卡爾森瑞德(Carlson Rezidor)在中國(guó)的一線城市推出兩個(gè)全新品牌,分別是奢華酒店品牌Quorvus Collection,及面向新一代旅行者的高檔精選生活方式品牌Radisson Red。
Quorvus Collection是由業(yè)界專家悉心甄選的奢華酒店集,靈感源自當(dāng)代全球旅行者的生活方式和情感訴求。目前旗下酒店包括G V愛丁堡皇家麥爾大道酒店、科威特交響樂風(fēng)格酒店和即將開業(yè)的倫敦梅費(fèi)爾酒店。
Radisson Red是一種獨(dú)具創(chuàng)新的酒店理念,靈感源自科技、設(shè)計(jì)、藝術(shù)、音樂和時(shí)尚,意在為賓客打造獨(dú)特的互動(dòng)及個(gè)性化入住體驗(yàn)。卡爾森瑞德酒店集團(tuán)通過推出Radisson Red品牌,意在吸引年齡在25至34歲的中國(guó)年輕一代旅行者。集團(tuán)已于2014年底簽約該品牌的第一家酒店—沈陽(yáng)渾南新區(qū)Radisson Red酒店,該酒店預(yù)計(jì)將于2016年開業(yè)。
Carlson Rezidor plans to introduce two new brands, Quorvus Collection, a curated set of luxury hotels and Radisson Red, an upscale lifestyle select brand that appeals to the millennial minded traveler.
Quorvus Collection is an expertly curated selection of luxury hotels inspired by the lifestyle and sensibilities of contemporary global travelers. Current members of the Quorvus Collection include: GV Royal Mile Hotel Edinburgh, The Symphony Style Hotel Kuwait and soon to be added, The May Fair in London.
Radisson Red is an innovative hotel concept that is inspired by technology, design, art, music and fashion. Radisson Red provides guests a uniquely engaging and personalized stay experience. With Radisson Red, the group is well positioned to capture Chinese millennial travelers aged 25-34. Carlson Rezidor signed the first hotel for the brand in late 2014 –Radisson Red Shenyang Hunnan, which is scheduled to open in 2016.