TAJ AND SHANGRI-LA FORM INDUSTRY-FIRST ALLIANCE

總部設(shè)在香港的香格里拉酒店集團(tuán)和總部位于孟買的TAJ酒店集團(tuán)于2016年11月30日宣布正式結(jié)為戰(zhàn)略聯(lián)盟。雙方的聯(lián)盟將于2017年3月以“盛情備至”為主題正式推出，這一計(jì)劃將整合Taj InnerCircle和香格里拉貴賓金環(huán)會兩大?？酮?jiǎng)勵(lì)系統(tǒng)，為會員們提供對等互惠和無縫銜接的尊崇禮遇。

香格里拉酒店集團(tuán)代理總裁錢滿都與TAJ酒店集團(tuán)董事總經(jīng)理兼首席執(zhí)行官Rakesh Sarna先生表示，此次兩大亞洲領(lǐng)先的酒店集團(tuán)合作，將兩個(gè)標(biāo)志性的亞洲酒店品牌結(jié)為一體，不僅將擴(kuò)大兩個(gè)酒店品牌的地域布局，更為賓客在亞洲乃至全世界帶來更加獨(dú)特的入住體驗(yàn)。至此，兩大酒店集團(tuán)在全球的布局規(guī)模將覆蓋200家酒店，遍布27個(gè)國家及131個(gè)旅游目的地。

Two of Asia's most iconic luxury hotel groups， Hong Kong-based Shangri-La Hotels and Resorts and Mumbai-based Taj Hotels Resorts and Palaces， announced that they have formed a ground-breaking strategic alliance in October 30th， 2016. The alliance will officially launch in March 2017 with the introduction of the \"Warmer Welcomes\" program， which integrates Taj InnerCircle and Shangri-La's Golden Circle guest loyalty program and will provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance.

Shangri-La Acting President Madhu Rao and Rakesh Sarna， MD and CEO Taj Hotels Resorts and Palaces said：\" Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. Not only broaden their reach， but also offer more unique experiences to guests across Asia and the world. Thus far， two iconic Asian hotel companies join forces to broaden their reach and scale across 200 hotels， 27 countries and 131 destinations\".