Kokaistudios

一家涵蓋建筑及室內(nèi)設(shè)計的事務(wù)所，在業(yè)界屢獲殊榮，由意大利建筑師Filippo Gabbiani和Andrea Destefanis 于2000 年聯(lián)合創(chuàng)立于威尼斯。

自2002 年公司總部設(shè)于上海以來，Kokaistudios 已擁有60 余位杰出設(shè)計師，并成長為一家多元文化背景的設(shè)計公司，與客戶協(xié)同合作，完成了涵蓋亞洲、中東、歐洲及北美洲的眾多創(chuàng)新設(shè)計項目。

Kokaistudios 專注于發(fā)展文化、商業(yè)、酒店及零售等方面的項目，更廣泛涉及城市更新與文化遺產(chǎn)再造的項目，旨在為項目所在的城市增添蓬勃生機(jī)。

Andrea Destefanis

出生于意大利都靈，早年間即對視覺藝術(shù)和舞臺布景有濃厚的興趣。完成了威尼斯建筑大學(xué)的學(xué)業(yè)后，Andrea 開始了同多個建筑事務(wù)所合作的職業(yè)生涯，參與了很多獲獎的建筑和城市規(guī)劃項目。受其對設(shè)計中不同領(lǐng)域的興趣驅(qū)動，Andrea 成立了合作工作室，致力于研究計算機(jī)平面設(shè)計的創(chuàng)新方法。2000 年他與Filippo Gabbiani 共同成立了Kokaistudios 設(shè)計事務(wù)所。

Filippo Gabbiani

出生于意大利威尼斯，自幼展現(xiàn)出對藝術(shù)和設(shè)計的多重興趣。在完成了威尼斯建筑大學(xué)的學(xué)業(yè)后，出于其對不同學(xué)科和多元文化的好奇心，F(xiàn)ilippo 先后闖蕩于歐洲數(shù)國及美國，曾與多家世界頂級的建筑、室內(nèi)及工業(yè)設(shè)計事務(wù)所合作。2000 年他與Andrea Destefanis 共同成立了Kokaistudios 設(shè)計事務(wù)所。

Kokaistudios

An award winning architecture and interior design firm founded in 2000 in Venice by Italian architects Filippo Gabbiani& Andrea Destefanis.

Headquartered in Shanghai since 2002 we have grown into multi-cultural firm of 60 people working on a global scale with projects in Asia, the Middle East, Europe and North America. Kokaistudios partners with our clients to collaboratively develop innovative & ground breaking projects in diverse fields of design.

Primarily focused on developing cultural, corporate,commercial, hospitality & retail projects we have also worked extensively on urban regeneration projects involving the requalification of heritage locations.

Kokaistudios aims to develop projects that add positively to the built environment and social fabric of the cities and countries in which they are located.

Andrea Destefanis

Born in Turin, Italy, Andrea Destefanis developed very early a strong interest for visual arts and scenography.After graduating from University of Architecture Venice, he started to cooperate with several architectural firms and developed award winning projects in architecture and city planning. Moved by his personal interest in different fields of design he founded a cooperative studio focused on research of innovative instrument of design in computer graphics before co-founding Kokaistudios together with Filippo Gabbiani.

Filippo Gabbiani

Born in Venice, Italy, Filippo Gabbiani developed very early a multidisciplinary interest for art and design. Upon graduating from the University of Architecture Venice, he began work on a European Community sponsored research project on the usage of alternative energies in architecture and worked in several countries in Europe and in the U.S.A.cooperating with prestigious firms of architecture, interior and industrial design before meeting Andrea Destefanis with whom he founded Kokaistudios in 2000.

