W Shanghai-The Bund Debutes

2017年6月26日閃耀開(kāi)幕的上海外灘W酒店坐落于繁華的北外灘。由金光集團(tuán)投資打造的上海外灘W酒店，用極具創(chuàng)意的設(shè)計(jì)將老上海的情懷與新時(shí)代的前衛(wèi)先鋒巧妙結(jié)合，創(chuàng)新演繹東方與西方文化的碰撞。此次，飽受贊譽(yù)的設(shè)計(jì)公司G.A.Design以流光“異”彩作為設(shè)計(jì)概念，挖掘上海精神與西方文化的獨(dú)特碰撞，結(jié)合時(shí)代更迭所帶來(lái)的文化變遷。

W酒店374 間客房及套房均配有可開(kāi)關(guān)式液晶玻璃墻面，帶來(lái)如魔術(shù)般的私密空間。每間房間都精心配置了以上海特色小吃小籠包為靈感的設(shè)計(jì)飾物，再把“筷子”造型的靠墊變化成“W”的形狀放于小籠包上。迎賓區(qū)域巧妙地將東西方設(shè)計(jì)相結(jié)合起來(lái)——萬(wàn)花筒般的鏡面設(shè)計(jì)將賓客在整個(gè)區(qū)域的動(dòng)態(tài)反射出來(lái)。另一處特別設(shè)計(jì)被稱(chēng)作“動(dòng)人的旗袍”。旗袍作為中國(guó)文化元素的典型代表，更是二三十年代老上海的形象化身，設(shè)計(jì)師巧妙的將它傳神地在酒店四層的墻面中體現(xiàn)出來(lái)，旨在通過(guò)這個(gè)設(shè)計(jì)傳遞上海作為中西方文化大熔爐的城市精神。

W Shanghai - The Bund， located on the up-and-coming North Bund， is set to steal the scene from June 2017. Owned by APP CHINA， W Shanghai - The Bund features a blend of groundbreaking design and style inspired by local decadence from the past and avant-garde present， captivating the contrast of the past and future. Acclaimed design company G.A Design employs Captivating Contrasts as the overarching design narrative of W Shanghai – The Bund. It acknowledges the history and spirit of Shanghai， the unique ethical fusions of Hai Pai– combining the old and the new， east and west.

All 374 stylish rooms and suites at W Shanghai – The Bund boast liquid crystal switchable privacy glass， imparting a flair for drama. Specialties of the city are immersed into every corner， with Shanghai's famous dumpling Xiaolongbao displayed as a cushion with a W spin of bling sequins. The Welcome Desk （W's reception area） features an enchanting kaleidoscopic installation which mirrors each of the guests constantly flowing through the area – a direct representation of East meets West， as the hotel consistently seeks to welcome guests from all over the world through a mix of culture and influences. Another design highlight is the Melting QiPao， a literal reflection of Shanghai as a melting pot of cultures can be seen on the walls of the restroom at W Floor. As an iconic Chinese element， the traditional QiPao pattern has evolved from western influences and style through the years， emulating W Shanghai's role in the 21st century as a modern design beacon.