【Abstract】： From the perspective of the scene， I mainly study the meaning of the key words and the traditional business model in the market research stage of the graphic design in the modern business model.Therefore， we must keep up with the trend of the times in the market research， online and offline have to become the content of the market research stage of graphic design.

【Key words】： Scene Graphic design Market research Inspiration

1. Introduction

1.1 Purpose and significance of the selected topic

Accompanied by changes in the transformation of the traditional business model， scene increasingly in modern business models emerge， and thinking mode of this scene in the commercial play the role is more and more important.The traditional business model channels， traffic， brand， community will be the scene to re shape， these we have touched on the meaning of the research will produce a revolution. Therefore， when conducting market research to stand in the perspective of the scene to observe，so that the results of our survey is more scientific， more complete.

2. Four enlightenment from 《Scene revolution》 to the market research stage of graphic design

2.1 Scene details and traffic

Details of the scene under the detonation flow， we have to observe the details of the detonation flow in the market research phase. Core of the details of the scene is the details of the experience， details of the experience determines the basis for decision-making， decision-making is the marketing of the finishing touches， eventually transformed into high quality traffic. In the process of visual image， we need to investigate the details of the scene. Our graphic design needs the details of the scene， and it needs to be a point. Each scene is an ecological environment， and the biological link needs to have a point， this point is the details of each member of the ecological environment to get it， by his attraction. Scenario is the kinetic energy of each channel， each visual image， and we want to share， want to participate is because the details of the detonation of our interest， want to experience. If the line due to a scene details and detonated， while pushing send product content if and recognized in the circle of friends， friends will praise you push the contents of the point， if manufacturers are willing to praise people enjoy a sum of money， then some praise and playing tours will become a repetitive movements， manufacturers will be and always keep the this customer， and also through the kinetic energy of the scene detonated other publicity channels.

2.2 Scene story and brand

Scene story is equal to the brand.Every ads are made to build a personal brand of long-term investment. The expression of brand story is reflected by the combination of pictures， words and so on. So we are in the market research phase to observe the scene on the line or line is how to use pictures， color reflects the brand Image. Now more and more companies have learned to use the story to establish the brand image， the importance of the story of the visible scene. Millet online and modern sense of the interface design “always believe that good things are about to ”Embodies the rational， the line“ to do the ultimate ”slogan embodies the courage， not afraid of difficulties， the pursuit of perfection of the spirit of， very good demonstration brand is the setting of the story， the visual image to create brand story new business logic. No matter what is the definition of the brand story and now constitute a scene need to require the support of visual image， pictures， colors together to form a unified online and offline story， using the story to attract people into the scene.

2.3 Scene user and community

Scene user is community. In the business model， we are in the graphic design of the research phase of the content is one of the consumer research， from the point of view of the scene is the scene of the online and offline target users. How to use visual image to attract online target consumers is our innovation in the traditional business model Market Research stage. In the phase of market investigation always need to target consumers for survey or online survey or direct interviews， access， and only know need to target consumers what we can design and make compliance with the consumer visual image of the design work. From the point of view of the scene， the scene in the face of the target consumers more time is the same values， the scene has been advocated by the way of life has a lot of resonance with the crowd. Connect them to form an online and offline culture circle. Each scene through the screen reflected a visual image， visual image is online publicity， and posted in the reality of the publicity， attract the common values of the groups， groups of users also constitute the scene is what we call the community， because they have common values together. So we doing graphic design market investigation to a certain community to investigate and existing also under wired， the investigation of the information will be more accurate.

3. Summary

The revolution from the scene made new explanation.The stage of investigation and study of the information source path， we research the new definition to the research， the research results are more accurate according to the new interpretation.Just like \"the revolution of the scene\" to the graphic design market research stage of the enlightenment， in the modern business model to research online and offline visual image， not just the line of visual image.

Reference：

[1]Quentin Newark.WhatIs Graphic Design？Essential Design Handbooks [M].RotoVision.2007

[2] Berryman.Gregg.Notes on graphic design and visual communication [M].Crisp Publications. 1990

作者簡(jiǎn)介：李孟偉（1992.7—），男，漢族，籍貫：山東聊城人，齊魯工業(yè)大學(xué)藝術(shù)學(xué)院，15級(jí)在讀研究生，碩士學(xué)位，專業(yè)：設(shè)計(jì)學(xué) 研究方向：視覺傳達(dá)設(shè)計(jì)。