洪徐

盛夏錢(qián)塘，十里荷香。

15年前，“八八戰(zhàn)略”提出：“進(jìn)一步發(fā)揮浙江的人文優(yōu)勢(shì)，積極推進(jìn)科教興省、人才強(qiáng)省，加快建設(shè)文化大省。”15年來(lái)，從文化大省、文化強(qiáng)省到文化浙江，文化建設(shè)的步伐穩(wěn)步推進(jìn)，傳統(tǒng)與現(xiàn)代兼具的軟實(shí)力日益彰顯，不斷創(chuàng)新的“浙江精神”與時(shí)俱進(jìn)再譜新篇。

盛世錢(qián)塘，潮涌東方。

錢(qián)塘江是浙江的母親河。許多有識(shí)之士認(rèn)為，走在前列的浙江，努力將錢(qián)塘江流域打造成在國(guó)際國(guó)內(nèi)更具競(jìng)爭(zhēng)力、影響力、創(chuàng)造力的文化高地和文化發(fā)展大平臺(tái)，讓這條浙江的母親河更具文化氛圍、更有文化氣息、更富文化內(nèi)涵，讓生長(zhǎng)、生活在全流域的人民群眾有更多的文化獲得感和幸福感。這是文化浙江建設(shè)的應(yīng)有之義。

錢(qián)塘自古繁華

浩浩蕩蕩700公里，綿綿延延5.6萬(wàn)平方公里。錢(qián)塘江是一部流動(dòng)的遺產(chǎn)，也是一段活著的歷史。

江河一旦與文化融合，必定產(chǎn)生不朽的力量。從遠(yuǎn)古奔流到時(shí)代潮涌，錢(qián)塘江代表著勇往直前、敢于拼搏的弄潮兒精神。千百年來(lái)不息流淌的錢(qián)塘江，給浙江人民留下的不僅是富庶的生活印記，更有不朽的錢(qián)塘風(fēng)雅。如今，漫步在錢(qián)塘江兩岸，游客愜意，民生幸福，百姓安康。

“八月十八潮，壯觀天下無(wú)?！钡靥庡X(qián)塘江北岸腹地的杭州市江干區(qū)，自古就是繁華商埠和交通要地，素有“錢(qián)塘江畔金江干”美譽(yù)。這里的人們世代臨水而居，創(chuàng)造了燦爛的錢(qián)塘江文化：不僅孕育了“江、河、山、茶、絲、孝”等特色文化，弄潮文化、治水文化、圍墾文化、航空文化、航運(yùn)文化、民俗文化百花綻放，也培育出明代功臣胡世寧、浙派畫(huà)宗戴進(jìn)、電影先驅(qū)夏衍等一批杰出人物；“杭羅織造技藝”入選聯(lián)合國(guó)人類非遺代表作名錄，錢(qián)塘江傳說(shuō)、皋亭山傳說(shuō)、江干剪紙被列入省級(jí)非遺名錄；區(qū)域內(nèi)還保存有古海塘、渡口、船埠等歷史遺跡，三堡船閘、四季青碑亭和明清古海塘成為錢(qián)塘江滄桑巨變的歷史再現(xiàn)。

東南形勝，三吳都會(huì)，錢(qián)塘自古繁華；煙柳畫(huà)橋，風(fēng)簾翠幕，參差十萬(wàn)人家。錢(qián)塘江流經(jīng)浙江近一半的省域面積。在漫長(zhǎng)的歷史長(zhǎng)河中，錢(qián)塘江孕育了“勇立潮頭、大氣開(kāi)放、互通共榮”的先進(jìn)文化，引領(lǐng)人們開(kāi)荒拓土、激流勇進(jìn)，建設(shè)美麗富饒、人皆向往的魚(yú)米之鄉(xiāng)、絲綢之府和詩(shī)畫(huà)江南，鑄造了錢(qián)塘自古繁華的華麗史詩(shī)。

