantages of Internet marketing transformation and upgrading， the development of iron and steel e-commerce， the establishment of steel products marketing and sales platform. Draw lessons from other domestic industries to develop more mature e-commerce operation experience， and constantly explore the operation of iron and steel e-commerce network， through increased network investment， to achieve the reform and innovation of the industry， the traditional sales model applied to the new platform. The iron and steel industry should increase investment in science and technology， guarantee R & amp; d funds， attach importance to the practice and application of advanced technology， and take science and technology as the key technology and method of innovation. Take advantage of big data， cloud computing and other popular technologies to deepen understanding of customer needs and enhance corporate marketing capabilities.