Transformation – Nonclassical Luxury

昂貴的價(jià)格、超大的房間、金碧輝煌的大堂、忙碌的前臺(tái)和標(biāo)準(zhǔn)化的笑容，世民酒店對(duì)所有千篇一律的豪華酒店體驗(yàn)說“No”。它剔除冗余的服務(wù)和所有不必要的物品，從而為價(jià)格留下了空間，提供“觸手可及的奢華”?！翱蛻舯旧碚J(rèn)為重要的都給他最好，這就是豪華?！笔烂窬频陝?chuàng)辦人及首席執(zhí)行官拉頓·乍得哈（Rattan Chadha）分享了他的理念。酒店把目標(biāo)客戶稱為“全球移動(dòng)公民”（Mobile Citizen of the World）：獨(dú)立、尊重不同文化、內(nèi)心年輕，是探索者、專業(yè)人士和購(gòu)物者。世民酒店觀察到這些新時(shí)代的全球商旅客戶，他們一方面希望有豪華的體驗(yàn)，另一方面又不想支付過于高昂的價(jià)格。酒店最大的特點(diǎn)在于為賓客創(chuàng)建融洽互動(dòng)的社交場(chǎng)所。

Expensive price， super big room， splendid lobby， busy front desk and standardized smiles–citizenM hotel has said no to all these luxury hotel experience clichés. It takes away redundant service and unnecessary items， and makes room in price for providing affordable luxury. \"Give the best of what the guests think is important， that is luxury.\" The founder and CEO of citizenM hotel Rattan Chadha shared his philosophy. The hotel calls their target clients the \"Mobile Citizen of the World\"， a group of people that are independent， have respect for different cultures， young at heart， and are explorers， professionals and shoppers at the same time. CitizenM has made observations of this group of modern global business travelers， and found out that， on the one hand， they wish to have the luxury experience， on the other hand， they do not want to pay for an overpriced room. The most significant feature of the hotel is to create a harmonious social networking environment for the guests.