一個人一輩子只從事一項職業(yè)是件幸福的事,因為你會很專業(yè),而且走得很遠。我們在本期人物欄目采訪了馬拉喀什馬穆尼亞酒店總經(jīng)理皮埃爾·約赫姆先生,這位和藹的長者擁有著悠長而豐富多彩的酒店職業(yè)生涯。
1980年代,皮埃爾·約赫姆離開家鄉(xiāng)法國來到倫敦柏悅酒店擔任餐飲總監(jiān),開啟了四海為家的酒店人模式,隨后他去了曼谷麗晶酒店和香港港島香格里拉酒店。接下來,他在OneOnly旗下的毛里求斯Saint Geran酒店擔任駐店經(jīng)理。兩年后,他成為北京王府半島酒店總經(jīng)理,這一年是1994年。1998年,他前往印度新德里歐貝羅伊酒店。2000年,他在紐約皮埃爾酒店。2002年,他回到印度新德里帝國酒店,并在接下來的七年確保了酒店的市場領先地位。2008年,他成為萊佛士酒店集團新加坡總經(jīng)理和亞太地區(qū)副總裁。
正是看重了皮埃爾·約赫姆先生無以倫比的國際酒店資歷,馬拉喀什馬穆尼亞酒店于2013年9月聘請他擔任總經(jīng)理。于是,他在北非摩洛哥開啟了又一段嶄新的酒店人生。
It's truly a blessed thing to engage only in one occupation for a life time, since you will become a professional and you will go far. This time we have interviewed Mr. Pierre Jochem, the General Manager of La Mamounia, Marrakesh, who have a wonderfully long career in hospitality all around the world.
Mr. Pierre Jochem began his career as a FB Director in London, moved to Bangkok and then on to Hong Kong. After a few years as FB Director, he became the Resident Manager of the Saint Gerant in Mauritius and just two years later he was appointed Hotel Manager of Peninsula in Beijing. Following his career in Beijing he then went on to head up Oberoi hotel in New Delhi, then brought his experience to the US as Hotel Manager of The Pierre, New York before returning to New Delhi to lead the reopening of The Imperial where he ensured the positioning of the hotel as a market leader for a successful seven years. His leadership, great personal and professional qualities then led him to Raffles and the next five years saw Pierre as General Manager of Raffles Singapore and Vice-President of Raffles Operations Asia Pacific.
His unparalleled experience in the luxury hotel industry has positioned him as a leader of excellence. It is for this reason that La Mamounia is honored to have Pierre Jochem as the head of one of the biggest luxury hotels of the world today.
酒店精品:2013年9月,您接任馬穆尼亞酒店的總經(jīng)理。作為亞洲酒店業(yè)的資深人士,是什么原因讓您做出這樣的職業(yè)選擇?
皮埃爾·約赫姆:我在亞洲擁有20年的從業(yè)經(jīng)驗,選擇來到摩洛哥是因為我想體驗另外一種文化和生活方式。之前我作為游客到過摩洛哥,知道這是個美麗的國家。
酒店精品:請談一下北非和亞洲的酒店業(yè)在文化上的差異和相似之處。
皮埃爾·約赫姆:相似之處在于兩者都有著古老的文化,需要尊重當?shù)氐膫鹘y(tǒng)和規(guī)矩。亞洲的奢華酒店業(yè)比北非更有經(jīng)驗,而在摩洛哥,在馬穆尼亞酒店,在優(yōu)質服務的基礎之上,客人希望得到熱情的款待,這是摩洛哥奢華酒店業(yè)服務的一個特點。
酒店精品:作為馬拉喀什的標志性酒店,馬穆尼亞酒店的魅力是什么?哪些因素成就了這家酒店的成功?
皮埃爾·約赫姆:馬穆尼亞酒店確實是這座城市的標志性酒店,開業(yè)至今已經(jīng)94年了(1923年開業(yè)),人們被酒店的歷史和曾經(jīng)發(fā)生的故事吸引,但讓馬穆尼亞酒店如此特別的原因是它的位置、裝飾、傳奇花園和美食…這是一家足以成為旅行目的地的酒店,我們的客人愿意在酒店里呆上三到四天而不想出門。
酒店精品:馬拉喀什的酒店業(yè)面臨著怎樣的挑戰(zhàn)和機遇?