據(jù)浙江省錢(qián)塘江文化研究會(huì)發(fā)布的《錢(qián)塘江流域文化產(chǎn)業(yè)報(bào)告》顯示，改革開(kāi)放40年來(lái)，浙江的文化產(chǎn)業(yè)持續(xù)增長(zhǎng)，逐漸發(fā)展為支柱產(chǎn)業(yè)。2016年全省文化及相關(guān)特色產(chǎn)業(yè)增加值3232.98億元，占GDP6.84%。中國(guó)省市文化產(chǎn)業(yè)發(fā)展綜合指數(shù)和生產(chǎn)力指數(shù)均列上海、北京、江蘇之后居全國(guó)第四位，影響力指數(shù)居第三位。以杭州、嘉興、紹興、金華、衢州、麗水6個(gè)設(shè)區(qū)市50縣為主體的錢(qián)塘江流域構(gòu)成浙江重要的文化產(chǎn)業(yè)帶，2016年文化及相關(guān)特色產(chǎn)業(yè)增加值占全省65.28%，成為新時(shí)代浙江文化產(chǎn)業(yè)發(fā)展的新空間、新動(dòng)能。

如今，錢(qián)塘江流域文化產(chǎn)業(yè)特色優(yōu)勢(shì)日益凸顯，資源集聚功能增強(qiáng)，要素支撐強(qiáng)化，發(fā)展模式改良，政策環(huán)境優(yōu)化，正在進(jìn)入質(zhì)量提升的新階段。

從“西湖時(shí)代”走向“錢(qián)塘江時(shí)代”

“錢(qián)塘江畔的視野給人以無(wú)窮的靈感?！敝袊?guó)美術(shù)學(xué)院中德學(xué)院國(guó)際品牌傳播外籍教師大衛(wèi)·杜蒙特這樣概括錢(qián)塘江的魅力。他說(shuō)，當(dāng)他兩個(gè)月前第一次來(lái)到中國(guó)，對(duì)中國(guó)還知之甚少，更不了解杭州和錢(qián)塘江區(qū)域。當(dāng)他到達(dá)上海浦東機(jī)場(chǎng)驅(qū)車到杭州，走出車子，身處錢(qián)塘江區(qū)域，奧體中心就在江的對(duì)岸，他被深深地震撼了：高大、嶄新、耀眼的建筑群，寬闊的馬路，有組織的交通，一切井然有序。

不久前舉辦的第二屆錢(qián)塘江文化節(jié)大型音畫(huà)組歌《錢(qián)塘詞畫(huà)》首次公演，作為杭州市政府聘請(qǐng)的杭州文藝顧問(wèn)，朱海記憶猶新，“如果說(shuō)西湖蘊(yùn)含了杭州唯美精致的品質(zhì)，那么錢(qián)塘江就是我們杭州人乃至浙江人的精神所在?！?/p>

國(guó)家一級(jí)演員、海政文工團(tuán)青年歌唱家呂薇是《望海潮·東南形勝》的演唱者，作為杭州人，她難掩激動(dòng)?！斑@次演繹將錢(qián)塘江深厚的文化底蘊(yùn)與歷史巨變結(jié)合起來(lái)，可以說(shuō)是歷久彌新。我也希望能以這首歌為載體，幫助現(xiàn)代人感受傳統(tǒng)文化，體悟錢(qián)塘江文化的魅力。”

“錢(qián)塘江象征著我們文化的源遠(yuǎn)流長(zhǎng)，尤其是那一句‘千年潮，天地行，潮起在之江，一下子把我們的歷史文化通過(guò)歌詞唱了出來(lái)，也象征著這一文化必將走向國(guó)際?！笔澜缰懈咭舾璩覐埥ㄒ槐硎?。

錢(qián)塘江浸潤(rùn)著文人墨客的情懷，奔涌著“創(chuàng)新、進(jìn)取”的時(shí)代內(nèi)涵。

“2018錢(qián)塘江流域文化產(chǎn)業(yè)發(fā)展大會(huì)”6月28日在杭州舉行，大會(huì)發(fā)布“傳承錢(qián)塘江文化 共推文化產(chǎn)業(yè)新發(fā)展”倡議書(shū)，又一次展開(kāi)了錢(qián)塘江文化產(chǎn)業(yè)發(fā)展藍(lán)圖：錢(qián)塘江流域要成為浙江文化產(chǎn)業(yè)發(fā)展示范區(qū)、文化創(chuàng)意實(shí)驗(yàn)區(qū)、文化產(chǎn)業(yè)融合發(fā)展集成區(qū)、文化產(chǎn)業(yè)要素集聚區(qū)、文化產(chǎn)業(yè)國(guó)際化展示區(qū)。

