魏水華

唐人街是老華僑的溫床、新華僑的聚會所，也是外國人眼里的小中國。今天，“唐人街”這個名詞，被賦予了新的意義。

在東南亞中心、“一帶一路”的支點國家泰國，靠近曼谷的羅勇府，有一座被媒體譽為“工業(yè)唐人街”的園區(qū)。這里，有幾十家中國企業(yè)抱團投資建廠，以產(chǎn)業(yè)的特殊形式，進行著文化的傳承、創(chuàng)新和交流。

傳承文化，

原汁原味的中國味道

一排排椰林高聳入云，一片片芳草地與藍天輝映，如果不是其間錯落有致的數(shù)片廠房，如果不是樹立著以泰國國旗之紅藍白三色為底色的“泰中羅勇工業(yè)園區(qū)”標志，人們或許想不到，這花園般的去處竟是工業(yè)園？更想不到，十幾年前，這里還是一望無際的菠蘿和木薯田地。

作為最能見證這座工業(yè)園從無到有、從小到大的人，工業(yè)園總裁徐根羅是每個來此觀瞻的記者，都必須采訪的對象。朋友們曾說，他的名字預(yù)示著與這片土地結(jié)緣的命運：根植于暹羅、根植于羅勇。

2000年，當(dāng)時還在杭州華立集團工作的徐根羅受命來到泰國，在這里建立電子制造工廠。“我們剛來泰國辦廠時，不能說是什么躊躇滿志，其實更像是不知所措。當(dāng)時沒有廠房也沒有設(shè)備，而且我本人當(dāng)時也不懂泰語，就這樣兩眼一抹黑到了這里?！?/p>

關(guān)于那些經(jīng)歷的難事，徐根羅可以講出一大堆“故事”。他說：“泰國是傳統(tǒng)‘佛國，但較早就接受了現(xiàn)代經(jīng)濟文化的影響，中國相比之下則顯得薄弱?！睘榱伺c當(dāng)?shù)厝烁脺贤?，徐根羅組織召開了員工大會，讓泰籍員工選出工人代表，企業(yè)每月定期與之溝通，了解他們的想法?！坝袉栴}的解決問題，暫時解決不了的我們就做好解釋。我們還提拔當(dāng)?shù)厝藫?dān)任車間管理職務(wù)，效果不錯。”

徐根羅特別強調(diào)了文化溝通的重要性。他告訴記者，中國企業(yè)走出去首先要認同投資所在國的文化和法律法規(guī)，要用他們的思維方式、用他們的行為方式來實現(xiàn)中泰兩國人民的共同目標。在此過程中，應(yīng)尋找彼此文化融合的切入點，一點點地交融，逐步形成和諧的勞動關(guān)系，這樣才會有更高的工作效率。

徐根羅也把中國人勤勉、敬業(yè)的文化，傳承到了這里。有泰國員工說：“和華立的同事們一起工作，感覺特別有勁?！?/p>

與此同時，徐根羅發(fā)現(xiàn)，在辦廠過程中，他們走的許多彎路，其實也是在逐步熟悉當(dāng)?shù)匚幕倪^程?！叭绻苡袡C會，我想把這個心得傳遞給后人，為初到泰國投資的企業(yè)提供一站式服務(wù)，讓他們少走彎路?！?/p>

2005年，正值中泰建交30周年之際，華立集團與泰國企業(yè)安美得集團展開合作，在中泰兩國國家領(lǐng)導(dǎo)人的見證下，《泰中羅勇工業(yè)園合作備忘錄》在北京簽約，項目隨之啟動。

徐根羅作為中方資本代表，負責(zé)組建園區(qū)運營團隊，讓中國企業(yè)少走彎路，讓泰國百姓感受中國當(dāng)代企業(yè)和文化風(fēng)采，成了其后十年的工作重心。

創(chuàng)新思路，中泰員工互通共融

如何服務(wù)中國企業(yè)？如何服務(wù)中泰人民之間的文化交流？

泰中羅勇工業(yè)園把這方面的工作做得很細致，法律、稅務(wù)、建廠、環(huán)評、培訓(xùn)等，撇開這些戰(zhàn)略發(fā)展之宏大敘事不談，只從工業(yè)園官方微信平臺，就能看見中泰兩國人民零距離接觸的火花。

這微信平臺經(jīng)常推送有關(guān)泰國文化的雋永小文，也分享著與跨國投資的寶貴經(jīng)驗和中泰關(guān)系的深度調(diào)研……這些文章的作者，可能是工業(yè)園的運營方，可能是那些中國入園企業(yè)的員工，也可能是泰籍員工。

