David Greene

Renée Montagne： And now for our last word in business. And the word today is： showrooming.

David Greene： This is when you go look， look at an item in a store.

Renée： Yeah. You look around， check it out， and then go home and buy the item online.

David： And this practice is making a lot of retailers mad. At a specialty food store in Brisbane， Australia， theyre trying to do something about it. The store has put up a sign saying it will now charge a $5 fee for just looking.

Renée： The sign does not say how that $5 fee will be collected. I mean， so think about it， David. If you dont reach for your wallet to buy something where is the opportunity for the store to get your fee？

David： Good question.

Renée： OK. But the store does make it clear that paying customers need not fear. It says the fee will be returned at the cash register， if a purchase has been made. So， hey， maybe you can buy a $7 jar of jam and get that fee back.

David： Or a pack of gum. Just a pack of gum， or one gum ball.

Renée： Theyll owe you money if they cant figure out how to collect it from the customers.

瑞妮·蒙塔尼：現(xiàn)在到了我們商業(yè)新聞的最后點評。今天點評的字眼是：先逛店后網(wǎng)購。

大衛(wèi)·格林尼：就是你只是去看，去商店看實物如何。

瑞妮：對，你逛一下商店，看一下那件實物，然后回家再上網(wǎng)購買。

大衛(wèi)：而這樣的行為讓很多零售商頭疼。在澳大利亞布里斯班的一間賣特色食品的商店，他們嘗試采取行動。該商店張貼了一個告示，現(xiàn)在起對于“只看不買”的顧客要收取五澳元的費用。

瑞妮：這告示并沒有說這五澳元如何收取。我的意思是，大衛(wèi)，想想這件事。如果你不打算掏腰包買東西，這件商店怎么能有機會向你收費呢？

大衛(wèi)：問得好。

瑞妮：好吧。但商店方面表明打算購物的客人是不需要擔心的。告示說明，如果有購買行為，那么顧客是可以在收銀臺取回那五澳元的。所以，或許你可以買一罐七澳元的果醬，然后把那五澳元拿回來。

大衛(wèi)：或是一包口香糖。只買一包口香糖，或是一個泡泡糖。

瑞妮：如果他們沒能想明白如何從顧客那里收費，他們就只能把錢歸還給你。