Current would is in a period in which huge changes and adjustments happen. The position and function of culture in the comprehensive national strength competition highlights more than ever. To maintain national cultural security becomes more important， and the requirement to enhance the national soft power and international influence of Chinese culture become more urgent. We must be conscious to the distance between Chinese culture and that of the western powers， therefore， we will have to find the most beautiful Chinese culture that can be highly recognized by the world， can influence the world the most， and can improve the international competitiveness of Chinese culture the most-- The Long March. To effectively promote the international spread of The Long March culture， will play a huge promoting role in improving the international competitiveness of Chinese culture.

Chinese soft strength is out of proportion to Chinese economic strength and international status. In the world cultural market， the United States takes the share of 43%， the European Union 34%， and the Asia-pacific region 19%; In the share of Asia-pacific region， Japan takes 10%， South Korea 5%， China and other Asia Pacific countries together take only 4%.The cultural and value expansion of the United States and other western powers are spreading all over the world rapidly and strongly， while the socialist culture is in a bad situation and even to be submerged. To push forward the international spread of The Long March culture is to make this characteristic socialist culture stand on the "world stage to influence the world. Thereby， to break the pattern of global culture which is controlled by western powers， and to promote the development of global cultural diversity.