淵源Origin

二十世紀(jì)之前的小旅館小公寓和豪華大酒店不同，只滿足基本的住宿要求即可。 主人把住店的看成是自己家的客人，雙方關(guān)系平等，沒有多少必須服務(wù)的規(guī)定，也沒有不高興就能找誰投訴的習(xí)慣，那種主客相融的感覺十分自然親切。至今在某些偏遠一點的歐洲城市和鄉(xiāng)鎮(zhèn)，這樣的小酒店依然故我，悠閑浪漫。

可凡事都想做熱鬧的美國人不甘寂寞。一百年前，希爾頓家族的老康拉德（Mr. Conrad N. Hilton，1887-1979） 和萬豪的老約翰·威拉德·馬里奧特（Mr. John Willard Marriott，1900-1985），這兩個美國上世紀(jì)移民的年輕后代卻前后腳建立并逐漸推廣出來Management（酒店管理），Service（酒店服務(wù)）以及Hospitality（賓客款待）的行業(yè)理念，并由此創(chuàng)建出福蔭后輩的酒店管理服務(wù)大標(biāo)準(zhǔn)體系。

從自家?guī)组g破舊房屋改成小飯店和小啤酒屋開始，這兩位不甘平庸的人率領(lǐng)自己的家鄉(xiāng)子弟兵逐漸走向全美國，繼而走向全球，其酒店品牌鏈發(fā)展的速度和每家酒店自身質(zhì)量的穩(wěn)定都是驚人的。 從那時起，酒店逐漸變成了產(chǎn)業(yè)，酒店產(chǎn)業(yè)又逐漸變成了資本。

從他倆的以身作則開始，大酒店和小旅館的投資人們，無不小心翼翼地規(guī)劃、設(shè)計、計算和建造，一絲不茍地組裝出每個既好看好用又能賺錢升值的機器，依賴完善的管理來保障經(jīng)營，憑靠完美的服務(wù)賺回金錢。這個理念在第二次世界大戰(zhàn)結(jié)束后的近七十年來愈加深入人心，為全世界酒店業(yè)帶來了繁榮和發(fā)展。事實證明，這些行業(yè)老前輩功勞卓著。

現(xiàn)在，展望全球五十個國際化大都市和五十個風(fēng)景勝地，那些優(yōu)秀的酒店和度假酒店，無論老少無論大小，都毫無保留堅定地接受了“設(shè)計”、“服務(wù)”和“款待”的觀念。酒店建設(shè)之初，就會請來有酒店設(shè)計經(jīng)驗的建筑師和室內(nèi)設(shè)計師一起認真規(guī)劃，未雨綢繆；酒店開業(yè)伊始，已經(jīng)裝配齊全的“酒店機器”加上完整無缺的制度標(biāo)準(zhǔn)，再加上訓(xùn)練已成的員工團隊，這種三位一體的強大肌體所換來的，當(dāng)然是數(shù)倍于自身成本的利潤收益。

而精品酒店，恰在高漲的市場需求中應(yīng)運而生，雖然規(guī)模偏小，功能精選，其血脈卻完全傳承于經(jīng)典大酒店，做得好的，含金量不減反加，令人稱羨。

歐洲和美國幾大著名城市的歷史積淀雖然很是深厚，但無法避免現(xiàn)代文化隨著國際化城市理念和互聯(lián)網(wǎng)的發(fā)展大面積空降到每一座城市，滲透進無數(shù)大大小小的社會細胞之中，酒店業(yè)概莫能外。在商業(yè)概念方面，把客人培養(yǎng)成為更要尊嚴、更圖享受、更求方便、更懶惰、更矯情、更依賴服務(wù)的消費者，似乎已是所有酒店的共識。只有這樣，客人才會更加忠誠。

