Words of Chief Editor

一直以來，在歐洲各大城市探訪當地的好酒店，漸漸發(fā)現其背后似乎有著相同的故事：在一座歷史和文化皆豐富的城市，她吸引著眾多游客的拜訪，發(fā)達的旅游業(yè)創(chuàng)造了對酒店的旺盛需求，于是一批批精英人士進軍酒店業(yè)，最終一間酒店建成了，這間酒店一定是它背后的人們展現優(yōu)質資源的出口，而這些優(yōu)質資源正是當地特色的歷史和文化，因此正好符合客人的期望。

例如，本期《格調》欄目中，時尚品牌阿瑪尼跨界酒店業(yè)，米蘭阿瑪尼酒店由阿米尼先生親自設計，處處體現品牌的美學理念；《設計》欄目中，巴塞羅那塞洛斯酒店由一幢19世紀的哥特式建筑改建，尤其讓創(chuàng)始人動心的是，1896年只有15歲的畢加索在這棟建筑頂部的閣樓開始了繪畫生涯；巴塞羅那文華東方酒店力邀本土設計師Patricia Urquiola擔綱設計，盡情彰顯西班牙本土設計風采；《傳奇》欄目中的哈斯勒羅馬酒店于今年迎來125年華誕，酒店所有人和總經理羅伯托·伊·沃斯繼承的是家族自十九世紀七十年代起對酒店業(yè)的判斷和激情。

除歐洲之外，本期《目的地》將澳大利亞的悉尼和新西蘭的皇后鎮(zhèn)一起介紹，為讀者推薦一條迷人的旅游線路。

For a long time， I have been visiting good local hotels in major European cities， and I found that there are identical stories behind all of them： first， there are historically and culturally rich cities which attract many visitors， then the booming tourism created the demand for hotel. Then a group of elites entered the hotel industry， and eventually a hotel was built. This hotel must be the outlet to showcase all the quality local resources， which are none other than the local history and culture， so this happens to meet the customers' expectations.

For example， in Lifestyle column of this issue， the fashion brand Armani crosses over to hotel industry， Armani Hotel Milano is personally designed by Mr. Armini and embodies the aesthetic concept of the brand； in Design column， The Serras Hotel Barcelona is transformed from a 19th century Gothic architecture. What's so interesting for the founder is that Picasso， then only 15 years old， began his painting career in the attic on top of the building in 1896； Mandarin Oriental Barcelona invited local designer Patricia Urquiola to design and it proves a great way to indulge in the local design scene of Spain. The Hassler Roma in Legend column celebrates its 125th birthday this year. The hotel owner and general manager Roberto E. Wirth inherited the judgment and passion of the hotel industry from family since the 1870s.

In addition to Europe， this issue's Destination column introduces to readers Sydney， Australia， and Queenstown， New Zealand， two fascinating tour routes.