當(dāng)耳邊聽(tīng)到“英國(guó)”，如果有福爾摩斯、哈利波特這樣的名字或面孔在腦中被喚醒，那么，是時(shí)候在旅行計(jì)劃里加上愛(ài)丁堡了。

蘇格蘭首府愛(ài)丁堡，自15世紀(jì)已活躍于政治舞臺(tái)；而人類在此聚居的痕跡，直可上溯至數(shù)千年前。今日的愛(ài)丁堡，是全英第二大旅游城市。不僅擁有時(shí)光積淀的名勝古跡，名列世界遺產(chǎn)的新舊城區(qū)，藏品建筑兼美的文化機(jī)構(gòu)，金融中心錢(qián)潮與人潮激蕩出的享樂(lè)浪花，更榮膺一頂詩(shī)意的桂冠——“文學(xué)之都”。古今眾多知名作家與作品降生于此；全球最大的國(guó)際圖書(shū)節(jié)每夏聚集數(shù)十萬(wàn)悅讀之人。圖書(shū)館與書(shū)店隨處可見(jiàn)、文學(xué)研討活動(dòng)全年無(wú)休……漫步其中，無(wú)須刻意，已熏染書(shū)香滿衣。

也許唯有這樣的城市里，才會(huì)有位置絕佳的五星級(jí)酒店，將自己的餐廳題名為“出版社”，酒吧喚作“編輯室”。寫(xiě)出這風(fēng)趣一筆的，恰是The Principal Edinburgh。

When you hear the word \"Britain\" and think of Sherlock Holmes， Harry Potter， then it is time to add Edinburgh to your travel plan.

Edinburgh is the capital of Scotland and has been active in the political arena since the 15th century. Human settlements here can be traced thousands of years ago. Today's Edinburgh is the second largest tourist city in the UK. The city has the world heritage of the old and new city， monumental cultural institutions and an entertainment hub created by the financial center and the crowds. It has also won a poetic title - \"literary capital.\" Many ancient well-known writers and works of art are born here； the world's largest international book festival attracts hundreds of thousands of people to come here every summer. Libraries and bookstores can be seen everywhere， literary seminars are held throughout the year. A bookish atmosphere is present.

Perhaps only in such a city， would a five-star hotel with a very good location call its restaurant \"The Printing Press Bar Kitchen\" and the bar \"Burr Co\". Such is the humor of The Principal Edinburgh.

絕佳位置

The Perfect Position

Principal作為喜達(dá)屋2016年11月推出的品牌，不僅是一系列精品都市酒店，更承載著傳播一種生活方式的野心。提煉最精純的城市體驗(yàn)，必備的原料就是黃金地段：標(biāo)志性、歷史性與美學(xué)性，缺一不可。首批登場(chǎng)三家酒店之一的Principal Edinburgh，選擇了愛(ài)丁堡新城的喬治街——區(qū)別于舊城區(qū)而以新為名的區(qū)域，實(shí)則從18世紀(jì)走來(lái)；三條東西向主干道，最中央一條便是喬治街。以此為原點(diǎn)，在內(nèi)可登上高層的會(huì)議室或露臺(tái)，一覽愛(ài)丁堡全景，眺望福斯灣風(fēng)光；向外則可步行抵達(dá)愛(ài)丁堡城堡、荷理路德宮、司各特紀(jì)念塔等諸多景點(diǎn)。至于百貨公司、設(shè)計(jì)師品牌、米其林餐廳、酒吧夜店……畫(huà)一個(gè)不用太大的圓，就能滿足“城市酒店”從晝到夜的各式期待。甚至行程的細(xì)微間隙，也可用一杯熱飲的慵懶填滿。畢竟，到Waverley火車站奔赴下個(gè)目的地，只要走十分鐘而已；而Principal Edinburgh酒店的咖啡廳，吸引的可不只是住客。

Principal， as a brand launched by Starwood in November 2016， is not only a series of boutique city hotel， but also an ambition to promote a way of life. To refine the purest city experience， the essence lies in the prime location： iconic， historical and aesthetic， which are all indispensable. One of the three debut Principal hotels is The Principal Edinburgh located on George Street of the new area， originally dated back to the 18th century. Among the three East-West bound main roads， the middle one is George Street. From here， to go inside， you can go up to high-level conference room or terrace to a panoramic view of Edinburgh， overlooking Firth of Forth； to go outside， you can walk to Edinburgh Castle， The Palace of Holyroodhouse， Scott Monument and many other attractions. As for the department store， designer brand shops， Michelin restaurant， bars and nightclubs...all are here to meet your expectation of the \"city hotel\" from day to night. After all， to go from Waverley train station to the next destination just takes ten minutes； and The Principal Edinburgh's cafe does attract more than just guests.

