亚洲免费av电影一区二区三区,日韩爱爱视频,51精品视频一区二区三区,91视频爱爱,日韩欧美在线播放视频,中文字幕少妇AV,亚洲电影中文字幕,久久久久亚洲av成人网址,久久综合视频网站,国产在线不卡免费播放

        ?

        TheoreticalResearchonSustainableDevelopmentofEcotourismandTourismDerivativesPromotionModel

        2018-01-09 09:57:30ShanGengzhiWangQinghua
        校園英語·下旬 2018年11期
        關(guān)鍵詞:簡介

        ShanGengzhi?WangQinghua

        【Abstract】Ecotourism is the trend of the current tourism industry development and also shows huge potential of the tourism industry. Therefore, ecotourism marketing has become a hot topic in social research and plays an important role in promoting social and economic development. Based on this, this paper studies the connotation, ecotourism marketing, and discusses the current situation of ecotourism marketing on the purpose of making contributions to the improvement of ecotourism market.

        【Key words】ecotourism marketing; sustainable development

        【作者簡介】Shan Gengzhi, Wang Qinghua, Tourism College of Zhejiang.

        I. Overview of ecotourism and ecotourism derivatives

        In recent years, with the continuous growth of social economy and improvement of national consumption, ecotourism has gradually been widely recognized by the society, and various ecotourism products have been constantly emerging. In this context, it is necessary to carry out in-depth research and analysis on ecotourism marketing, and formulate targeted product plans based on the connotation of ecotourism marketing.

        Ecotourism is reflected in the responsible tourism behaviors in a certain natural region. Under the condition of not interfering with the natural region, protecting the ecological environment, and reducing the negative impact on tourism, it is more easy to enjoy and appreciate the historical and natural landscapes. Ecotourism derivatives are kinds of material entities and non-material services that meet the tourists spiritual, cultural and living needs in the process of ecotourism activities. They are special experiences gained by tourists who pay a certain amount of money, time and energy.

        Ⅱ. Environmental analysis of current ecotourism marketing

        2.1 Disadvantages of ecotourism marketing

        Many areas of ecotourism and the layout are unreasonable. Ecotourism is still in a low level and extensive development state, resulting in a great waste of tourism resources. Tourism supporting products are scarce, and tourism expenditure structure is not reasonable. In the expenditure of tourists, the proportion of expenditure for basic tourism consumption such as accommodation, catering, long-distance transportation and sightseeing are too high. Customer market structure is imbalance.

        2.2 Opportunities for ecotourism marketing development

        As the further increase of urban and rural residents income and leisure time, the demand for travel will be huge. Our country encourages the development policy of “holiday economy” that ecotype resort leisure tourism will be a big demand. Tourism facility supply systems are more functional. At present, the rapid construction of high-speed railway greatly improves the efficiency of travel, shortens the distance between regions, and provides people with more convenient transportation options for travel.

        2.3 Threats to ecotourism marketing

        Some tourist attractions and hotels are only concerned about the immediate benefits and do not consider long-term development, which eventually leads to the destruction and waste of tourism resources. Tourists understanding of ecotourism only stays in the process of going to the nature. They lack sufficient understanding the value of ecotourism.

        III. Marketing strategies of ecotourism products

        3.1 Centralized and differentiated marketing strategies

        This development strategy is mainly for small scale enterprises, it can be realized through intensive use of limited resources. This kind of marketing strategy is very effective for the early development of the enterprises.

        Differentiation strategy is mainly based on consumption ability or the market demand for different types of consumers. Differentiated marketing strategies can well meet the overall needs of the target market subject, which is feasible for some large and medium-sized enterprises with stable development.

        3.2 Innovation and quality of the ecotourism should be paid more attention on

        It is necessary to carry out continuous innovation of ecotourism derivatives. Innovation is the fundamental means of development. Keeping the innovation and vitality at all times can inject continuous impetuses into the product.

        3.3 To ensure the capacity under controlling

        The opening up of new markets is an important means for ecotourism development, which can further expands the consumer number. However, the opening up cannot be carried out blindly. It should be conducted in a scientific and sustainable way rather than exceeding the environmental capacity.

        References:

        [1]Mark B.Orams.Towards a More Desirable Form of Ecotourism[J]. Tourism Management,1995,16(1):3-8.

        猜你喜歡
        簡介
        No abuse of Audio—visual Media in Engineering surveying Teaching
        Short—term Memory Training in Business English Interpreting
        HowtoApplyEquityandInclusioninLanguageTeaching
        The Application of Authentic Listening Materials in EFL Classes
        Gender and Language Usages From a Socio—cultural Perspective
        Life of Foreign Students In China
        ChapteronTheRefugeeCrisis:AChancefortheEU
        Research on Guidance Mechanism of Public Opinion in Colleges and Universities in Micro Era
        Book review on “Educating Elites”
        Values of Medical Videos in Medical English Instruction
        国产91网| 国产suv精品一区二区四| 久久久久久亚洲av成人无码国产| 日本无遮挡吸乳呻吟视频| 亚洲精品中文字幕观看| 日本成人中文字幕亚洲一区| 曰韩少妇内射免费播放| 青青草视频免费观看| 99在线视频精品费观看视| 日本在线观看一区二区视频| 粗大猛烈进出高潮视频大全| a级毛片免费观看网站| 国产欧美日韩综合一区二区三区| 久久国产女同一区二区| 久青草影院在线观看国产| 亚洲欧美在线观看| 丰满少妇又紧又爽视频| 人妻少妇偷人精品一区二区| 国产又大又硬又粗| 乱中年女人伦av| 国产免费人成视频在线观看播放| 熟女一区二区中文字幕| 巨胸喷奶水www视频网站| 激情五月天伊人久久| 91亚洲夫妻视频网站| 欧美xxxx做受欧美88| 国产乱子伦一区二区三区| 97久久久久国产精品嫩草影院| 日韩av水蜜桃一区二区三区| 中文字幕乱码无码人妻系列蜜桃 | 日韩亚洲精品中文字幕在线观看| 久久夜色精品国产欧美乱| 亚洲熟女av超清一区二区三区| 国产女人乱码一区二区三区| 成人乱码一区二区三区av| 日本一区不卡在线| 白色橄榄树在线阅读免费| 免费a级毛片18禁网站| 无码精品a∨在线观看十八禁 | 把插八插露脸对白内射| 性无码国产一区在线观看|