Accor Hotels keeps spreading its wings with Banyan Tree deal
12月8日,新加坡悅榕集團宣布與雅高酒店集團達成戰(zhàn)略合作協(xié)議,至此,雅高集團將以2400萬新元的價格(約1690萬美元)收購悅榕集團5%的股權,以強制性可轉換債券的形式支付,此外,雅高還擁有收購額外5%股權的選擇權。
交易完成后,悅榕集團將接入雅高全球預定和銷售網(wǎng),以及雅高的會員忠誠計劃樂雅匯。
雅高酒店集團董事長兼首席執(zhí)行官塞巴斯蒂安·巴贊表示,此次合作是雅高集團與標志性品牌互補的良機,并認為此舉有望加強雅高在奢華酒店市場的領導地位。他堅信:“我們的投資將為我們的股東創(chuàng)造更大的利益?!?/p>
Banyan Tree Holdings on December 8th announced that Accor Hotels has taken a 5% stake in the company with an initial investment of S$24 million (US$16.9 million) to collaborate long-term on the development of Banyan Tree-branded hotels around the world. This investment will be made through a mandatory convertible debenture with Accor Hotels having an option to purchase an additional approximately 5% stake.
Banyan Tree will also have access to Accor Hotels' global reservations and sales network, as well as its loyalty program Le Club Accor Hotels.
Sebastien Bazin, CEO and chairman of Accor Hotels, said: \"Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space. We are confident that our investment will create incremental value for our shareholders.\"