The 11th national art award-winning scientific research achievements

Abstract：Cultural Creative Industries Cultural and Creative Industries， is a kind of economic globalization under the background of the creativity as the core of the emerging Industries， emphasis on a subject or Cultural factors depend on personal （team） through the industrialization of technology， Creative， and ways of industry development， marketing， intellectual property rights. With the high-speed development of creative cultural industry. As a cultural creative industry in the animation industries， it begins to rise rapidly across the country. Based on the creation of the animation white tiger legend as an example， analyzes how the ba-yu culture influences in the animation creation practice. Hope to be able to achieve this effect.

Key words： animation； Mining； Refining； Shape； Ba-yu culture； The national spirit.

1. the introduction

The period cultural development plan outline of the national \"11th five-year plan\" clearly put forward the main tasks of the national development of cultural creative industry. Animation industry is one of the representative of the cultural creative industry， experiencing the rapid rise in the country. At that time， appearing frequently in companies， schools， media； Animation is everywhere. The related works emerge in endlessly. Between the period of 2004-2008 a large number of animation creation has emerged . During this work with more but the lack of vitality. The most important reason is that the lack of national characteristics and cultural connotation. Rich ba-yu culture in the upper Yangtze river region has one of the the most distinct personality among the national culture. Based on the creation of \"the white tiger tales\" as an example in the excavation of ba-yu culture， refining and summarizes three aspects has carried on the practice exploration.

2. Mining

We put the ba-yu culture revealed expose or it is not easy to find things. Is to vigorously in the data mining old something of value. \"Through research， collect， sort out three kinds of means to explore ba-yu culture. This is the animation\" the white tiger tales \"the most important link， but tend to be the creator despise even ignore. This is also one of the important reasons why animation lack of cultural connotation.

2.1research.The purpose of the research is to gather information to obtain system objective research data， to prepare for decision-making， is about a lot of ba-yu culture in-depth analysis of survey data， the development of the comprehensive and objective analysis the current industry ba-yu culture capacity， ba-yu culture scale， the target audience and cultural demand characteristics， as well as the regional characteristic cultural animation production and marketing operation analysis， and based on the trajectory of industries and practical experience， making accurate analysis to the trend of the development of animation and prediction. Help us to understand all the newest development trend， grasp the creative cultural industry high-speed development opportunities， and prepare for proper refining， shaping decisions.

2.2to collect.The scattered trawling， collect， gathered together. Multimedia material specification material， graphics， text/image material audio clips， video footage， animation material， multimedia information compression and decompression， multimedia data compression of multimedia data file decompression， production self-extracting files.

3. Refining

Refining is a metaphor and language art of literary and artistic creation with weeds refinement process. Art is a distillation of life. Animation art creation should be the essence drawn out from the life， is the enrichment of life. And we will be refined into rivers， legend script， graphics， images， material refined into the picture. The ba-yu music sound refined into animation.

3.1legend refining.From the legend of the material is a good choice. Among them， the very important reason is： legend is all about the various events of life in oral way of prose narrative works； Is a popular word of the description of the creation and dissemination of historical figures and historical events， rivers， local customs or customs of the legendary story in prose.The spread of the story itself has a good foundation and profound cultural background.In many rivers， folklore， we selected the general \"shoots\" story. And after which formed our story script. The story in the film， white tiger is originated from ba-yu folk oral narrative literature. Script by rivers， historical events， rivers， historical figures and local） with all relevant stories， is the crystallization of the wisdom of rivers， the laboring people and the essence of the local folk culture.

3.2the structure design.Create distinctive animation， is the pursuit of personalized animation artists， is also diversified demands in the different levels of audience. The type and style of animation scene changes， by nationality， age， region， the influence of traditional culture and other aspects， from the United States early in gouache drawing to Europe's realistic style of animation scene expressive modern abstract painting style of animation scene， ba-yu folk art from the reference to use ink painting， paper cutting， print and other styles of design， the influence of different regional culture of animation scene design is particularly prominent.

4. To summarize

\"The white tiger\" honored to become a sponsored by the national ministry of culture and Chinese artists association to commemorate the 60th anniversary of the founding of the motherland as the 12th national arts exhibition won the prize of scientific research achievements. And let us know the results， as long as we are able to rivers， the unique national culture reasonable combined with animation， it will be able to create the excellent animation works with chongqing characteristics. I believe that as long as we can each pitchman will own perfect regional culture in the form of animation， China's 3000 years of culture will be in our animation creation road inexhaustible， inexhaustible repository. Our country's animation will be place in the world！

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