Abstract: Cultural Creative Industries Cultural and Creative Industries， is a kind of economic globalization under the background of the creativity as the core of the emerging Industries， emphasis on a subject or Cultural factors depend on personal (team) through the industrialization of technology， Creative， and ways of industry development， marketing， intellectual property rights. With the high-speed development of creative cultural industry. As a cultural creative industries in the animation industry began to rise rapidly across the country. Based on the creation of animation who sent flowers as an example， analyzes how the ba-yu culture in the animation creation practice. Hope to be able to achieve this effect.

Key words: animation; Mining; Refining; Shape; Ba-yu culture; The national spirit.

1.the introduction

Shanghai TV festival was founded in 1986 on December 10， is a Shanghai’s top legislature - the standing committee of the Shanghai municipal people’s congress of the festival emblem approval， China’s first international TV festival - Shanghai international friendly city television was born. In 16 countries in a week-long time， 18 cities of 23 television stations， production companies， and numerous television stations in China， nearly four hundred people attended the international television event. TV festival organizer， in the form of equal exchange program， to play in the national television 17 units (sets)， cultural feature films of 16， feature films， 25 rights， by the Shanghai TV station to broadcast his ratings range of one hundred million viewers on the， caused a shock in the Chinese television viewers. Award-winning film who sent flowers mainly tells the story of a kind and simple Zhou Fugui rural old man led the family to the town， with a shrewd and vigorous urban women as LaiFeng by enemy finally form an in-law story for clues， also delicious and spicy to paint a picture for the urban and rural community life wonderful picture. Through two families of two generations of love/hate and small home business suantiankula show， ShangXin， kind， optimistic， hard-working， plain chongqing people live comedy and spicy life.

2.mining

Mainly tells the story of a kind and simple Zhou Fugui rural old man led the family into the city， with a shrewd and vigorous urban women as LaiFeng by enemy finally form an in-law story for clues， also delicious and spicy to paint a picture for the urban and rural community life wonderful picture. Through two families of two generations of love/hate and small home business suantiankula show， ShangXin， kind， optimistic， hard-working， plain chongqing people live comedy and spicy life.

Since 2006， the company original animation annual output has been in the national front row， 2 d， 3 d animation works at home and abroad has won state administration of radio， film and television recommended excellent animation and professional competition awards. In August 2007， the company officially awarded state administration of radio， film and television animation company awarded the title of \"national animation industry base\". In June 2008， the official made chongqing television children's channel agent. So far， the company has nearly 300 people annual professional talent team， complete the original animation production more than 20， more than 14000 minutes， original animation annual production capacity of 5000 minutes， realize the output value of about $1， rapidly grow into the western region's largest film and television animation industry base. Accurate positioning and rapid growth has received the attention from all walks of life.

2.1 based on. The purpose of the research is to gather information to obtain system objective research data， to prepare for decision-making， is about a lot of ba-yu culture in-depth analysis of survey data， the development of the comprehensive and objective analysis the current industry ba-yu culture capacity， ba-yu culture scale， the target audience and cultural demand characteristics， as well as the regional characteristic cultural animation production and marketing operation analysis， and based on the trajectory of industries and practical experience， making accurate analysis to the trend of the development of animation and prediction. Help us to understand all the newest development trend， grasp the creative cultural industry high-speed development opportunities， and prepare for proper refining， shaping decisions.

2.2 the story. The scattered trawling， collect， gathered together. Multimedia material specification material， graphics， text/image material audio clips， video footage， animation material， multimedia information compression and decompression， multimedia data compression of multimedia data file decompression， production self-extracting files

3. Refining

Refining is a metaphor and language art of literary and artistic creation with weeds refinement process. Art is a distillation of life. Animation art creation should be the essence drawn out from the life， is the enrichment of life. And we will be refined into rivers， legend script， graphics， images， material refined into the picture. The ba-yu music sound refined into animation.

From the legend of the material is a good choice. Among them， the very important reason is: legend is all about the various events of life in oral way of prose narrative works; Is a popular word of the description of the creation and dissemination of historical figures and historical events， rivers， local customs or customs of the legendary story in prose. The spread of the story itself has a good foundation and profound cultural background.

\"Who sent flowers\" honored to become the Shanghai TV festival award-winning scientific research achievements. And let us know the results， as long as we can the characteristics of chongqing national culture reasonable combined with animation， it will be able to create the excellent animation works with chongqing characteristics.

referenceJinqiao：

[1] animation， music and sound effects [M]. Shanghai: Shanghai jiaotong university press， 2009:1.

[2] Fan Zhizhong， ma hua. The film and television animation writer learn [M]. Hangzhou: zhejiang university press， 2009:2.

[3] LuanWeiLi. Animation modelling and folk art [M]. Beijing: the communication university of China publishing house， 2007:10.

[4] Liu Luping. The xiangxi culture revelation [M]. Beijing: the writer

The 13th Shanghai TV festival award-winning scientific research achievements