為此，不論豪華大酒店還是精品酒店，酒店的業(yè)主、經(jīng)營者和設(shè)計師都組成了完美的同盟。

設(shè)計觀Design Concept

在現(xiàn)代風(fēng)格的精品酒店設(shè)計中，以小博大、以少勝多是核心價值。 “新”，幾乎成為設(shè)法獲得這一價值的唯一法器，包括專門適用于酒店的新技術(shù)、專門適合中小酒店的經(jīng)營新觀念、新模式和新的審美欣賞潮流。

“新”，會引發(fā)一連串的物理反應(yīng)，展現(xiàn)出現(xiàn)代酒店業(yè)的進化過程。歐洲的小型新酒店走在最前面，以法國和意大利為多；亞洲精品酒店的新作品也在東南亞國家快速成長；在中國，近幾年來城市精品酒店僅僅偶露芳華，反而是都市之外的度假酒店和特色民宿陸續(xù)推出了精品。

毋庸置疑，精品酒店都要擇地而生：位置、規(guī)模、建筑和空間大多原胎造就，唯有服務(wù)功能、品牌形象、室內(nèi)外設(shè)計可以另造乾坤。

其中，室內(nèi)設(shè)計師的作用極其重要，其施展空間也非常之大。

上世紀(jì)末美國洛杉磯小酒店翻新改造的案例對各國設(shè)計師啟發(fā)很多；從那以后至今，法國、英國、意大利、西班牙包括美國本土相繼出現(xiàn)了不少室內(nèi)設(shè)計師的精彩的小酒店藝術(shù)作品，亞洲幾大主要都市也有精品小酒店亮相，贏得業(yè)內(nèi)一片喝彩。

歐洲和北美這類酒店設(shè)計作品的基本特征是將獨特的現(xiàn)代設(shè)計、時尚設(shè)計直接植入古老的酒店建筑之中，而其中入侵的“不速之客”往往都是以新潮的家具、燈飾、潔具、五金、地毯、窗簾和軟裝飾品為主角；亞洲的設(shè)計則更加追求現(xiàn)代簡約設(shè)計語匯的表達，有的設(shè)計師還會把室內(nèi)色調(diào)和燈光環(huán)境重新演繹完全顛覆，下手更狠更徹底，從而一下博得眼球。

整體觀察，基于經(jīng)營的實質(zhì)需求，這幾年全球主要城市精品酒店的基本設(shè)計套路至今并無大的變化，好像整個酒店市場十分享受當(dāng)前的業(yè)態(tài)結(jié)構(gòu)，沒有多少急于突破的訴求。 所以，像紐約的中央公園1號酒店和布魯克林大橋酒店這樣的環(huán)保再生酒店的探索就顯得更加難能可貴。

對酒店室內(nèi)設(shè)計師來說，嘗試幾種設(shè)計手法或許不錯，但應(yīng)因地制宜，擇機而為，巧妙取舍：

比如靠色調(diào)關(guān)系、明暗關(guān)系和燈光效果作戲；比如靠公共區(qū)某個局部醒目位置的獨特造型吸引眼球；比如靠某個辨識度很高的文化元素或標(biāo)識說事； 比如靠精雕細琢某些表演位置贏得贊賞；比如靠優(yōu)質(zhì)家具、燈飾和裝飾品拼擺場效果；比如靠餐廳酒吧和SPA特立獨行做出有噱頭的舞臺；比如靠客房中的些許設(shè)計創(chuàng)意增加入室驚喜感......等等。 其實，從設(shè)計本身來說，能做好這些設(shè)計內(nèi)容的正確搭配和聰明取舍就已經(jīng)很成功了。

情有獨鐘A Soft Spot

對有靈性有抱負的設(shè)計師來說，這輩子掌握幾套自己獨創(chuàng)的風(fēng)格，積少成多熟能生巧，順理成章漸入佳境，建立自己的系統(tǒng)，成功必將不可逆轉(zhuǎn)。就像齊白石大師筆下的白菜和對蝦，李苦禪大師筆下的蒼松和雄鷹，李可染大師筆下的高山流水，一旦到達境界則幾十年不變，越畫越精，出神入化，瀟灑自如仿若天人合一，何其美哉！ 在精品酒店設(shè)計方面，當(dāng)今世界各地優(yōu)秀設(shè)計師尤其做的得心應(yīng)手。

