◆Abstract：With the development of economic globalization，the world economy has into a new fast environment.Frequent economic cooperation ties the countries of the world together. trade in cross-cultural communication is becoming more and more significant.The difference of business culture between China and America is the cause of trade friction，therefore explore the manifestation of the business cultural differences ，further analysis business cultural differences on the effects of commerce conflicts，so as to promote the cultural exchange and trade exchanges，and maximize the win-win situation.

◆Key words：China and America；Trade frictions；Business culture；Differences；impact

Chapter 1 Collision and Communication

The British philosopher Francis Bacon once pointed out in his book the theory of negotiation that： you should know the habits of others in order to guide them； The purpose of the persuasion； Know its weakness and threaten it； Check its superiority and restrain it.This paragraph is a profound summary of the negotiation experience.As the saying goes： “A hundred miles different wind，ten miles different customs”.Every negotiator comes to the negotiation table with his own deep cultural imprint.Scholars Gao Xiang and Dao Ji，in their book trends and countermeasures of Sino-U.S.It will contribute to word if the trading frictions handle between China and US.Only by dealing with the trade frictions between China and the American and effectively coping with the trade sanctions imposed by the United States，can the Chinese government consider from a strategic perspective，control from a strategic perspective and adopt effective measures to deal with it.

Chapter 2 Overview

With the rapid development of the world economy，trade between China and the United States becomes more and more frequent，and business culture plays an increasingly important role in business activities.

2.1 Difference in Thinking and Thinking Mode

In fact，the difference in thinking mode and behavior mode in economic and trade negotiation is caused by the difference in culture.Westerners，influenced by their analytic mindset，prefer details to the whole，so they are eager to talk about specific terms at the beginning of the negotiation.In terms of negotiation .Americans like to strike a balance，negotiating a “package deal” in order of priority.The French，on the other hand，prefer to negotiate laterally，by first sketching out a deal.Then come to an agreement in principle，and finally determine the specific content.

2.2 Differences in Language and Expression

On the surface，business negotiation is actually language communication，so language act as an significant character in cross-cultural communication.Chinese culture is the representative of Oriental culture——a typical high-context culture，which advocates “meaning” and often USES indirect expression to convey the content it wants to express.American culture belongs to a typical low-context culture，which advocates “speech transmission” and strives to speak clearly and clearly without ambiguity.It is good at debating.Business negotiation will be directly affected by the difference in the way of expression.

2.3 Differences Between Ethics and Rule of Law

As a typical representative of the eastern and western business cultures，China and the United States are vastly different in ethics and the rule of law.Influenced by Chinas traditional moral values，Chinas legal system construction started late，the legal system construction is not perfect，which leads to the current situation.At the same time，when disputes and disagreements occur in cross-cultural business negotiations，Americans tend to act in accordance with contract terms and legal documents.

Chapter 3 Conclusion

Different cultures in China and the west define the behaviors and behaviors of business personnel in their respective business cultural activities. Avoid using your own normal standards to judge and your own culture as a reference to judge others when encountering differences，and mistakenly turn differences into irreconcilable opposites.Therefore，it will lose the opportunity，and increase the cost and cost of development.

References

[1]Francis Bacon.The theory of negotiation[J].Western and eastern perspectives，2015（22）.

[2]高祥，道紀(jì).中美貿(mào)易摩擦的趨勢(shì)及其對(duì)策[J].比較文學(xué)，2014（46）.

作者簡(jiǎn)介

夏城，性別：男；民族：漢；籍貫：貴州畢節(jié)；學(xué)歷：大學(xué)本科；畢業(yè)院校：貴州大學(xué)明德學(xué)院；研究方向：英語。