皮埃爾·約赫姆:馬拉喀什奢華酒店業(yè)的競爭很激烈。眾多國際酒店品牌進駐馬拉喀什,這是我們必須要應對的。我認為最大的挑戰(zhàn)對全球酒店業(yè)而言是一致的:安全和穩(wěn)定。在當今全球化的局面下,距離馬拉喀什5000公里之外發(fā)生的事件都可能對這里造成影響,即便摩洛哥是北非最安全的國家。最大的機遇對我們而言是開拓新市場。不久前我們?nèi)ダ∶乐拮隽诵麄?,目前馬穆尼亞酒店是拉美游客去摩洛哥的首選酒店。我們的下一步工作是吸引更多的亞洲游客。
酒店精品:相信您會用豐富的國際化經(jīng)驗和視角幫助馬穆尼亞酒店。您希望實現(xiàn)的目標是什么?
皮埃爾·約赫姆:馬穆尼亞酒店一直置身于世界頂級酒店之列。我從加入以來便努力實現(xiàn)的主要目標是實現(xiàn)優(yōu)質、奢華和現(xiàn)代化三者的平衡。酒店需要保持它的底蘊,同時也要緊跟時代。我們目前在餐飲、水療等項目上正在嘗試一些新的概念,我的想法是希望每位追求品質的客人都能在馬穆尼亞酒店找到快樂。
酒店精品:在職業(yè)歷程中有哪些故事可以分享嗎?
皮埃爾·約赫姆:在我工作過的每家酒店我都有很多故事可講,不過最重要的故事是,不管在哪里工作我的中心思想都是改進,努力工作且不留漏洞,來實現(xiàn)奢華品質。
酒店精品:請給《酒店精品》雜志的中國讀者說幾句話。
皮埃爾·約赫姆:摩洛哥、馬拉喀什和馬穆尼亞酒店能夠為您帶來不一樣的文化體驗,不一樣的生活方式,不一樣的美食,以及更多…這里是一個不一樣的世界,距離中國僅有數(shù)個小時的飛行旅程。
Hotel Elite : On Sep. 1st, 2013, you took the role as General Manager of Hotel La Mamounia. Could you share with us why you made this choice as an Asian top hotels expert?
Pierre Jochem : I have chosen Morocco as I had a twenty years' experience in Asia and wanted to discover another culture and another way of life. I knew Morocco before as a tourist and I knew it was a nice country.
Hotel Elite : Are there any cultural differences and similarities between North Africa and Asian hospitality which are impressive to you?
Pierre Jochem : The similarities could be in the fact that they are both ancestral cultures with codes and traditions to respect. In terms of hospitality, I think that Asia has more experience in luxury hospitality than North Africa. Here in Morocco and at La Mamounia people expect the excellence of service but with a certain warmness, which I think is the particularity of Moroccan luxury service.
Hotel Elite : Hotel La Mamounia is the iconic hotel of Marrakech. In your understanding, what is the main charm of La Mamounia? What factors contribute to its success?
Pierre Jochem : La Mamounia is indeed an iconic hotel. It is a Grande Dame of 94 years old. Its history and what happened in its walls is still an attraction for our guests. But what makes La Mamounia so special is its location, its decor, its legendary gardens, its gastronomy... It is a destination hotel where our guests could spend three or four days without stepping outside.
Hotel Elite : In your opinion, what are the major challenges and opportunities that hotels in Marrakech are facing currently?
Pierre Jochem : Competition in the luxury hospitality in Marrakech is rude. Lot of international hotel chains settled in Marrakech and we have to deal with it. I think the major challenge is common to all the hotels in the world: security and stability. Today with globalization, we could be impacted by any event happening even 5000 kilometers from Marrakech. Even if Morocco is still the most stable country in the region… The biggest opportunity for us is to approach other markets. We were in Latin America few weeks ago and we are the number one hotel for them in Morocco. Our next challenge is to attract more guests from Asia.
Hotel Elite : We believe you will use your vast international experiences and perspectives to help Hotel La Mamounia. What is the goal that you would like to achieve for Hotel La Mamounia?
Pierre Jochem : La Mamounia has always been one of the top hotels in the World. My main objective and I am working on it very hard since I arrived is to maintain the balance between excellence, luxury and modernity. The hotel has to keep its soul but it also has to live with its time. We are implementing new concepts in terms of gastronomy, Spa, etc… My idea is that everyone who wants quality and excellence can find its happiness at La Mamounia.
Hotel Elite : Your experiences of so many years in top hotels all around the world is respectable, could you share with us one or two special stories in your career path?
Pierre Jochem : In every single hotel I have worked I have so many stories to tell. But the most important story is wherever I went improvement was my leitmotiv. Working hard and leaving nothing to chance to ensure this is luxury!
Hotel Elite : Please say some words to the readers of Hotel Elite magazine in China.
Pierre Jochem : Morocco, Marrakech and La Mamounia have a lot to offer to Chinese guests, a different culture, a different way of life and a different gastronomy… another world just at some hours from China.