□ 文/本刊首席記者 陳麗冰

北部灣經(jīng)濟(jì)區(qū)“觸電”互聯(lián)網(wǎng)，家門(mén)口可買(mǎi)到進(jìn)口貨

□ 文/本刊首席記者 陳麗冰

“北部灣一灣連七國(guó),中國(guó)—新加坡經(jīng)濟(jì)走廊一廊通七城。優(yōu)越的地理位置,加之與東盟國(guó)家人文相親,是廣西發(fā)展面向東盟跨境電子商務(wù)的重要優(yōu)勢(shì)。”在2017年兩會(huì)期間，全國(guó)政協(xié)委員、廣西壯族自治區(qū)政協(xié)副主席彭釗建議，在廣西設(shè)立中國(guó)(南寧)跨境電子商務(wù)綜合試驗(yàn)區(qū)，以搶占東盟國(guó)家跨境電子商務(wù)制高點(diǎn)。

事實(shí)上，隨著互聯(lián)網(wǎng)經(jīng)濟(jì)的日益發(fā)展，“跨境電商”不僅是近年來(lái)中國(guó)政府兩會(huì)上的熱詞，而且已經(jīng)成為廣西北部灣經(jīng)濟(jì)區(qū)打造中國(guó)—東盟貿(mào)易新通道，推動(dòng)區(qū)域經(jīng)濟(jì)發(fā)展的新引擎。

搭建平臺(tái)，讓海外商品進(jìn)入尋常百姓家

近年來(lái)，隨著生活水平的不斷提高，人們對(duì)海外商品的追求也隨之提升，不少人成為了海淘、代購(gòu)一族。不過(guò)，流程繁瑣的海淘耗時(shí)長(zhǎng)、成本高，且不少代購(gòu)魚(yú)龍混雜，真假難辨。相較之下，經(jīng)過(guò)海關(guān)、檢驗(yàn)檢疫等部門(mén)嚴(yán)格監(jiān)管，且交易成本較低的跨境電商則更能滿足普通消費(fèi)者的消費(fèi)需求，并逐漸成為當(dāng)下消費(fèi)者熱捧的購(gòu)物形式。

廣西北部灣經(jīng)濟(jì)區(qū)地處中國(guó)西南經(jīng)濟(jì)圈、華南經(jīng)濟(jì)圈與東盟經(jīng)濟(jì)圈的結(jié)合部，有著獨(dú)特的區(qū)位和資源優(yōu)勢(shì)。在跨境電商熱潮的背景下，廣西北部灣經(jīng)濟(jì)區(qū)各地市也充分發(fā)揮政策、資源、品牌等優(yōu)勢(shì)，不斷搭建起面向東盟開(kāi)放的電子商務(wù)平臺(tái)，既讓東盟等國(guó)家的海外產(chǎn)品進(jìn)入尋常百姓家，同時(shí)也得以讓中國(guó)的特色商品走向東盟，在悄然間改變了你我的生活。

如今，在廣西欽州保稅港區(qū)，一般貿(mào)易、保稅展示交易、跨境電商結(jié)合、線上線下業(yè)務(wù)同步開(kāi)展的“3+1”運(yùn)營(yíng)模式已逐漸成型，并吸引了60多家電商、貿(mào)易商和物流商進(jìn)駐，匯集了40多個(gè)國(guó)家、2000多個(gè)品牌、3萬(wàn)多種商品。而且，這種模式不僅讓商品在保稅備貨期間能享受進(jìn)口環(huán)節(jié)的稅收優(yōu)惠政策，還能讓商品在進(jìn)口通關(guān)、檢驗(yàn)檢疫方面全程接受?chē)?yán)格監(jiān)控，保證商品本身的質(zhì)量以及消費(fèi)者的利益。如此一來(lái)，經(jīng)濟(jì)區(qū)內(nèi)的消費(fèi)者也能便捷地在“家門(mén)口”買(mǎi)到貨真價(jià)實(shí)的海外商品了。

而在南寧綜合保稅區(qū)，南寧跨境貿(mào)易電子商務(wù)綜合服務(wù)平臺(tái)運(yùn)行穩(wěn)定，共完成3086種商品的備案，實(shí)現(xiàn)跨境電子商務(wù)零售出口業(yè)務(wù)1萬(wàn)余單，大量中國(guó)的輕工業(yè)產(chǎn)品經(jīng)過(guò)報(bào)關(guān)、通關(guān)、支付、倉(cāng)儲(chǔ)、物流、客服等環(huán)節(jié)，實(shí)現(xiàn)“一條龍”通關(guān)出口，銷(xiāo)往東盟、歐美、日韓及俄羅斯等不同國(guó)家和地區(qū)。