地點(diǎn)：中國上海

項目類型：城市更新

服務(wù)范圍：建筑改造+室內(nèi)設(shè)計

設(shè)計時間：2016-2017

建成時間：2018

占地面積：13,800 m2

建筑面積：58,000 m2

設(shè)計公司：Kokaistudios

首席設(shè)計師：Andrea Destefanis, Filippo Gabbiani

建筑設(shè)計總監(jiān)：李偉

建筑設(shè)計團(tuán)隊：李冬吟、Anna Maria Austerveil,

Paz Taibo Eva Maria, 鄭泳、秦占濤、關(guān)博華、何

文彬、Daniele Pepe

室內(nèi)設(shè)計總監(jiān)：王思昀

室內(nèi)設(shè)計團(tuán)隊：Kasia、黃婉倩、許馨潔

攝影：吳清山

媒體負(fù)責(zé)：Jacqueline Chiang

Site： Shanghai, China

Type： Urban Renewal

Service Scope： Architecture Renovation+Interior Design

Design Time： 2016-2017

Completion Time： 2018

Site area： 13,800 m2

GFA： 58,000 m2

Design Company： Kokaistudios

Chief Architects： Andrea Destefanis, Filippo Gabbiani

Architecture Design Director： Li Wei

Architecture Design Team： Li Dongyin, Anna Maria Austerveil,

Paz Taibo Eva Maria, Zheng Yong, Qin Zhantao, Guan Bohua, He

Wenbin, Daniele Pepe

Interior Design Director： Rake Wang

Interior Design Team： Kasia, Huang Wanqian, Xu Xinjie

Photography： Wu Qingshan

Media Contact： Jacqueline Chiang

在上海K11 藝術(shù)購物中心及北京中糧廣場的改造項目贏得全球盛譽(yù)后，Kokaistudios又一次將城市更新方面的專長帶到國內(nèi)日益受生活方式所驅(qū)的購物中心項目中。Kokaistudios 近期完成了對上海世茂廣場的改造，該項目是當(dāng)代國內(nèi)購物環(huán)境需求轉(zhuǎn)變的縮影，其設(shè)計更在城市更新領(lǐng)域樹立了業(yè)界典范：通過擴(kuò)充空間功能和重新規(guī)劃流線，可以讓大體量商業(yè)建筑以新的面貌融入城市公共空間和市民的生活。

世茂廣場建于2006 年，包括零售、酒店和辦公空間，是其時上海的時尚標(biāo)桿。建筑位于上海著名的南京東路購物街端頭，俯瞰人民廣場的絕佳景觀。盡管地理位置優(yōu)渥，人們卻更偏愛與自己生活方式相契合的場所，因此彼時的世茂廣場很快門庭冷落了下來。

Kokaistudios 肩負(fù)改造世茂廣場零售空間的任務(wù)，重新梳理建筑內(nèi)外流線、根據(jù)顧客類型規(guī)劃體驗路徑，并創(chuàng)造了開放的公共空間。2018 年11 月改造項目完成后，世茂廣場一躍成為上海商業(yè)地產(chǎn)的新貴，重新連結(jié)城市生活并注入新活力，吸引市民和游客一探究竟。

改造前

從西藏中路看世茂廣場

正立面

Kokaistudios 的設(shè)計概念是“劇場”，設(shè)計師將顧客賦予三種不同類型的“角色”：游客、觀眾與演員；而建筑則被定義為劇場的前廳、觀眾席和后臺。在建筑外側(cè)，一組飛天梯猶如紅毯讓人眼前一亮，將南京東路上的游客直接送至世茂廣場的三層平臺及主入口；而另一組飛天梯則可引導(dǎo)顧客直達(dá)五層：“包廂”。

游客：紅毯式的飛天梯主要為吸引游客走上體驗之旅。游客們在每條“紅毯”上都可以欣賞南京東路和人民廣場的風(fēng)光，這組飛天梯昭示了建筑最初的設(shè)計特色，致敬其沿對角線對稱的平面布局。飛天梯同時為世茂廣場賦予了城市觀光的功能，它不僅僅是購物的場所，更是一處能讓人們盡享上海多元城市生活的公共空間。

如此設(shè)計除了柔化先前封閉的城市、重新連接建筑及環(huán)境之余，更將關(guān)注點(diǎn)引向高層空間。改造前，顧客僅能通過一層的旗艦店進(jìn)入商場內(nèi)部核心，而Kokaistudios 的方案能直接將游客送至三層（是為劇場的“前廳”），為從前冷清的上層空間注入活力。

觀眾：設(shè)計將世茂廣場定位為城市生活目的地而不僅是零售商業(yè)場所，這是吸引另一類顧客— 被想象為“觀眾”的上海本地居民的關(guān)鍵。因此，改造后的商場在五、六層引入了數(shù)家高端餐飲酒吧。新設(shè)立的首層入口導(dǎo)向一個引人注目的中庭區(qū)域：該中庭的側(cè)面置有豎直的木柵板，并點(diǎn)綴以LED 光柱，有效延展了空間的縱向尺度，將明亮的視野、開敞性和戲劇性注入此前亟待提升的空間。此處的直升梯將就餐的顧客直送至樓上餐飲區(qū)，而無需尋覓扶梯。

演員：在南京東路上另一個入口主要服務(wù)于在附近辦公的人們，Kokaistudios 將其定義為“演員”。為了讓這類顧客更頻繁便捷地來到世茂廣場，設(shè)計師置放了一組電梯直達(dá)商場核心。這是概念中劇場的“后臺”，以灰色百葉墻面、锃亮的黑色玻璃打造出經(jīng)典的工業(yè)風(fēng)格。這些元素加強(qiáng)了該后臺空間的高效性與目的性，并與商場前方側(cè)重游客導(dǎo)向的區(qū)域形成鮮明對比。

