進入2018年，世界酒店業(yè)的三種主流跡象似乎顯示出來。一是頂級經(jīng)典都市豪華酒店的傳承和升華，二是高檔度假酒店在全球著名風(fēng)景勝地的活躍發(fā)展，三是城市中等舒適酒店和小型精品酒店的迅速增長。

同時，明顯老化或式樣通俗的豪華大酒店和遍布城市社區(qū)的低端連鎖經(jīng)濟型酒店貌似前景不明，可能面臨逐漸被邊緣化。除北京上海之外，華爾道夫在世界大都市里慢慢變老；喜來登三十多年前來到亞洲國家時的樣板效應(yīng)已悄然褪色；即使在美國大城市內(nèi)和周邊別墅社區(qū)，低端經(jīng)濟型酒店甚至已經(jīng)開始消失，正被萬豪、洲際旗下各種品牌的中端舒適型酒店快速取而代之。

還有極少的“曝光率酒店”，邀請全球屈指可數(shù)的明星設(shè)計師出手，用酒店搭建秀場吸引媒體，開幕效果和前兩年的吸睛收入都會很不錯，但化妝太濃老去太快，是水花不是主流。

這三股主流奔涌而來，正反復(fù)沖刷著各類原地踏步型的酒店，或替代，或摧毀，或帶動同業(yè)的改革。一些在經(jīng)濟膨脹期追求大體量、大規(guī)模的酒店，也被成本折舊和運營費用拖著后腿，轉(zhuǎn)型困難，舉步維艱。

在當代主流酒店中，高品設(shè)計、優(yōu)秀團隊和精致服務(wù)是主題，創(chuàng)新和進取是共性，質(zhì)量和品牌是核心。經(jīng)典級的麗思卡爾頓酒店、四季酒店、文華東方酒店和朗廷酒店，新精品派的安縵、虹夕諾雅和泰國137柱府酒店，這些優(yōu)秀酒店的精準定位已經(jīng)成為業(yè)內(nèi)的榜樣，酒店品牌已成為高端客源的擁躉，酒店本身也在贏得更高的利潤。

四季酒店已有五十多年的成長歷史，但形成現(xiàn)在的規(guī)模只是近二十年間的事，突飛猛進般發(fā)展卻一直不離核心不改初心，經(jīng)典的定位、奢華的設(shè)計、頂級的服務(wù)貫穿始終。2017年全球118家四季酒店的數(shù)字記錄今年剛被打破，又率先開創(chuàng)四季酒店集團的獨立住宅項目，今年及以后開業(yè)的四季新酒店中80%都將包含公寓或假日住宅，吉隆坡雙子塔四季酒店也不例外。據(jù)悉四季目前已是全球唯一全面推行酒店+住宅模式的國際奢華酒店品牌。回顧四季酒店數(shù)十年穩(wěn)健的歷史，這個變化確實很大。

度假酒店方面，馬爾代夫從十年前不足四十個小島的開發(fā)，到今天近二百個獨島度假村像一個個綠植小盆景，陸續(xù)出現(xiàn)在印度洋的碧波之上，其中多數(shù)功能現(xiàn)代，設(shè)計奢華，擁有頂級服務(wù)，客房價格竟是都市豪華酒店的一倍甚至更多。很多并不知名的新島，其奢華程度和酒店條件竟遠在其它名店之上，而且根本不缺客源。

在巴厘島，在阿爾比斯山，在北非，在日本中部的溫泉山區(qū)，在太平洋幾個著名島嶼上，各種新一代的精致度假酒店近幾年相繼出現(xiàn)，建設(shè)理念和設(shè)計思想均超越傳統(tǒng)，一方面嚴格按市場需要量體裁衣控制規(guī)模和成本，一方面緊跟潮流提高檔次力求小而精，而且多層經(jīng)營，既賣間夜價，也賣分時度假，決不浪費任何時空。這樣的精品度假酒店，投資回報速度之快可想而知。

這些年全球新開業(yè)的好酒店，不論在大都市還是在風(fēng)景地，不求大只求精幾乎已成共識。大酒店在三十幾個國際化大都市里已經(jīng)基本飽和，年輕一代的旅行者對特色鮮明的新風(fēng)格酒店更懷有好奇心，而風(fēng)格新特的酒店又不能做大，于是，一百間客房左右甚至客房更少的中等規(guī)模新精品派酒店New Boutique Style應(yīng)運而生。紐約近兩年相繼開業(yè)同為一人設(shè)計的中央公園1號酒店和布魯克林橋酒店就是典型的例證，一個獨特的小大堂連接一個兼供住客早餐的對外餐廳，一個對內(nèi)自助酒廊兼有自助免費商務(wù)功能只限住店客人使用，余下都是客房，且客房設(shè)施都是五星級標準，客房用品甚至都是名牌。

新精品派酒店在歐洲的復(fù)制版本已經(jīng)出現(xiàn)，在百年歷史老樓里塑造精致的現(xiàn)代酒店作品更讓歐洲設(shè)計師得愿所長，盡情發(fā)揮。巴塞羅那一年前開業(yè)的紀念碑酒店也是一例。小而精，精而巧，比設(shè)計比舒適比人性化，就是不比大而全。

縱觀主流，酒店業(yè)的智慧時代已經(jīng)到來。

In 2018， three mainstreams of the world hotel industry have begun to show. One is the heritage and sublimation of the top classic urban luxury hotels， the second is the active development of high-end resort hotels in the world's famous scenic spots， and the third is the rapid growth of mid-range comfort hotels and small boutique hotels in the city.

