依波路：浪漫160年

EARNEST BOREL 160 YEARS OF LOVE AND ROMANCE

The 160th Anniversary Jules Borel Automatic Collection (Limited Edition)

“160th ANNIVERSARY”printed on the surface and engraved on the back表面和表底特有“160th Anniversary”紀(jì)念字樣

The etched pattern of Ernest Borel factory in Switzerland on the seethrough back透視底蓋蝕刻依波路瑞士制表廠房圖案

N: Nihao

E: Earnest Borel

Su Da, CEO of Earnest Borel in Asia Pacific District蘇大，依波路亞太區(qū)行政總監(jiān)

N: How will Ernest Borel celebrate its 160th anniversary?

E: For 160 years, due to the mechanical aesthetics with focus on romance and precision, Ernest Borel has been honoured as the “Model of Swiss Couple Watches.” To celebrate and remember this glittering moment, Ernest Borel has launched the 160th Anniversary Jules Borel Automatic Collection series, which fully embodies our watchmaking achievements and the brand’s core value - “Romantic Moments Last a Lifetime”. Jules Borel Automatic Collection conveys a sincere admiration for the brand’s excellent watchmaking craftsmanship as their precision is the same as those Swiss watchmaking experts, responding at the same time with a tacit understanding without the need for traveling all over the world.

N: How would you describe your average consumer?

E: The price range of Earnest Borel watches vary widely, so we have all different age groups as customers. However, we have noticed that our average consumers are tending to be younger.

N：依波路如何紀(jì)念創(chuàng)始160周年？

E : 160年以來，依波路表憑借浪漫與精密并舉的機(jī)械美學(xué)，在業(yè)界獲得了“瑞士情侶表典范”的美譽(yù)。為了紀(jì)念這榮耀的時(shí)刻，依波路推出了“160周年祖爾斯自動(dòng)系列”紀(jì)念腕表，展現(xiàn)了依波路的制表成就和“浪漫時(shí)刻·因愛永恒”的品牌精髓。依波路祖爾斯自動(dòng)系列18K玫瑰金腕表的出現(xiàn)是一個(gè)虔誠的獻(xiàn)禮，不僅旨在紀(jì)念依波路品牌創(chuàng)始人Jules Borel先生，還致意了老一輩鐘表業(yè)者對時(shí)代文明的推動(dòng)和貢獻(xiàn)。

N：依波路在過去一年里的主要消費(fèi)群體是什么？

E: 依波路的價(jià)位跨度比較大，因此我們各個(gè)年齡層的消費(fèi)者都有。然而，近幾年我們確實(shí)看到了年輕化的趨勢。