Kokaistudios 的項目演示了，通過思考當(dāng)今的城市生活并為未來發(fā)展預(yù)留可能性，設(shè)計可以改進(jìn)過時的購物中心使之更好地為城市服務(wù)；大型的建筑可以被城市重新吸收，并成為其中不可或缺的存在。就世茂廣場而言，這個曾經(jīng)被忽視的購物中心如今華麗轉(zhuǎn)身，成為上海黃金地帶讓所有人受益共享的城市生活空間。

After winning global acclaim for both K11 in Shanghai, as well as Beijing's COFCO Plaza,Kokaistudios once again brings its expertise in shopping mall renovation to China’s increasingly lifestyle-driven retail scene. The firm's recent renovation of Shimao Festival City in Shanghai illustrates this contemporary crossroads, and demonstrates how by expanding malls’functionality and reconsidering circulation, these sizeable structures can be reabsorbed by the city as useful public spaces of engagement and exchange.

Built in 2006, Shimao Festival City is a modern monument of Shanghai. Comprising retail,hotel and office space, it is located at the top of Shanghai’s famous East Nanjing Road shopping street, with views across nearby People’s Square.But despite its prime location the mall had fast become overlooked by residents in favor of venues more clearly aligned with their contemporary city lifestyle.

Kokaistudios was tasked with upgrading the pre-existing retail component of Shimao Festival City. By reconfiguring circulation both inside and outside the facility, identifying clear pathways according to visitor type, and creating openness and space, since renovations concluded in November 2018, the mall has helped reinvigorate a prime corner of Shanghai real estate. In doing so,it has placed the mall firmly on the radar of both residents as well as tourists, reconnecting it to the city.

Kokaistudios’ design concept is a theater and the renovation centers on visitor flow of three “roles” of users： tourists, audience and actors, with areas of the mall imagined as the foyer, auditorium, and backstage of a theater.Starting from outside, an external ‘red carpet’guides visitors along a sky escalator extending from Nanjing Dong Lu to a third-floor balcony and podium entrance space. From here, visitors may access a second external escalator, taking them to another covered balcony on the fifth floor.

Tourists： Created primarily with tourists in mind, the red carpet guides visitors on an experiential journey. Effectively circumnavigating the mall proper, the “red carpet” offers impressive views across East Nanjing Road and People’s Square; they reinstate an original intention of the architecture itself, particularly with regard to its diagonal axis. It also sees the mall’s functionality expand to that of tourist attraction,reestablishing Shimao Festival City as a public space for enjoying all facets of Shanghai life - not just shopping.

In addition to softening the perimeter of the formerly enclosed mall, and physically reconnecting the architecture to its environs, the intervention repositions the mall’s focal point to its upper levels. Where previously access to the mall's core was exclusively via its ground floor flagship stores,Kokaistudios’ solution transports visitors directly to its re-centred and newly opened-up third-floor‘foyer’, bringing energy and movement to the facility’s formerly under-visited upper levels.

Audience： Positioning the mall as a lifestyle destination that extends beyond retail was also key to attracting a second target demographic：Shanghai residents, imagined here as ‘a(chǎn)udience.’For this reason, the renovated mall features several high-end restaurants and bars on its fifth and sixth floors. With this in mind, a newly created street-level entrance opens onto an attractive atrium： flanked with vertical wooden boards, seemingly extending the entirety of the mall's height and interspersed with LED columns, it lends light, openness, and drama to what was previously an under-optimized space. From here, banks of elevators take diners directly to F&B outlets, without the need to navigate escalators.

Actors： Another entrance on East Nanjing Road caters to a third demographic, defined by Kokaistudios as ‘a(chǎn)ctors’ and imagined as those working in nearby offices. In order to facilitate frequent, more convenient use of Shimao Festival City, an escalator conveys this group direct to theheart of the mall. Envisaged as a ‘backstage'space, it sets an industrial tone through grey louver walls, polished black glass. These elements combine to reinforce the space’s efficiency and purpose, and contrasts with the mall’s more tourist-oriented outer areas.

三層平臺

廣場夜景

從西藏中路看世茂廣場

五層平臺視角

二期中庭

一期電梯廳小中庭

二期核心筒走道

一期中庭

一、二期連廊

Kokaistudios’ project demonstrates how architectural renovation can serve cities by retrofitting outdated shopping malls with the lifestyle elements of now, and flexibility for the future. In this way, these large-scale structures can be absorbed back into the useful fabric of urban centers. In the case of Shimao Festival City, this translates to optimizing and opening-up a formerly overlooked space in the heart of Shanghai for the benefit, enjoyment and use of all.