不久前，浙江省政府發(fā)布《之江文化產(chǎn)業(yè)帶建設(shè)規(guī)劃》，一項(xiàng)計(jì)劃總投資超過(guò)1000億元，覆蓋錢(qián)塘江杭州段沿線9個(gè)縣（市、區(qū)）的重大文化項(xiàng)目集群亮相于錢(qián)塘江兩岸，并陸續(xù)開(kāi)工建設(shè)。其中，有數(shù)字文化產(chǎn)業(yè)領(lǐng)域重點(diǎn)項(xiàng)目13個(gè)，影視文化產(chǎn)業(yè)領(lǐng)域重點(diǎn)項(xiàng)目7個(gè)，藝術(shù)創(chuàng)作設(shè)計(jì)產(chǎn)業(yè)領(lǐng)域重點(diǎn)項(xiàng)目8個(gè)，動(dòng)漫游戲產(chǎn)業(yè)領(lǐng)域重點(diǎn)項(xiàng)目4個(gè)……

一項(xiàng)項(xiàng)具體任務(wù)，一個(gè)個(gè)明確目標(biāo)，一幅幅美好藍(lán)圖，從“西湖時(shí)代”到“錢(qián)塘江時(shí)代”，文化浙江的定義在不斷凝練、不斷拓展。

從“跨江發(fā)展”到“擁江發(fā)展”

文化是一個(gè)城市的靈魂和生生不息的動(dòng)力。

自G20杭州峰會(huì)成功舉辦，位于錢(qián)塘江入?？诘慕蓞^(qū)，用錢(qián)塘江文化提升城市品位，成為杭州實(shí)施“擁江布局、一體發(fā)展”新發(fā)展戰(zhàn)略的主戰(zhàn)場(chǎng)。

錢(qián)塘江流域主要涉及浙江6個(gè)地級(jí)市。如何讓這流經(jīng)浙江47%的實(shí)域面積的文化力量，在新時(shí)代更好地薪火相傳？錢(qián)塘江文化如何在傳承中創(chuàng)新、在創(chuàng)新中提升、在提升中發(fā)展？

杭州市委常委、宣傳部部長(zhǎng)戚哮虎提出，要打造具有國(guó)際影響力的全國(guó)文創(chuàng)中心，全面推進(jìn)之江文化產(chǎn)業(yè)帶建設(shè)，為錢(qián)塘江流域文化產(chǎn)業(yè)發(fā)展提供堅(jiān)實(shí)基礎(chǔ)和有力保證。

嘉興是有著7000多年文明史、2500多年文字記載史、1700多年建城史的國(guó)家歷史文化名城。嘉興市委常委、宣傳部部長(zhǎng)祝亞偉表示，要把文化產(chǎn)業(yè)打造成為嘉興率先基本實(shí)現(xiàn)現(xiàn)代化的“新支柱”“新引擎”，力爭(zhēng)到2020年，全市文化產(chǎn)業(yè)產(chǎn)值達(dá)到1100億元，占GDP的7%以上，成為國(guó)民經(jīng)濟(jì)重要支柱產(chǎn)業(yè)。

紹興市委宣傳部副部長(zhǎng)黃愛(ài)芬表示，要做好“文化+”文章，提出“擁抱大灣區(qū)、發(fā)展大紹興”的發(fā)展戰(zhàn)略，正是從“會(huì)稽山時(shí)代”邁向“杭州灣時(shí)代”的時(shí)代要求，力爭(zhēng)到2020年，全市實(shí)現(xiàn)文化產(chǎn)業(yè)增加值400億元以上，占GDP比重達(dá)到8%左右，產(chǎn)業(yè)發(fā)展活力和文化引領(lǐng)等指標(biāo)位居全省前列。

衢州市委常委、宣傳部部長(zhǎng)錢(qián)偉剛認(rèn)為，作為錢(qián)塘江源頭的衢州，要從“衢江時(shí)代”奔向“錢(qián)塘江時(shí)代”，讓錢(qián)塘江唐詩(shī)之路更加詩(shī)意盎然，讓傳承自“孔洙讓爵”的“衢州有禮”成為新時(shí)代衢州發(fā)展最強(qiáng)勁的文化動(dòng)力。

