A
Directions: For each blank in the following passage there are four words or phrases marked A, B, C, and D. Fill in each blank with the word or phrase that best fits the context.
There are a variety of techniques that can be used to bring about success in selling. Here are a few that are often mentioned by ____1____ salespeople.
1) Find out what your customer’s real wants and needs are. Listen as they tell you what they are interested in.
2) Know all about____2____and what it can do for your customer. Product____3____ is a“must” in personal selling____4____ it creates customer confidence, builds enthusiasm, and makes the situation more____ 5____ . Lay emphasis on the unique____6____ of your product over others.
3) Take a confident attitude in ____ 7____your product. It is more____ 8 ____when the salesperson says,“May I help you?” than when he or she says “You wouldn’t like to see our model, would you?”
4) ____9____yourself to deal with objections. If the customer says the price is too high, you____ 10____ reply,“Yes, the price____ 11____ a little higher than you planned. However, actually you’ll____12 ____money because of high quality of this product.” No matter what happens, don't disagree with your customer when he or she says the price is too high.
5) Use praise wisely.
1. A. lucky B. busy C. successful D. active
2. A. yourself B. your customerC. his interest D. your product
3. A. price B. design C. satisfaction D. knowledge
4. A. because B. though C. yet D. therefore
5. A. important B. professionalC. reasonable D. complicated
6. A. importance B. advantageC. price D. color
7. A. making B. selling C. manufacturing D. proposing
8. A. profitable B. serious C. effective D. polite
9. A. Prepare B. Ask C. Control D. Allow
10. A. ought to B. might C. have to D. need to
11. A. can be B. should beC. may be D. will be
12. A. make B. earn C. pay D. save
B
Directions: Complete the following passage by filling in each blank with one word that best fits the context.
I attended a birthday party in 1991. My teacher was then 59 years old. ____1____ her fellow teacher said____ 2____we were celebrating her 39th birthday! We were all surprised and puzzled.
After the party I was told by the fellow teacher that American women have a special saying about ____ 3____ . If a woman is ____4____40, or even if she is 80, her birthday is ____ 5____the 39th. If she is in her thirties, her birthday will be the 29th. And in her ____ 6____, it’s 19th. They usually have their "real" birthday when they are____ 7____20.
This shows that American women,____8____ elderly women, are very sensitive about their ages. But my teacher al ways says, “We want to be younger. ”So about the age of Western women, my advice is that if you don't know it, don’t ask about it; if you really know it, don't mention it.
答案與解析:
A
1. C根據(jù)前文,可以確定下面的一些做法肯定是成功的(successful)推銷商的做法。
2. D根據(jù)此句后半段的what it can do for your customer,可以確定此處填產(chǎn)品(product)。
3. D根據(jù)后文it creates customer confidence, builds enthusiasm...等內(nèi)容,可以確定推銷商了解、熟悉自己產(chǎn)品的知識(shí)(knowledge)是必須的。
4. A說(shuō)明推銷商必須了解產(chǎn)品知識(shí)的原因,because 表示前一部分的原因。
5. B根據(jù)文章意思,此處是指經(jīng)銷商熟悉產(chǎn)品知識(shí)會(huì)使人產(chǎn)生更加professional (專業(yè)性,專業(yè)化) 的感覺。
6. B根據(jù)常識(shí)及信息詞over,可以確定重點(diǎn)當(dāng)然放在獨(dú)特的優(yōu)勢(shì)、強(qiáng)項(xiàng)(advantage)上。
7. B根據(jù)文章意思,當(dāng)然是“賣、推銷(selling)”產(chǎn)品。
8. C前一種做法當(dāng)然比后一種做法更有效(effective)。
9. A根據(jù)后文,推銷商當(dāng)然應(yīng)當(dāng)準(zhǔn)備好(prepare)應(yīng)付反對(duì)意見,對(duì)于顧客的疑問有合理的解釋。
10. B根據(jù)文章意思,你可以(might)這樣回答,而不是必須(have to, ought to)如此回答。
11. C根據(jù)文章意思,可以確定正確答案。
12. D根據(jù)后文because of high quality of this product及常識(shí),當(dāng)然是省錢(save money)。
B
1.But前后句之間是轉(zhuǎn)折關(guān)系。
2.that 賓語(yǔ)從句引導(dǎo)詞that。
3.birthdays聯(lián)系全文,都是關(guān)于birthday這個(gè)話題,且為泛指,故用birthdays。
4.over此處涉及美國(guó)婦女談?wù)撃挲g,結(jié)合下文來(lái)看,此處應(yīng)表示“超過(guò)四十歲”,故用over。
5.always此處講到美國(guó)婦女希望青春常駐,故用always。
6.twenties結(jié)合前后文進(jìn)行推理,可知美國(guó)婦女在二十幾歲時(shí),稱自己十九歲。
7.below 聯(lián)系上題,可知此處表示二十歲以下。
8.especially 相較于一般女性,年長(zhǎng)的婦女尤其對(duì)自己的年齡敏感。
編輯/梁宇清