二十世紀(jì)到二十一世紀(jì)的100余年間，地球人類的生存方式歷經(jīng)政治、宗教、氣候、環(huán)境和戰(zhàn)爭的磨礪與洗禮，自我制造對立和紛爭，傳播斗爭與苦難，同時又不計后果地透支著后代賴以生存的自然資源，水、土地、糧食和空氣的純凈基因也正在被當(dāng)代人類蠶食和破壞。

人們獲得自由和快樂的重要方式還有什么呢？可能，早已不僅是吃和?。豢赡?，正是某種走向遠方的旅行，是和親人同行的旅行。

人有時需要變換自己的生存坐標(biāo)，哪怕只有一個短短的階段，就是為了換得更好更美更自由的體驗，換得一個遠離自家的美好去處享受假期，享受團聚，享受自我的天地。 旅行落腳之處的酒店是我們每個人期待的溫馨暖巢，無論在城市里還是在大海邊，無論是豪華酒店還是度假村落。

有些人，正對精品小店情有獨鐘；有些人，正愛上精品酒店設(shè)計。

Wang’s Hotel Talk

A Soft Spot for Boutique Hotel

Origin

Before the twentieth century small hotels and small apartments were very different from luxury hotels， the formers only needed to meet the basic requirements of accommodation. The owner saw the hotel guests as his own family. The relationship between the two parties was equal， provision of service was not a must， and nobody complained out of habit. The feeling between owner and guests was natural and intimate. So far in some of the more remote European cities and towns， such small hotels still go their own leisurely ways.

Americans， who want to make a sound in everything they do， do not follow this rule. One hundred years ago， the Hilton family's Mr. Conrad N. Hilton （1887-1979） and Marriott's old Mr. John Willard Marriott （1900-1985） ， both United States' immigrants of the last century， established the hotel industry philosophy of management， service and hospitality， and thus created a hotel management service standard system that benefits the next generation.

Starting from renovating their own dilapidated buildings into small restaurants and small beer house， the two extraordinary men gradually led their hometown people toward the United States， and then to the world. Both the pace of development of its hotel brand chain and the quality of hotel boast of amazing stability. Since then， the hotel gradually become an industry， and then the hotel industry gradually become capitalized.

Nowadays， investors in big hotels and small hotels are all planning， designing， calculating and building meticulously， in order to assemble the hotel that is both good-looking and money-making and relies on sound services to guarantee the business. At the same time， all hotels make money by perfect service. This concept， which had gained greater popularity for nearly 70 years after the end of World War II， brought prosperity and development to the hotel industry worldwide. Facts have proved that these industry veterans truly deserved outstanding credit.

Now， for 50 global metropolises and 50 scenic spots around the world， those great hotels and resorts in large or small sizes， have firmly embraced the concepts of \"design\"，\"service\" and \"hospitality\". In the beginning of the hotel construction， seasoned hotel design architects and interior designers will be invited to plan together， taking precautions in mind. At the hotel opening， the hotel has already become fully equipped with an integral system of standards and a well-trained team of employees. Such powerful body are of course ready to make profits several times its own cost.

The boutique hotel came into being in the rising market demand， although the scale is small， the bloodline of its select features is directly inherited from the classic hotels. Those doing well， will not make less money than the traditional ones.

Although the historical heritage is profound in several famous cities in Europe and the United States， it is impossible to avoid the invasion of modern culture that is infiltrating countless large and small social cells， due to the development of the internationalized city concept and the Internet， and hotel industry is no exception. In terms of business concepts， it seems to be the consensus of all hotels to allow the guests to be more demanding in having dignity， enjoyment， convenience， laziness， attitudinized attitudes and service-dependency. Only in this way， the guests will be more loyal.

