互生的品牌和酒店

常說獨(dú)木不成林，在群雄崛起的酒店市場，尤為如此。即便每間酒店自身如何光彩照人，也需借助品牌的震懾力，坐穩(wěn)江山。只要品牌名聲在外，便可為酒店加分不少。如紐約新開張的West 53街巴卡拉水晶酒店，將巴卡拉（Baccarat）這著名水晶奢侈品牌嵌入，首先讓人浮想聯(lián)翩，其次便萌發(fā)一睹真容的念想。再輔以黃金地段、名設(shè)計(jì)師助陣，酒店果真便如水晶一般，晃煞人眼。

再比如，印度泰姬（Taj Hotels， Resorts Palaces）品牌一眾宮殿酒店都是印度赫赫有名的皇家建筑。雖則各自辨識度極高——泰姬瑪哈宮殿酒店名震遠(yuǎn)東，泰姬湖宮殿酒店宛若水中白蓮，烏麥巴旺宮殿酒店看似黃砂漫漫，拉邦宮不乏華麗套房，但若非依附泰姬酒店文化，則斷不能有效發(fā)揚(yáng)傳播這古文明發(fā)祥地濃濃的王室建筑風(fēng)情，并且無以將印度特有的服務(wù)精神推向極致。群策群力，將各方優(yōu)勢集合，會(huì)將品牌烘托得越發(fā)炫目，而酒店自身又借助品牌影響力，花開不敗。

同樣，印度歐貝羅伊酒店集團(tuán)（Oberoi Hotels Resorts）在知名景觀旁大開酒店的定位令酒店永葆活力。阿格拉歐貝羅伊阿瑪維拉斯酒店與泰姬陵相距僅600米的距離，成為酒店的制勝法寶。同樣，烏代浦爾歐貝羅伊烏代維拉斯酒店與城市宮殿（City Palace）毗鄰而居，在皮丘拉湖畔吸引著一批批遠(yuǎn)方的旅者。

凱悅（Hyatt）品牌向來注重追求卓越的酒店餐飲體驗(yàn)，到了印度也不例外。孟買君悅酒店和新德里凱悅酒店均在餐飲上做足功夫。前者的中國房子和后者的中國廚房，兩家中餐廳各有氣候，設(shè)計(jì)都踐行了凱悅酒店集團(tuán)的創(chuàng)新愿景，竭力打造中式風(fēng)格餐飲區(qū)及就餐氛圍，有異曲同工之妙。品牌再一次將二者凝聚在一起，編織出口舌之間的美味旅行。

好品牌誕生好酒店，好酒店助陣好品牌，一路同行，一路高歌。

Brands and Hotels Co-exist

It is often said that one tree does not make a forest， which is especially typical of the hospitality market where hotels rise like mushrooms. Though shining， the property itself relies on the brand for self-charisma. The reputable brand uplifts the hotel. For instance， the newly opened Baccarat Hotel Residences New York on West 53rd Street， embedded in the notable luxury crystal brand， entices those who hear the name， and then allures them into personally experiencing it. With the perfect location and influential designers atop the list， this newborn sparkles like crystal.

Also， a bunch of palace hotels in India bear the royal marks. Despite the fact that each one is highly distinguishable — The Taj Mahal Palace surprises the far East， The Taj Lake Palace Udaipur appears like a white lotus， The Umaid Bhawan Palace Jodhpur seems to be sandmade， The Rambagh Palace Jaipur boasts various suites — they resort to the Taj hospitality

culture for transmitting the rich royal culture on this land of ancient civilization， while showing the service spirit unique to India to a great extent. It is true that the advantages of individual hotels crown a brand， and the influence of the brand flowers individual hotels.

Similarly， famous landscapes allow the Oberoi Hotels Resorts to keep their hotels alive. The 600-meter distance from the Taj Mahal becomes a magic weapon of the Oberoi

Amarvilas， Agra. Likewise， the Oberoi Udaivilas， Udaipur， which is located near Lake Pichola and the City Palace， attracts visitors from afar.

Hyatt always pursues excellent dining experience. It is no exception in India. Grand Hyatt Mumbai and Hyatt Regency Delhi both put a lot of effort in food and beverages. The China House and The China Kitchen， each with distinctive features， embody Hyatt’s innovative

vision in design and manage to give life to the Chinese-style dining venues. The Hyatt brand once again combines the two hotels， offering a wonderful experience to tastes buds.

A good brand gives birth to good hotels； good hotels enhance the reputation of the good brand. They are bound together on the road to the future.