麗水市委常委、宣傳部部長(zhǎng)葛學(xué)斌建議，加強(qiáng)錢(qián)塘江流域文化產(chǎn)業(yè)一盤(pán)棋規(guī)劃，根據(jù)各地發(fā)展的基礎(chǔ)和條件，進(jìn)行不同定位，合理配置要素資源。要建立和完善區(qū)域文化產(chǎn)業(yè)發(fā)展協(xié)調(diào)聯(lián)動(dòng)機(jī)制，加快跨區(qū)域協(xié)同創(chuàng)新機(jī)制建設(shè)，更好地推進(jìn)文化產(chǎn)業(yè)的合理布局與分工。

在金華市委宣傳部副部長(zhǎng)曹一勤看來(lái)，金華是一座有歷史、有文化、有故事的城市。金華市的文化產(chǎn)業(yè)是有特色、有底蘊(yùn)、有后勁的支柱產(chǎn)業(yè)。2017年，金華文化影視時(shí)尚產(chǎn)業(yè)實(shí)現(xiàn)營(yíng)收4188.5億元，同比增長(zhǎng)10.2%，總量排名全省第三，為全省文化產(chǎn)業(yè)走在全國(guó)前列貢獻(xiàn)了金華力量。

千年潮，天地行，潮起之江；弄潮兒，濤頭立，翹首東方。

從錢(qián)塘江上游的“衢江萬(wàn)古身潺湲”到下游的“海闊天空浪若雷”，站在歷史的新起點(diǎn)，錢(qián)塘江兩岸人民正以引領(lǐng)潮流的氣魄、大氣包容的心態(tài)、聯(lián)通世界的胸襟、勇立潮頭的干勁，譜寫(xiě)一曲風(fēng)雅錢(qián)塘新時(shí)代的樂(lè)章。

錢(qián)塘自古繁華。從“西湖時(shí)代”到“錢(qián)塘江時(shí)代”，從“跨江發(fā)展”到“擁江發(fā)展”，文化浙江將從錢(qián)塘江再次揚(yáng)帆起航。

New Development Era

on the Qiantang River

By Hong Xu

A review of the history of Zhejiang in eastern China reveals a galaxy of celebrities， economic and cultural prosperities， a peaceful life， a great variety of cultural heritage， let alone numerous poems and essays， paintings and other artistic achievements. All this largely happened in the regions， part of the Qiantang， the mother river of the province.

A review of the present-day situation of the province will point to a thriving cultural industry along the Qiantang. Over the past 40 years， the cultural industry of Zhejiang has grown into a pillar of the provincial economy. In 2016， the value added of the provinces cultural and relevant industries amounted to 323.298 billion yuan， accounting for 6.84% of the provinces GDP， ranking number 4 behind Shanghai， Beijing and Jiangsu. The river valley， which covers 6 major cities and 50 counties， constitutes a key belt of the cultural industry. In 2016， the value added of the cultural and related industries accounted for 65.2 % of the provincial total.

Nowadays， the cultural industry in the river drainage system is going into a new developmental era： with industrial strengths， resources， preferential policies， and an improved growth mode， etc. The new era is directly named after the Qiantang in comparison with the West Lake Era.

On June 28， 2018， Hangzhou hosted a large-scale convention on the development of the cultural industry in the Qiantang River Valley. An ambitious blueprint launched at the convention lists six zones with different focuses. On June 26， the provincial government announced a 100 billion investment plan for the cultural industry in the nine counties and urban districts in the Hangzhou Section of the Qiantang. The investment goes into 13 projects in the digital production section， 7 in the film and television section， 8 in the art and design industry， and 4 in the cartoon and animation industry.

The G20 Hangzhou Summit in September 2016 marked a turning point in the urban development of Hangzhou. Since then， the districts along the river have greatly enhanced themselves as the citys blueprint emphasizes integrated growth.

Zhu Yewei， a government official of Jiaxing， a central city in northern Zhejiang， reveals that the cultural industry of Jiaxing strives to produce an output of 110 billion yuan next year to account for at least 7% of the citys GDP. If this goal is achieved， the cultural industry will be a pillar of the citys economy.

Huang Aifen， a government official of Shaoxing， a city in eastern Zhejiang， said that Shaoxing is embracing the macro-economic growth of the Hangzhou Bay. The cultural industry of the city strives to produce a value added of 40 billion yuan by 2020， which will be 8% of Shaoxings GDP.