To this end， both luxury and boutique hotels， hotel owners， operators and designers have formed a perfect alliance.

Design Concept

In the modern-style boutique hotel design， to win with less is the core value. \"Be new\" has almost become the only way to achieve this value， including new technology specifically developed for hotels， new concepts， new models and new aesthetic appreciation made specifically for small and medium sized hotels.

\"Be new\" will lead to a series of chain reactions， showing the evolution of the modern hotel industry. Small new hotels in Europe are at the forefront of the line， with France and Italy as the majority； new boutique hotels in Asia are also rapidly gaining ground in Southeast Asian countries； in China， urban boutique hotels in recent years are rare， but outside urban city， many boutique-style suburban resort hotels and homestay have surfaced.

There is no doubt that boutique hotels are born by conditions. The location， size， construction and space are mostly based on original conditions， only service functions， brand image， indoor and outdoor design can be made different.

Among them， the role of interior designers is extremely important， its maneuvering space is also large.

Since the end of last century， the renovations of small hotels in Los Angeles in the United States have inspired many designers all over the world. Since then， France， Britain， Italy， Spain， including the United States， have witnessed many wonderful small hotel works by interior designers. Appearances of boutique hotels in several major cities in Asia were also made and had won the applause in the industry.

The basic feature of this kind of hotel design work in Europe and North America is to implant the unique modern and fashion design directly into the ancient hotel buildings. These invading \"uninvited guests\" are always trendy furniture， lighting， sanitary ware and hardware， carpet， curtains and soft decorations； Asian design emphasizes more on the modern minimalist design expression， and some designers will completely subvert the indoor colors and lighting environment， for the re-interpretation to be completely subversive， ruthless and thorough， and thus more stunning to the eyes.

Overall observation， based on the actual needs of the business， shows that the basic design routines of the world's major city's boutiques hotels have not changed much so far in the past few years. It seems that the entire hotel market enjoys the current structure and there is not much demand for breakthrough. So， hotels such as New York's Central Park 1 Hotel and Brooklyn Bridge Hotel that explore environmental regeneration are certainly rare finds.

For hotel interior designers， it might be good to try several design techniques， but they can not be used together， according to local conditions. It's optimal to make clever choices：

These techniques include many possibilities， such as producing effects by the relationship between tone， light and dark relations and lighting effects； attracting attention in public areas by an eye-catching prominent cultural elements or local symbol with a high degree of recognition； crafting some unique show locations； collage effect made by furniture， lighting and accessories； smart amusement provided by the restaurant bar and SPA； a few room designs to increase a sense of surprise. .....and many more. In fact， from the design itself， it will be very successful to do a good job with the right mix of these design elements and smart choices.

A Soft Spot

For aspirational designers， if they master several sets of their own original style and get better in establishing their own system， the success will certainly be irreversible. Like the cabbage and shrimp painted by Master Qi Baishi， the pines and eagles painted by Master Li Kuchan and the mountains and rivers painted by Master Li Keran， once they reach the peak of artistic realm， they remain unchanged for decades. The more they paint， the more refined and superb they become. How beautiful！

In the design of boutique hotels， outstanding designers from all over the world are especially good with their trades.

Through more than 100 years from the 20th century to the 21st century， the mankind's way of existence on earth has been tempered and baptized by the political， religious and climatic environments and wars， creating antagonism and disputes among themselves， spreading struggle and suffering while at the same time overdrafting from our offspring recklessly and endangering the purity of natural resources， such as water， land， food and air.

What are the important ways for people to be free and happy？ Possibly， it's more than food and shelter； it may be some kind of distant travels.

Sometimes people need to change their own living coordinates， even if only for a short period， in exchange for a better and more beautiful and free experience， away from their own home to enjoy the holiday and themselves. The hotel of our destination is a cozy warm nest for us， whether it is in the city or by the sea， whether it is a luxury hotel or a resort.

Some people are fond of boutique hotels； some people are falling in love with boutique hotel design.