霍艾琳

【Abstract】This paper points out the situation of the development of college student tourism market at current stage.To help the readers better understand about operation and mechanism of the college student tourism market and industry.

【Keywords】Tourism market； college student tourism； BHI； BISU

1.Introduction

With the continuous development of tourism market in China，college student tourism market，as a segment of the whole tourism market，has been widely concerned.In this market segment，the issues about mutual development of industries and consumers，as well as solving new problems in the process of development have become one of the focusing points among public and university students.According to the following analysis，the author tries to tease out some suggestions and solutions.

2.Current situation

2.1 The strong motives of student tourist

（1）Physically relax and mentally rejoice.Because the college students spend most time on attending classes and doing homework，there are a lot of pressures on their daily study and life.Therefore，the majority of students are willing to go out for travelling，look for fun，and enjoy relaxation.

（2）Expand horizons.Nowadays，the aspiration of the college students to knowledge is not limited to the textbook.At the same time，they draw their attention to the society and outside world.

（3）Exercises.The college students are vigorous and energetic，but they are busy with study and lack of exercises.So many college students try to make use of holiday to climb mountains，skiing and engage in other sports.

（4）Campaigns.College students expect to exchange ideas and feelings to each other.Finally they extend to build a friendship or relationship.

2.2 China has rich and splendid tourism resources

China has vast natural tourism resources.There are many mountain ranges，rives，hot springs，waterfalls，rare birds，beasts and plants，which constitute the splendid scenes of nature.The rich tourism resources are the basis of college student tourism market.

2.3 The student has spare time and with affordability

Universities usually give long vacations and short holidays to students.Also，income sources of many students come from their parents.

3.Factor Analysis

3.1 Tourism demand of college student

The college students are vigorous and energetic.Travelling becomes their important way to expand social circle and widen eye sight.

3.2 Tourism features of college student

（1）Due to their economic capacity，students do not cost more to experiencing luxurious trip but they are frugal to the accommodation.

（2）There are 170 days of vacations and holidays，so they have a lot of time to travel.

（3）College students have curiosity and thirst for knowledge.They pay attention to the experience of journey，which bring them the good sense of happiness and self-satisfaction.So the requirements for tour guide are much more than others.

（4）Travel agencies should make a good arrangement for students，including suitable travel route and interesting scenic spots

4.The issues and questions

（1）Holiday and vacation of college student are relatively integrated.

（2）The students come from various background which lead to obvious differences between urban and rural area.

（3）College student has a lower grade consumption capacity in tourism market.

（4）The college students usually face higher potential risk and pressure in the tourism market than others.

5.The solutions and suggestions

5.1 The exploiting of the market

（1）Targeting the demands of college student tourism market

（2）Promote large sale with low price for college student

（3）Integrity as basic principle for whole industry

（4）Concentration on differential marketing and sales promotion

5.2 Creative well design and developing tourism product and service

（1）Focus on natural scenery and cultural spots

（2）Build and restructure the infrastructure of youth tourism industry

（3）Enhance the flexibility of the travel product portfolio

6.Conclusions

As a glance of college student tourism market，this paper briefly analyzes and discusses the general situation of college student tourism and industry，its issues and come up with proper solutions，which may give readers a clear outline and basic concept of the college student tourism market.

References：

[1]Feng Mao-E.Research on Development practical study of Chinas Youth Tourism Market[J].2009（16）.235-236.