顯赫榮耀

An Illustrious Glorious

酒店所在的保護(hù)建筑，核心部分為始建于1775年的喬治式五連排屋——連建筑風(fēng)格稱謂與街道名稱，也都來(lái)自已沿襲數(shù)代的君王名諱。這里最初是本地顯貴的私邸，也曾承載老牌保險(xiǎn)集團(tuán)的繁忙；開(kāi)門(mén)迎客，并成為愛(ài)丁堡代表酒店之一，又已百年有余。端詳其沉靜、莊重的外立面，恍如品讀了歲月凝聚的一頁(yè)雍容。

可遇而不可求的選址，非行業(yè)積累深厚，難以信手拈來(lái)；為打造全新面貌所傾注之心力，自然可想而知。2017年4月，開(kāi)業(yè)半年的Principal Edinburgh，在全蘇格蘭酒店評(píng)選中，一舉斬獲年度酒店、最佳城市酒店與金月桂三個(gè)獎(jiǎng)項(xiàng)，足見(jiàn)業(yè)界與住客對(duì)其綜合素質(zhì)的認(rèn)可。

The core part of the hotel's protected buildings are the Georgian Townhouses built in 1775， and even the title of the architectural style and the name of the streets are King's names of many generations. This venue was originally a local private residence， and once belonged to a prestigious insurance group. Now it has become one of Edinburgh's iconic hundred-year-old hotels and welcomes its guests. Its quiet， solemn facade speaks of grace.

The wonderful location is a chance meeting that can't be forced； one can only imagine the hard work invested to create the new look. In April 2017， The Principal Edinburgh， opened for half a year， won Gold Laurel Award， City Hotel of the Year and Scottish Hotel of the Year at the 2017 Scottish Hotel Awards. The recognitions from the competitors and guests are definite.

舒適居停

Comfortable Sojourn

無(wú)需贅述完備的現(xiàn)代化設(shè)施，確保240間客房呈現(xiàn)五星級(jí)舒適度；俯拾皆是的優(yōu)雅氛圍，更有賴從整體到細(xì)節(jié)的培植。織物皮革等軟裝材質(zhì)，與木石本相無(wú)縫銜接，仿效昔日畫(huà)家的筆觸用色，亦是內(nèi)斂審美穿越時(shí)光的傳承；高潮部分并未留白：足以容納400人的“國(guó)王大廳”，以量感十足的立柱，揚(yáng)起線條繁復(fù)的飛檐，光線自玻璃穹頂傾入，潑灑在家具的金色花紋上，為飲宴婚儀等人生段落，渲染出儀式感的峰值。禮賓官腰間的格紋短裙，數(shù)枝薊花看似隨手插敘瓶中，腌漬鮭魚(yú)被端上晚餐桌，入夜的單一麥芽威士忌……樁樁件件，埋下蘇格蘭記憶的伏筆。更有文藝懷舊的元素隨處散落：餐廳內(nèi)飾以老式打字機(jī)與名著書(shū)本，臥床邊電話機(jī)旋轉(zhuǎn)著撥號(hào)輪盤(pán)。若是忽然起意手書(shū)幾頁(yè)途中短箋，大堂已備下純正英倫紅的傳統(tǒng)信箱，靜候旅人托付。

從日復(fù)一日的軌道另起一行，循著咖啡香去推開(kāi)喬治街上的那扇門(mén)吧。讓愛(ài)丁堡的厚重與歡愉共同奔向你，Principal精工細(xì)作的閑適舒緩擁抱你；而慣于觸手可及的都會(huì)萬(wàn)象，亦不會(huì)遠(yuǎn)離你。倘有字句從心頭流到筆端，想要觸及的第一位讀者，或許不是別人，正是時(shí)空某處的另一個(gè)自己。

The complete modernization of facilities ensures that 240 rooms deliver five-star comfort； the all-around elegant atmosphere depends solely on the details. Fabric and leather have matched seamlessly with wood and stone materials， showing the color tone of past painters. Enough to accommodate 400 people， \"King's Hall\" has substantial columns that raise complex cornices， with lights coming from the glass dome and spilling on the golden pattern of the furniture， all paving roads for the wedding banquet and the peak moment of life. The concierge gentleman's kilt， branches of thistle flower in the bottle， pickled salmon served on the dinner table， the night of the single malt whisky.....all contributed to the memory of Scotland. Literary nostalgic elements are scattered everywhere： the restaurant decorated with old typewriter and classic books， bedside phone with dial wheel. If you suddenly write a short note， the traditional British red mailbox is waiting in the lobby to carry the letter off.