董迪

Absrtact：With the progress of social civilization，the application of big data is becoming more and more extensive.In this age full of data sense，our life is becoming more and more data-based，which not only changes our way of life，but also affects our life.For example，our payment method has evolved from the original currency to the current sweep payment.The teaching method has developed from traditional school teaching to online teaching.It seems that shopping and traveling can be solved by simply scanning the code.Digital data are exchanged for goods，which not only reduces the time but also facilitates our travel.So how to better apply big data is our future development goal.

Key words：data age;living;target;commodity

Big data is a new generation of technology and architecture，which refers to the economic value extracted from a large amount of data through high-speed capture，discovery and analysis.Big data is a high-capacity，high-speed and high-diversity information asset，which requires cost-effective and new forms of information processing to enhance insight and decision-making capabilities.

1Multi-angle analysis of big data

From 2012 to 2015，the growth rate of big data services and big data software increased year by year.Customers are the priority，and 19% of CIOs currently use big data for customer analysis.Although the compound rate is increasing year by year，big data is still a big problem.From the 2012 big data hype cycle，we can see that people have gone through many factors such as exploration of information function，society and sales to reach the present stage from the initial trigger of technology to cylindrical storage.This shows the importance of perseverance and innovation.

2History of the Big Data Era

The evolution of the big data era needs continuous evolution just like the development history of human beings.In this age full of data sense，the research and development，innovation and application of high technology have continuously improved our own value，and the applicable population also includes individuals，organizations，society and even the whole world. I am very proud to be in this age.

3Five Major Factors in Big Data Era

The five major factors in the big data era include：volume，variety， value，speed and accuracy. Others include variability （dynamics）， variability-time of effective visibility of data，analysis.We can develop from the most primitive tape CD to the present U disk.In the past，if we took things to our friends，we often needed to pack them，which was very troublesome and took up a lot of space.Now it can be done by uploading files from the internet.Therefore，the development to the present stage is the result of continuous attempts and efforts.

4Conclusion

From the above description，we can draw the following points：the big data era is the driving force of the data revolution.The target of data cost is 0 USD and the data storage cost is 0 USD.The ability to combine data and the availability of new tools have been developed.In addition，we can also search for big data from the Internet，including the understanding of user movement rules and the protection of user images and privacy.This is considered from the perspective of users.In addition，we can also analyze big data from urban computing and software analysis.It can be seen that our country was in a backward state from the very beginning of big data.With the passage of time，our technological content and the development of the country's GDP have reached a moderate level，which is inseparable from our efforts.Here I wish the development of our country can rise steadily.Come on！

References：

Microsoft Asia Research Institute“Big Data Series Lecture”.