不僅如此， 2017年3月25日，北部灣東盟O2O跨境電商產(chǎn)業(yè)園還舉行了開(kāi)園儀式。據(jù)悉，該產(chǎn)業(yè)園由北海國(guó)家高新區(qū)通過(guò)整合國(guó)家電子商務(wù)示范基地、首批國(guó)家小型微型企業(yè)創(chuàng)業(yè)創(chuàng)新示范基地等組成，以“線上+線下+大數(shù)據(jù)”為主要特征，將著力建設(shè)成中國(guó)國(guó)內(nèi)首家以大數(shù)據(jù)為核心支撐、面向東盟的跨境電商產(chǎn)業(yè)園。其中，產(chǎn)業(yè)園一期核心區(qū)(面積1.5萬(wàn)平方米)，入駐至少1家國(guó)內(nèi)前5強(qiáng)電商平臺(tái)企業(yè)，與至少3家全球跨境電商巨頭形成合作關(guān)系，開(kāi)設(shè)東盟10國(guó)精品展示館，開(kāi)辦東盟大數(shù)據(jù)研究院，引進(jìn)跨境電商企業(yè)100家等。

栽得梧桐樹(shù)，引來(lái)金鳳凰。這些電商平臺(tái)的異軍突起，引來(lái)了大批“金鳳凰”前來(lái)?xiàng)⒅玻阂贿_(dá)通落戶廣西，簽約合作項(xiàng)目，在南寧搭建阿里巴巴外貿(mào)綜合服務(wù)平臺(tái)；敦煌網(wǎng)與廣西欽州保稅港區(qū)達(dá)成項(xiàng)目合作協(xié)議，打造面向東盟的跨境電商交易孵化中心；美麗傳說(shuō)在南寧與越南簽署倉(cāng)儲(chǔ)中心戰(zhàn)略合作協(xié)議；廣西商務(wù)廳與浙江聚貿(mào)電子商務(wù)有限公司簽署框架合作協(xié)議，聚貿(mào)廣西館正式啟動(dòng)運(yùn)營(yíng)等。而隨著這些電子商務(wù)龍頭企業(yè)如雨后春筍般的茁壯成長(zhǎng)，既讓海內(nèi)外商品能夠進(jìn)入尋常百姓家，同時(shí)也為廣西北部灣經(jīng)濟(jì)區(qū)跨境電商的快速發(fā)展寫(xiě)下最好的注腳。

南寧跨境貿(mào)易電子商務(wù)綜合服務(wù)平臺(tái)啟動(dòng)暨中國(guó)—東盟（南寧）跨境電子商務(wù)產(chǎn)業(yè)園揭牌儀式

新規(guī)劃，新機(jī)遇

跨境電商的方興未艾為廣西北部灣經(jīng)濟(jì)區(qū)的提速發(fā)展注入了新的動(dòng)力源泉，而良好的投資環(huán)境和頂層設(shè)計(jì)將成為產(chǎn)業(yè)發(fā)展的保障。2017年2月，中國(guó)國(guó)務(wù)院批復(fù)同意的《北部灣城市群發(fā)展規(guī)劃》中明確指出，要以中國(guó)—東盟信息港南寧核心基地為依托，積極引進(jìn)大數(shù)據(jù)、云計(jì)算、跨境電商、互聯(lián)網(wǎng)金融等新一代信息技術(shù)產(chǎn)業(yè)及信息服務(wù)企業(yè)。在此背景下，廣西北部灣經(jīng)濟(jì)區(qū)的跨境電商產(chǎn)業(yè)發(fā)展有了新的“指南針”。

據(jù)此，廣西北部灣經(jīng)濟(jì)區(qū)各地市制定規(guī)劃，推動(dòng)跨境電商產(chǎn)業(yè)轉(zhuǎn)型升級(jí)。2017年 3月，玉林市出臺(tái)的《玉林市電子商務(wù)發(fā)展“十三五”規(guī)劃》中指出，玉林市電子商務(wù)虛擬市場(chǎng)的建設(shè)將根據(jù)當(dāng)?shù)刂攸c(diǎn)產(chǎn)業(yè)和特色產(chǎn)業(yè)的不同特點(diǎn)，采用不同的電子商務(wù)模式，探索發(fā)展網(wǎng)貨體驗(yàn)店、提貨點(diǎn)、配送站和服務(wù)中心等業(yè)態(tài)，實(shí)現(xiàn)線上、線下的互相促進(jìn)和互相融合等，旨在打造成北部灣城市群電子商務(wù)中心。