翻看推送記錄，內(nèi)容豐富詳實，包括關(guān)于泰國最新投資優(yōu)惠政策和工廠法摘要等實用資訊，也有“全民水仗緊急，我等奔赴主戰(zhàn)場”的鮮活圖文，有“泰國GLN全球定位碼及UPC條形碼知多少”這樣的專業(yè)信息，也有“世界那么大，想不想到工業(yè)園來看看”的招聘啟事，有投資風(fēng)險研究和對克拉地峽項目的深度調(diào)研;也有麻雀早市、湯圓奶奶這樣的風(fēng)情點綴，不一而足。

“如今，羅勇工業(yè)園招商的三分之一強是通過互聯(lián)網(wǎng)新媒體平臺促成的，園區(qū)企業(yè)也通過這個平臺互通有無，并與泰籍員工聯(lián)絡(luò)感情?！?/p>

2016年10月，泰國國王普密蓬·阿杜德駕崩。泰中羅勇工業(yè)園的官方微信連續(xù)一周大篇幅地進行各個角度的報道。其中一篇由一個中國員工撰寫，72小時內(nèi)轉(zhuǎn)載和閱讀就破萬，除了讓中方員工感染了泰國人民的悲愴情緒，也讓泰方人員感受到了中國朋友對泰國國家和風(fēng)俗的尊重。

另一篇題為《在泰變泰，中國人在泰國的生存之道》的文章則這樣寫道：“有些中方投資者陶醉于自我滿足，以優(yōu)越的投資者眼光來看人做事，殊不知，泰國人不‘仇富也不‘羨富。想要在泰國成就一點事業(yè)的國人，要把自己融進當(dāng)?shù)氐纳鐣炎约鹤兂梢粋€泰國人，用泰國人的思維模式去行事做人?！?/p>

“融入本土文化”，正是先行者們身體力行的肺腑之言，也是他們與同行者和后來者互勉共進的中肯之語，字里行間飽含著對這片沃土的深情厚誼。

（本文照片由作者提供）

China Town refers traditionally to tightly-knit urban Chinese communities in cities across the world. In Rayong Province in the south of Thailand， an industrial park there is now referred to as Industrial China Town， where about 70 Chinese manufacturing enterprises have put their roots down and are flourishing. Many of these manufacturers are from Zhejiang， including optical-fiber-maker Futong Group and Zhongce Group， one of worlds top ten tire makers.endprint

More than a decade ago， where the industrial park is now flourishing was farmlands for growing pineapple and cassava. Xu Genluo， now CEO of the park， came to the place in 2000. Sent by Holley Group based in Hangzhou， capital city of Zhejiang Province in eastern China， he was in charge of setting up an electronics factory there. The project started from scratch. He didnt even understand a word of Thai. He can now tell a lot of stories about the start-up factory， but he ascribed the project success to the attention to cultural communication.

As the factory was taking shape， at a general meeting of all employees， locals elected some representatives. These representatives met with the management monthly. Through the mechanism， problems were solved. And if no appropriate solutions were available， explanations were provided. Locals were promoted to workshop management.

Chinese enterprises， Xu emphasizes， must first of all understand the law and culture of the country where they are going to set up shop and must understand the way local people think and do things their way. It is only through this that harmony can be found between management and labor and work efficiency can be guaranteed. All the problems he encountered in the first years， he finds， came from misunderstanding or ignorance of the local culture.

Xus career in Thailand took off in 2005 when China and Thailand signed a memo in Beijing to officially start the industrial park in Rayong Province. Xu was in charge of setting up the start-up team to build up the industrial park.

To serve Chinese enterprises that came to the industrial park， Xu and his colleagues did a pretty good job. The team provides a thorough list of dos and donts about law， taxation， construction， environmental evaluation， employee training， etc.

The management now runs a platform on WeChat， a social media platform， which can be accessed on cell phones by all employees of the industrial park. It regularly publishes short articles on Thai culture， tips for investors， analyses and investigation reports concerning China-Thai relations and investment opportunities. These articles are written by the management as well as Chinese and Thai employees of the manufacturers functioning in the park.

Thailand-China Rayong Industrial Park is a pacesetter in environmental protection. The wastewater is strictly processed and monitored everyday by a third-party wastewater processing business.

Royang Province is now an industrial powerhouse of Thailand. Chinese enterprises are big employers. Smooth and effective cultural communication is one of the biggest secrets of the success of the industrial park.endprint