“有志不在年高”這句話用在Lily Warren三姐妹身上再合適不過了。要知道,Lily這位“Sweet Bee Sisters”公司的“CEO”在決定和兩個(gè)小妹妹Chloe和Sophie一起創(chuàng)業(yè)時(shí),才八歲。那時(shí),她們的父母剛開始在位于美國科羅拉多州利特爾頓的家里養(yǎng)蜂,看著被廢棄的蜂蠟,三姐妹總覺得可惜,想著可以做點(diǎn)兒什么。最終,經(jīng)過多次嘗試,她們利用蜂蠟做起了自己的生意。一起來聽聽三姐妹的自述吧。
在我們的父母開始養(yǎng)蜂后不久,我們于2009年踏上了創(chuàng)業(yè)之路。我們打算出售從自家后院的兩只蜂箱收獲的蜂蜜,對(duì)于這件事的前景,我們的父母感到特別興奮。我們發(fā)現(xiàn)兩只蜂箱的產(chǎn)蜜量只夠滿足我們家和少數(shù)鄰居對(duì)蜂蜜的需求,不過養(yǎng)蜂還有一個(gè)出人意料的有趣副產(chǎn)品:蜂蠟。我們是否能用蜂蠟做些什么,使它不至于被浪費(fèi)掉呢?隨著蜂蠟潤唇膏的流行,我們很快就開始研究起了各種配方。我們想要我們的產(chǎn)品采用天然配料,而且黏稠度要很高。我們做了很少的幾批,大家都很喜歡。父母認(rèn)為做潤唇膏生意對(duì)我們將會(huì)是個(gè)很好的學(xué)習(xí)過程。于是,我們從克雷格列表網(wǎng)上找到了更多的本地蜂蠟,又網(wǎng)購了一堆空的唇膏管,開始做起了潤唇膏生意,并且順利將其發(fā)展起來。
接下來就該對(duì)我們的生意做出規(guī)劃并開拓市場了。在父母的安排下,我們來到“年輕美國人大集”上銷售“甜蜜小蜜蜂”牌潤唇膏。我們得到了一個(gè)攤位,首次銷售非常成功。我們的生意就從那里火了起來。頭一年,我們只有薄荷味的潤唇膏。到第二年,我們又新添了香草、草莓和熱帶水果幾種香型。幾年來,我們一直不時(shí)在各個(gè)方面對(duì)業(yè)務(wù)進(jìn)行一些調(diào)整:擴(kuò)大我們的產(chǎn)品線,開發(fā)好聞的香型,提升我們的形象,并建立了擁有一大批忠實(shí)顧客的銷售網(wǎng)絡(luò)。
作為“甜蜜的蜜蜂姐妹”一起做生意真是好極了。我們?nèi)忝霉餐献鳎瑢W(xué)到了許多經(jīng)營知識(shí),也為賞識(shí)我們的顧客提供了令他們滿意的好產(chǎn)品。我們都迫不及待想要看到這份事業(yè)未來的發(fā)展。
We began our entrepreneurial journey in 2009, shortly after our parents started beekeeping. They were extremely excited with the prospect of us selling the honey we harvested from our two backyard hives1). We learned that two hives were only enough to supply our family and a handful of neighbors with honey, but there was a surprising and intriguing by-product: beeswax2). Was there something we could do with the beeswax so it wasn't wasted? With the popularity of beeswax lip balm3), we quickly started researching recipes. We wanted natural ingredients and a great consistency4). We made a few batches and people loved it. Our parents thought a lip balm business would be a wonderful learning experience. We found some more local beeswax on craigslist5), ordered a bunch of empty tubes online and were off and running.
It was time to begin designing and marketing our business. Our parents arranged for us to sell our Sweet Bee Lip Balm at the Young Americans Marketplace. We were given a booth and had a very good first sale. Our business just took off from there. The first year we only had Peppermint. The next year we added Vanilla, Strawberry and Tropical Fruit. Over the years we've made little changes here and there to our business: expanding our product line, developing great flavors, improving our image and building a large network of loyal customers!
Being in business as Sweet Bee Sisters is awesome. We are learning a ton about business, working together as sisters and providing great products to appreciative customers. We can't wait to see where this all leads.