Cao Yiqin， a government official of Jinhua， a key city in central Zhejiang， remarked that Jinhua is a city of history， culture and stories. The citys cultural industry has long been a pillar of the local economy. In 2017， the cultural industry （including the sectors of culture， movie and television， and fashion） accomplished a total income of 438.85 billion yuan， achieving an increase of 10.2% year on year and ranking the third in the province. Cao remarked proudly that Jinhua contributes significantly to the provinces cultural industry which leads the country.

If Quzhou in the southwest of the province cant contribute a great deal to the provinces cultural industry， the city can certainly contribute magnificently to culture as the city is home to Confucius Family Temple and Residence in the South， which was founded in the Southern Song Dynasty （1127-1279）. The unique glorious site represents a force of the traditional culture.

Ge Xuebin， a government official of Lishui， a city in the south of Zhejiang， emphasizes a plan for integrated growth of the cultural industry in the river basin. Apparently， the city hopes to merge into the provincial growth through such an integrated system.

A review of the history of Zhejiang in eastern China reveals a galaxy of celebrities， economic and cultural prosperities， a peaceful life， a great variety of cultural heritage， let alone numerous poems and essays， paintings and other artistic achievements. All this largely happened in the regions， part of the Qiantang， the mother river of the province.

A review of the present-day situation of the province will point to a thriving cultural industry along the Qiantang. Over the past 40 years， the cultural industry of Zhejiang has grown into a pillar of the provincial economy. In 2016， the value added of the provinces cultural and relevant industries amounted to 323.298 billion yuan， accounting for 6.84% of the provinces GDP， ranking number 4 behind Shanghai， Beijing and Jiangsu. The river valley， which covers 6 major cities and 50 counties， constitutes a key belt of the cultural industry. In 2016， the value added of the cultural and related industries accounted for 65.2 % of the provincial total.

Nowadays， the cultural industry in the river drainage system is going into a new developmental era： with industrial strengths， resources， preferential policies， and an improved growth mode， etc. The new era is directly named after the Qiantang in comparison with the West Lake Era.

On June 28， 2018， Hangzhou hosted a large-scale convention on the development of the cultural industry in the Qiantang River Valley. An ambitious blueprint launched at the convention lists six zones with different focuses. On June 26， the provincial government announced a 100 billion investment plan for the cultural industry in the nine counties and urban districts in the Hangzhou Section of the Qiantang. The investment goes into 13 projects in the digital production section， 7 in the film and television section， 8 in the art and design industry， and 4 in the cartoon and animation industry.

The G20 Hangzhou Summit in September 2016 marked a turning point in the urban development of Hangzhou. Since then， the districts along the river have greatly enhanced themselves as the citys blueprint emphasizes integrated growth.

Zhu Yewei， a government official of Jiaxing， a central city in northern Zhejiang， reveals that the cultural industry of Jiaxing strives to produce an output of 110 billion yuan next year to account for at least 7% of the citys GDP. If this goal is achieved， the cultural industry will be a pillar of the citys economy.

Huang Aifen， a government official of Shaoxing， a city in eastern Zhejiang， said that Shaoxing is embracing the macro-economic growth of the Hangzhou Bay. The cultural industry of the city strives to produce a value added of 40 billion yuan by 2020， which will be 8% of Shaoxings GDP.

Cao Yiqin， a government official of Jinhua， a key city in central Zhejiang， remarked that Jinhua is a city of history， culture and stories. The citys cultural industry has long been a pillar of the local economy. In 2017， the cultural industry （including the sectors of culture， movie and television， and fashion） accomplished a total income of 438.85 billion yuan， achieving an increase of 10.2% year on year and ranking the third in the province. Cao remarked proudly that Jinhua contributes significantly to the provinces cultural industry which leads the country.

If Quzhou in the southwest of the province cant contribute a great deal to the provinces cultural industry， the city can certainly contribute magnificently to culture as the city is home to Confucius Family Temple and Residence in the South， which was founded in the Southern Song Dynasty （1127-1279）. The unique glorious site represents a force of the traditional culture.

Ge Xuebin， a government official of Lishui， a city in the south of Zhejiang， emphasizes a plan for integrated growth of the cultural industry in the river basin. Apparently， the city hopes to merge into the provincial growth through such an integrated system.