程呈

第十二屆（2018）杭州文博會(huì)9月19日至23日在濱江白馬湖國(guó)際會(huì)展中心舉行。

本屆文博會(huì)首次推出“國(guó)家主題展區(qū)”，主辦方為英國(guó)。該展區(qū)由英國(guó)駐上?？傤I(lǐng)事館、諾丁漢市政廳、英國(guó)獨(dú)立設(shè)計(jì)品牌聯(lián)合打造，規(guī)模達(dá)1000平方米，全面展現(xiàn)了英國(guó)設(shè)計(jì)師眼中的生活美學(xué)。

除英國(guó)文化主題館外，主會(huì)場(chǎng)還邀請(qǐng)了俄羅斯、意大利、法國(guó)、日本、德國(guó)等40余個(gè)國(guó)家和地區(qū)參展，各國(guó)文創(chuàng)機(jī)構(gòu)、文化企業(yè)和設(shè)計(jì)大師攜千余件作品參展。

值得一提的是，國(guó)家主題展區(qū)中的COART藝蓮公園，集中展示包括英國(guó)大英博物館、法國(guó)國(guó)家博物館等全球知名博物館的文化IP元素創(chuàng)意衍生品及全球設(shè)計(jì)大獎(jiǎng)作品。

中國(guó)國(guó)家博物館、恭王府博物館、西泠印社及浙江省博物館則攜具有中國(guó)文化特色的創(chuàng)意產(chǎn)品，呈現(xiàn)改革開放40年來杭州文化發(fā)展和市民文化生活的變遷。

The 12th Hangzhou Cultural Industries Fair was held from September 19 through 23 at the White Horse Lake International Exhibition and Convention Center. At this annual event， the UK was the country of honor and there was a special exhibition space of 1，000 square meters exclusively assigned for the country of honor， jointly sponsored by the British Consulate-General in Shanghai， Nottingham City and British Independent Design Brands. It was the first time that the fair introduced the mechanism. Moreover， there were exhibitors from forty some countries and regions such as Russia， Italy， France， Japan and Germany. Altogether there were more than 1，000 exhibits on display at the fair.

China National Museum， Museum of Prince Kungs Mansion， Xiling Seal Art Society， and Zhejiang Museum presented a series of innovative cultural products with Chinese characteristics， showcasing the cultural transformation of Hangzhou over the past 40 years of reform and opening up and changes in lifestyles of local residents.