掀起中國(guó)精釀的味覺風(fēng)暴

Wuhan Craft Brewery Established by AB InBev

A Revolutionary Storm of Craft Brewery Coming at China's Tastebud

2018年1月25日，全球最大啤酒釀造商百威英博集團(tuán)的顛覆性增長(zhǎng)精釀事業(yè)部ZX Ventures舉辦武漢精釀工廠開幕儀式。武漢精釀工廠成為百威英博亞太區(qū)首個(gè)精釀工廠，三款國(guó)內(nèi)外著名的精釀品牌產(chǎn)品鵝島、拳擊貓和開巴從此將原汁原味地在武漢生產(chǎn)，第一時(shí)間帶給消費(fèi)者高品質(zhì)的新鮮佳釀。

武漢精釀工廠從德國(guó)引進(jìn)量身設(shè)計(jì)的全自動(dòng)釀造設(shè)備，運(yùn)用國(guó)際先進(jìn)釀造技術(shù)對(duì)關(guān)鍵生產(chǎn)參數(shù)實(shí)時(shí)調(diào)控。釀造過程中，專業(yè)的國(guó)際化團(tuán)隊(duì)實(shí)時(shí)指導(dǎo)、嚴(yán)格品控，確?？喽?、色度、酒精度等風(fēng)味指標(biāo)符合配方標(biāo)準(zhǔn)。

作為風(fēng)味和品味的載體，精釀啤酒注定融入不同地域的文化元素。ZX Ventures的釀酒師從武漢文化汲取靈感，借助武漢精釀工廠的工藝配套，創(chuàng)造出工廠的第一款本土精釀——“漢陽造”?！皾h陽造”口味馥郁，寓意深遠(yuǎn)，象征著武漢實(shí)干的精神和對(duì)品質(zhì)的不懈追求，是對(duì)武漢文化和城市精神的致敬，也希望它能從武漢出發(fā)，成為中國(guó)精釀的一張名片，為消費(fèi)者帶來更多味覺風(fēng)暴。

January 25， 2018， ZX Ventures， the disruptive growth craft beer business under world-leading brewer AB InBev， inaugurated its Wuhan craft brewery today. Being AB InBev's first craft brewery in APAC， the new Wuhan facility will be dedicated to hatching the country's top-notch craft beers. Three world and nationwide famous craft beers， Goose Island， Boxing Cat and Kaiba will be made locally in Wuhan， to deliver first hand freshness to the customers.

Equipped with tailor-made and fully-automatic brewing facilities imported from Germany， the Wuhan craft brewery will be able to ensure real-time monitoring of key production specifications. During the brewing process， a professional international team will be on standby to ensure the bitterness， color， and alcohol content can comply with requirements of original recipes.

As a carrier loaded with both flavor and style， craft beer is destined to integrate cultural elements of different regions. After drawing from Wuhan's unique history and culture， ZX Ventures' brewmasters have also utilized the craft brewery's technical infrastructure to create its first local craft beer， Hanyang Zao. With strong fragrance and far-reaching implications， Hanyang Zao serves as a symbol of Wuhan's steadfast spirit and relentless pursuit for quality. ZX Ventures hopes that Hanyang Zao can become the first name card to go beyond Wuhan's local market and bring over a revolutionary storm to the consumers' taste buds！