隨后，2017年4月，北部灣經(jīng)濟(jì)區(qū)核心城市南寧市也印發(fā)了《南寧市跨境電子商務(wù)發(fā)展規(guī)劃(2016—2020)》。根據(jù)該《規(guī)劃》，南寧市將結(jié)合中國(guó)—東盟信息港南寧核心基地建設(shè)，規(guī)劃建設(shè)五象新區(qū)電子商務(wù)小鎮(zhèn)；加快建設(shè)中國(guó)—東盟(南寧)跨境電子商務(wù)產(chǎn)業(yè)園、中國(guó)郵政東盟跨境電子商務(wù)監(jiān)管中心項(xiàng)目等，從而將南寧市打造成廣西跨境電子商務(wù)服務(wù)中心和中國(guó)—東盟跨境電子商務(wù)基地，并借助電子商務(wù)手段打造中國(guó)—東盟貿(mào)易新通道和網(wǎng)上中國(guó)—東盟自貿(mào)區(qū)，力爭(zhēng)到2020年，南寧市跨境電子商務(wù)進(jìn)出口業(yè)務(wù)量超1萬(wàn)單/天，實(shí)現(xiàn)跨境電子商務(wù)年交易額100億元以上。

當(dāng)前，跨境電子商務(wù)產(chǎn)業(yè)已然成為區(qū)域經(jīng)濟(jì)發(fā)展新的動(dòng)力源泉。廣西北部灣經(jīng)濟(jì)區(qū)作為北部灣城市群的重要組成部分，既是中國(guó)西部唯一沿海的地區(qū)，同時(shí)也是面向東盟的開(kāi)放前沿。在此背景下，借助現(xiàn)有的電子商務(wù)平臺(tái)和新制定的規(guī)劃藍(lán)圖，可以預(yù)見(jiàn)，廣西北部灣經(jīng)濟(jì)區(qū)的跨境電子商務(wù)產(chǎn)業(yè)也將為區(qū)域發(fā)展帶來(lái)新的動(dòng)能，從而推動(dòng)建設(shè)開(kāi)放北部灣、質(zhì)效北部灣、智慧北部灣。

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“Beibu Gulf connects seven countries and so does Nanning (China) –Singapore Economic Corridor. Superior geographical location and people-topeople closeness serve as the major advantages for Guangxi to develop cross-border Ecommerce oriented towards ASEAN,” says Peng Zhao, Member of the National Committee of CPPCC and Vice Chairman of CPPCC Guangxi Zhuang Autonomous Region Committee. He suggests setting up China (Nanning) Cross-border Ecommerce Comprehensive Pilot Zone in Guangxi, preemptively taking advantage of the ASEAN Ecommerce.

With increasing development of Internet-based economy, “cross-border Ecommerce”, a popular word at the two sessions, is actually a new passageway for Beibu Gulf Economic Zone (BGEZ) as well as a new engine for regional economy.

Build cross-border Ecommerce

platform to make ASEAN products

more accessible to ordinary families

In recent years, cross-border online shopping has become commonly seen as the living standard and purchase demand for overseas commodities increases. In contrast to such way of shopping with shortcomings like the complicated procedure, high cost and even a confusing market mixed up with superior and inferior-quality products, cross-border Ecommerce, under strict supervision by customs, inspection and quarantine departments and with low cost, has become more and more popular with consumers.

Guangxi Beibu Gulf Economic Zone is located in a unique joint part of three economic circles in southwestern China, southern China and ASEAN. In the face of the upsurge of Ecommerce, efforts should be renewed in building Ecommerce platform towards ASEAN to make ASEAN products more accessible to ordinary families and lead Chinese products to ASEAN market by taking advantage of policy, resources and brands in all cities in Guangxi Beibu Gulf Economic Zone.

In Guangxi Qinzhou Free Trade Port Area, the “3+1” operating mode consisting of conventional trade, bonded exhibition trade, cross-border Ecommerce, and the “online + offline”business has gradually taken shape, with more than 60 contracted Ecommerce companies, trading companies and logistics companies involving 40 countries, 2,000 brands and 30,000 kinds of goods. Besides, this mode will provide goods in bonded stock with preferential tariff policies as well as strict supervision in terms of clearance and inspection and quarantine, which guarantees the quality of products and thus protect consumers’ interests.