At the same time， apparently aging or popular luxury hotels and low-end chain hotels across the urban community seem to have uncertain prospects and may face gradual marginalization. In addition to Beijing and Shanghai， Waldorf is slowly getting older in the world metropolis； the model effect of the Sheraton when it came to Asian countries more than 30 years ago has quietly faded； even in the U.S. big cities and surrounding villa communities， the low end Budget hotels have begun to disappear and are quickly replaced by mid-range comfort hotels of Marriott and Intercontinental brands.

There are also a few \"exposure-stimulating\" hotels that invite a handful of star designers from all over the world to use the hotel to set up a show to attract the media. The opening effect and revenue for the first two years will be very good， but the makeup is too thick and gone too fast， so it won't be the mainstream.

These three mainstreams are rushing and are repeatedly scouring all kinds of hotels， either replacing or destroying or stimulating the reform of their peers. Some hotels that are pursuing the large-scale development during the economic expansion period are also dragged by cost depreciation and operating expenses， and the transition is difficult.

In contemporary mainstream hotels， high-quality designs， excellent teams and exquisite services are the themes， innovation and progress are common grounds， quality and brand are the core. Take for examples： the classic Ritz Carlton Hotel， Four Seasons Hotel， Mandarin Oriental Hotel and The Langham Hotel； the New Boutique Hotel of Aman， Hoshino Resorts and 137 Pillars Hotels Resorts in Thailand； the precise positioning of these excellent hotels has become an example in the industry. Hotel brands have attract loyal fans among the high-end customers， and the hotel itself has also gained more and more profits.

Four Seasons Hotel has a history of more than 50 years. However， to grow to the current scale is only a matter of the past two decades. The rapid development of the hotel has always been consistent with the core， the classic positioning， luxury design， and top-level service. The records of 118 Four Seasons hotels in the world in 2017 have just been broken this year， and they have taken the lead in initiating the Four Seasons Hotel Group's independent residential project. Eighty percent of the Four Seasons new hotels opened this year and later will include apartments or holiday homes. The Four Seasons Hotel in Kuala Lumpur Twin Towers is no exception. It is reported that the Four Seasons is currently the only international luxury hotel brand to implement the hotel plus residential model. Looking back at the steady history of the Four Seasons Hotel for decades， this change is indeed great.

In terms of resort hotels， Maldives has developed from less than forty islands from ten years ago to nearly 200 single Island resorts today. Each of these resorts is like a small bonsai of greenery that has appeared on the blue waves of the Indian Ocean. Most of these are modern with luxurious design and top-notch service， the price of a room is double that of a luxury hotel in the city or even more. Many obscure new Islands have far more luxury features and the hotel conditions are better than other famous brands， and there is no shortage of customers.

In Bali， in the Albus Mountains， in North Africa， in the hot springs in central Japan， and on several famous islands in the Pacific Ocean， various new generations of fine resort hotels have emerged in recent years. The construction concepts and design ideas have transcended traditions. On the one hand， it strictly follows the market's needs to tailor the scale and cost of production. On the one hand， it follows the trend to improve the quality and strives to be small and refined， and it is multi-layered. It not only sells overnight prices， but also sells time-sharing vacations. It never wastes any time and space. For such a boutique resort hotel， the speed of return on investment can be imagined.

It is almost a consensus that good hotels that have opened worldwide in recent years， both in metropolises and in scenic spots， are not seeking for scale but for perfection. The hotel is basically saturated in more than 30 cosmopolitan cities. The younger generation of the travelers are more curious about the distinctive new-style hotel， and the new-style hotel cannot be made too big. So “The New Boutique Style” hotel， usually one-hundred-room， medium-sized boutique hotel and even ones with fewer rooms， was born. 1 Hotel Central Park and Brooklyn Bridge which opened in New York in the past two years and are designed by the same person， are typical examples. There are one unique small lobby connecting an external restaurant serving breakfast for guests and an on-site self-service lounge. The free self-service business function is only available to the in-house guests. The rest are all guest rooms. The room facilities are all five-star standard. The room supplies are even of brand names amenities.

A replica version of the New Boutique Style hotel in Europe has emerged， and the creation of exquisite modern hotel works in a century-old building has enabled European designers to get their hands full and play hard. The monument hotel opened in Barcelona a year ago is a good example. Small but refined and skillful， the focus are on design， comfort and thoughtfulness， instead of being big and comprehensive.

The mainstream is saying that the wisdom era of the hotel industry has arrived.