世界酒店歷史由歐洲發(fā)源，至今歐洲幾大都市仍有不少經(jīng)典老牌酒店，她們歷經(jīng)百年不衰，至今名望卓著，欲老彌堅(jiān)。如巴黎的莫里斯酒店、麗茲酒店、皇家蒙索酒店；羅馬的廣場(chǎng)大酒店、洛克福德酒店、皇家輝煌酒店；倫敦的薩伏伊酒店、皇家凱馥酒店、圣詹姆士酒店等，大都由19世紀(jì)的家族企業(yè)世襲傳承而來(lái)，有的起源更早。這些歐洲頂級(jí)酒店百年之前或是莊園，或是住宅，或是銀行，或開(kāi)始就是酒店，各國(guó)現(xiàn)存總數(shù)大約70家左右，已是歐洲大陸的文化瑰寶。雖然她們從未停止被收購(gòu)和倒賣(mài)，但酒店的核心品牌和文化價(jià)值始終堅(jiān)守未變。

在品牌擴(kuò)張的大潮時(shí)代，我們反而很想關(guān)注歐洲這些精美高雅的“孤獨(dú)酒店”，探尋她們內(nèi)在的文化基因和當(dāng)代價(jià)值。反思，往往受益。

在這些酒店中，歷史與傳奇的厚重、品牌與形象的鮮明、管理與經(jīng)營(yíng)的老道、環(huán)境與氛圍的親和、設(shè)計(jì)與藝術(shù)的豐厚；禮賓的無(wú)微不至、餐食的精致美好、員工的熱情與自信、服務(wù)的效率和周到，以及功能性、人性化與舒適度的完美結(jié)合……都在給客人植入一種潛移默化的信任和依賴(lài)，時(shí)間長(zhǎng)了，就轉(zhuǎn)化為人們內(nèi)心中的崇敬。這是酒店文化的精髓所在，也是酒店命運(yùn)的成功之本。

歐洲老酒店多，底蘊(yùn)深厚的“孤獨(dú)酒店”也多，要看透酒店文化，可去老歐洲。

本期中，你會(huì)看到歐洲老城雙璧——巴黎和羅馬的一些頂級(jí)精品酒店。包括《傳奇》欄目中講述巴黎莫里斯酒店跨越三個(gè)世紀(jì)的不朽傳奇故事；《格調(diào)》欄目帶你走進(jìn)羅馬老城的極致精品酒店，感受永恒之城的輝煌榮光；《設(shè)計(jì)》欄目中則是本刊專(zhuān)訪巴黎左岸最新設(shè)計(jì)精品酒店——巴黎白水仙酒店。

當(dāng)然，還有《季候風(fēng)》欄目對(duì)歐洲當(dāng)代酒店發(fā)展潮流的分析；《老王說(shuō)酒店》專(zhuān)欄探討酒店文化跟酒店資本的微妙關(guān)系；以及本刊編輯團(tuán)隊(duì)最近三個(gè)月中兩次親歷歐洲和北非多家頂級(jí)酒店的精彩報(bào)道。

The history of hotel worldwide originated in Europe. Many classic old hotels in Europe have gone through hundreds of years， yet remained outstanding. Such as Le Meurice Hotel， Hotel Ritz， Le Royal Monceau in Paris； Grand Hotel Plaza， Rocco Forte Hotel， Hotel Splendide Royal in Rome； The Savoy， Hotel Café Royal and St. James hotel in London. These hotels are mostly family business heritage from the nineteenth Century， or with even earlier origin. One hundred years ago， these European top hotels were perhaps manor， residential， bank or still as hotels， and the total number of these hotels from all the countries is around 70 or so. All of them are the cultural treasures of the continent. Although they are always being bought and resold， the core hotel brand and cultural value will always adhere without change.

In the era of brand expansion， we would like to pay attention to these beautiful and elegant European \"lone hotels\" to explore their inherent cultural genes and contemporary value. Reflection would often bring benefit.

In these hotels， we can see the perfect combination of the following： strong historical background and legend， distinctive brand image， mature management and operation， friendly environment and atmosphere， rich design and art； the meticulous concierge service， exquisite meals， enthusiasm and confidence of the employees， efficiency of the service and thoughtfulness， and functionality， user-friendly and comforts...Through these， the guests gradually come to trust and rely on the hotel， which in time will transform into a feeling of reverence. This is the essence of the hotel culture， and the reason behind the success of the hotel.

There are plenty of old European hotels and \"lone hotels\" with cultural heritage. If one wishes to penetrate the hotel culture， the advice is to always go to Europe.

In this issue， you will see several top boutique hotels from the two most famed European cities―Paris and Rome. In the \"Legend\" column， Le Meurice Hotel Paris that has been around for three centuries； in the \"Style\" column， the Eternal City Rome shows her finest top boutique hotels； in the \"Design\" column， is an interview of Le Narcisse Blanc Spa， the latest boutique design hotel on the left bank of Paris.

Of course， there is also \"Monsoon\" column which focuses on the analysis of the contemporary European hotel development trend； in \"Wang's Hotel Talk\" column， is an article about the subtle relationship between the hotel capital and hotel culture； and lastly， we present several top hotel reports visited by our editorial team in the last three months separately in Europe and North Africa.