In Nanning Comprehensive Bonded Zone, the cross-border Ecommerce comprehensive platform owning 3,086 registered goods, has completed about 10,000 deals of cross-border Ecommerce retail business and sold a large number of light industrial products made in China to ASEAN, America, Europe, Japan, Korea, and Russia.

Beibu Gulf ASEAN O2O Crossborder Ecommerce Industrial Park was officially launched on March 25, 2017. By integrating the national Ecommerce demonstration base and the first group of national micro and small business entrepreneurship demonstration base in Beihai National High-tech Industrial Development Area, the industrial park, characterized by the mode of “online + offine + big data”, aims to develop into the China’s frst cross-border Ecommerce with big data as its core and ASEAN as its target market. In particular, there is one of China’s top 500 Ecommerce companies settled in the major area (covering 15,000 square meters) of the Phase I of industrial park, at least three global Ecommerce enterprises contracted with this park, one exhibition pavilion for each ASEAN country, ASEAN big data research institute and 100 crossborder Ecommerce companies.

Well-functioning infrastructure and investment environment can attract competitive Ecommerce enterprises’participation: Shenzhen OneTouch Business Service Ltd. (OneTouch in short, a wholly owned subsidiary company of Alibaba Group) inked cooperation project and built Alibaba import and export BPO service platform in Nanning; DHgate reached an agreement with Guangxi Qinzhou Free Trade Port Area to create an ASEAN-oriented Ecommerce incubation center; Meili Chuanshuo (meiliwan.com, an O2O cross-border Ecommerce service company in Nanning) signed strategic cooperation agreement for storage center with Vietnam; JUMORE, a cross-border e-commerce platform in Zhejiang, signed framework cooperation agreement with Department of Commerce, Guangxi to operate JUMORE Guangxi pavilion. These Ecommerce businesses’ active participation is sure to make overseas products more accessible to ordinary families and lay a solid foundation for further development of cross-borderEcommerce in Guangxi Beibu Gulf Economic Zone.

New plan brings in new opportunity Though the rising cross-border Ecommerce has injected impetus in the development of Beibu Gulf Economic Zone, the sound investment environment and future vision still serve as the guarantee for the industrial development in the future. A development plan for Beibu Gulf city cluster, approved by the State Council of P.R.C., indicates that, relying on the China-ASEAN Information Harbor Nanning Core Base, efforts should be proactively made to introduce new generation of IT and information service companies involving big data, cloud computing, cross-border Ecommerce and Internet-based fnance. This new plan has provided a new and clear direction for the development of cross-border Ecommerce in Beibu Gulf Economic Zone. To fully implement the development plan, all cities in Beibu Gulf Economic Zone have worked out plans for transforming and upgrading cross-border Ecommerce. The 13thFive-year Plan (2016-2020) for Ecommerce Development in Yulin released in March 2017, points out that the Ecommerce virtual market in Yulin will be built by integrating online and offine business depending on local priority industries and distinctive industries.

Nanning Cross-border Ecommerce Development Plan (2016-2020) released in April 2017 indicates that, based on the development of China-ASEAN Information Harbor Nanning Core Base, efforts should be made to build a Ecommerce town in Wuxiang New District; a group of projects including China-ASEAN (Nanning) Cross-border Ecommerce Industrial Park and China Post ASEAN Crossborder Ecommerce Supervision Center should be facilitated in order to build Naning into a center for Guangxi cross-border Ecommerce service as well as a base for China-ASEAN cross-border Ecommerce; by creating a new passageway for China-ASEAN trade and online China-ASEAN free trade area, Nanning cross-border Ecommerce will strive to reach 10,000 import and export deals per day and ten-billion-yuan annual volume by 2020.

In today’s Internet Plus era, crossborder Ecommerce industry has become the new impetus for regional economic development. Beibu Gulf Economic Zone, with its core role in the Beibu Gulf city cluster as well as its coastal and ASEAN-oriented advantages, is going to focus on the cross-border Ecommerce industry based on the existing Ecommerce platform and the newly-formulated blueprint. The industry is expected to bring new energy to the openingup of the Beibu Gulf and regional development.

Mushrooming Cross-border Ecommerce in Beibu Gulf Economic Zone Makes ASEAN Goods More Accessible

Written by Chen Libing / Translated by Mao Yuye