Under the background of information age， the connotation and forms of China's convention and exhibition design， great changes have taken place， presents many new characteristics， which tend to design

Integrity， themed;The infiltration and blending of the new technology diversification.These new forms can let the audience enjoy a time variable space theme， the dynamic and static， true

And looking for the people in the virtual space and emotional space dialogue of the language.

A， design more integrity， the main topic

To some extent， the contemporary exhibition design is like scene \"drama\" feast， exhibits the actor can be compared to the drama;

Display of entity space drama stage background;

Exhibits its artistic charm and characteristics of drama's role;

China's convention and exhibition design must be unified under the overall concept， not only in the specific form of visual language expression to integrate， more important is how to make these form languages and display the connotation， the theme of the audience's emotions.

1. The shape clues to strengthen the theme， \"character\" （exhibits or corporate image artistic appeal）.

Here said the \"character\" refers to items or image conveys values， represented by the way of life of deep sense of the artistic charm， this is one of the prominent features of exhibition space design.

2. Pay attention to the interactive experience， the audience to participate in the theme of the exhibition space.

Contemporary presentation of gameplay， participation， is one of the performance show dramatic characteristics.

3. Effectively interprets the theme to promote enterprise's brand image.

China's commercial exhibition design development a long way to go， must learn from the world's most advanced design concept， is good at digging traditional culture （or culture） at the same time， the exhibition theme， local characteristics， modern science and technology， the organic combination of contemporary social consciousness， to further improve enterprise brand image.

4. The new media art development is conducive to the performance of the theme.

Compared with traditional art media， it is a collection of virtual technology， digital imaging， photoelectric integrated comprehensive media application.

\"The new art forms further integration of art and technology， can make the audience in the visual， auditory， mental and physical all-round enjoyment and satisfaction.\"

These new media art in world expo first commercial exhibition and quickly spread to the world stage， it will greatly change the traditional display form， make the contemporary art exhibition reveals the charm of science and technology.

5. Emotional appeal make the theme more appealing.

Contemporary exhibition attaches great importance to people in a specific environment， the exhibits， the intuitive feeling and psychological needs of things.

The inspiration of space to show emotion can inspire and lenovo， can greatly improve the theme of information transfer and appeal.

Second， the infiltration and blending of the new technology diversification

1. Under the infiltration and fusion characteristics of diverse form the integration of static and dynamic.

The forefront of the new material， lighting control technology， high-end multimedia equipment widely used in exhibition design， display lights （light environment） design become one of the most important link in the design of exhibition， dynamic display provides technical support for exhibition design.

Exhibition of photosynthetic efficiency design can learn from the stage lighting design.

（2） the computer virtual reality technology， digital imaging technology， the application of laser holographic technology， let the audience can feel the scene in the unreal and real scene of switching and spatial restructuring.

， using the human visual illusion effect more three-dimensional space to make the space image， in the exhibition space in the audience can extrapolate， as if across a tunnel of time and space.

\"With the development of network technology， the audience can also browse through the online exhibition hall and its information automatically generated at the instant of the audience the click of a mouse. Network popularization and development of online exhibition， much attention has been paid to the design of virtual exhibition also show will be the future development of a new direction.

Three， endnotes

The arrival of information age， is bound to make China's convention and exhibition design connotation and form of earth-shaking changes， presents many new characteristics： namely tend to be more integrity， themed design;

Blend and penetration of new technology means let the audience in limited real space enjoyed a time variable space theme， in a static and dynamic， the combination of real and virtual space， to find the person space and emotional language dialogue.

But no matter what kind of design form， show the information transfer is the only sign for a successful exhibition design， this message is to exhibit the characteristics and the integrated communication of emotion.