文/馬克·馬里奧·吉拉爾迪（Marco Mario Gilardi） 譯/覃夢(mèng)親

意大利歷史古城都靈是我的家鄉(xiāng)，這是一座魔法之都，也是一座“Bogianen”之城。都靈是與里昂、布拉格組成的白魔法三角和與倫敦、舊金山組成的黑魔法三角的交叉點(diǎn)?！癇ogianen”在都靈古代語(yǔ)言中的意思是“別動(dòng)”：這是皮埃蒙特戰(zhàn)士在1747年戰(zhàn)爭(zhēng)中獲得的稱號(hào)，他們雖然在人數(shù)上處于劣勢(shì)，但仍然成功阻止了法國(guó)入侵。之后，這一我們都靈人本應(yīng)引以為豪的稱號(hào)的歷史含義消失了，變成了保守不愿改變的誤導(dǎo)性含義。

1970年的夏天，我父親帶我去看勒芒24小時(shí)耐力賽，我對(duì)賽車運(yùn)動(dòng)充滿了激情，這一激動(dòng)人心的經(jīng)歷激發(fā)了我想要成為一名汽車工程師的愿望。

想要做一些有意義的事

我在都靈理工大學(xué)的第一年過得安穩(wěn)順?biāo)?，但我想獲得超越普通生活的體驗(yàn)，這一愿望變得越來(lái)越強(qiáng)烈。我們班上有一些軍人，我們志同道合，都想要做一些有意義的、令人欽佩的事。于是我申請(qǐng)參軍，并如愿以償。

部隊(duì)成為我的引路人，言辭簡(jiǎn)短但直擊內(nèi)心：“他人至上”“坦克指揮官最后吃飯”。

為了不落后于同學(xué)，我找到了高效利用時(shí)間的方法——簡(jiǎn)化，第一次就做對(duì)——在有限的時(shí)間內(nèi)學(xué)習(xí)。這讓我受益終身。

My hometown’s historical Turin is the city of the magic and the “Bogianen”.Turin is a vertex in the triangle of white magic with Lyon and Prague and the triangle of black magic with London and San Francisco.While “Bogianen” in Turin’s ancient language means “don’t move”,it is the nickname deserved by the Piedmont soldiers in 1747 when they stopped the invasion of the Frenches despite being numerically inferior.Then,the historical meaning of this nickname-we Turiners should be proud of-went lost and got the misleading definition of conservative status quo.

In the summer of 1970,my dad brought me to see the Le Mans 24-hour endurance race.I was passionate about motorsports,a thrilling experience stimulating the desire to become a car engineer.

To do something valuable and admirable

The first year at Turin Polytechnique passed smoothly,and the desire to live experiences beyond everyday life became more robust.In my class,there were some army men.We were friends with the same principles and ideals to do something valuable and admirable.I applied to join the army,and I had been joined up.

Army was a good coach,simple words going to the heart:“Others before you”,“Tank commander eats last”.

Not to slide behind my classmates,I found efficient ways to use my time-simplify,do right the first time -in the time to study.That helped me in life.

Other things became useful 30 years later: when I left the army,I received a military driving license record convertible to any civil driving license.Now that record is here,and its translation helped to be allowed to test on challenging off-road courses by saying I was trained to handle vehicles on those grounds.

In FIAT Group,my early boss was already my supervisor in the internship to prepare the dissertation.Before graduation,he asked HR for my employment in his unit.

還有一些東西甚至在三十年后還發(fā)揮了作用：我離開部隊(duì)時(shí)獲得了一份軍用駕照證明，可以轉(zhuǎn)換成任何一種民用駕照。我也將這份證明帶到了中國(guó)，其翻譯版讓我得以在艱難的越野試驗(yàn)場(chǎng)開展測(cè)試，這份文件證明了我接受過培訓(xùn)可以在這些場(chǎng)地駕駛汽車。

在菲亞特集團(tuán)，我最開始的領(lǐng)導(dǎo)也是我實(shí)習(xí)期間指導(dǎo)我畢業(yè)論文的導(dǎo)師，在我畢業(yè)前向HR提出將我招進(jìn)他的部門。

他曾經(jīng)對(duì)我說：“我知道我不應(yīng)該告訴你，但你不停地問問題——為什么要這樣做？如果我們那樣做會(huì)怎么樣？——真是讓人越來(lái)越有壓力啊，因此我想和你說，關(guān)注怎么做就夠了，你做得還不錯(cuò)，放松點(diǎn)。”

我只是回答：“好，我會(huì)的?！蔽耶?dāng)時(shí)不夠成熟，無(wú)法用一句話說明我問這些問題的根本原因：如果我也知道“為什么”和“是什么”，我可以做得更好。

工作后，我一直在努力成為一個(gè)有價(jià)值的人。在完成一項(xiàng)又一項(xiàng)工作后，我對(duì)在越來(lái)越廣的汽車領(lǐng)域工作感到自信。

1989年，豐田和日產(chǎn)旗下的全新豪華品牌發(fā)布了兩款改變游戲規(guī)則的旗艦車型——英菲尼迪Q45和雷克薩斯LS400——兩款車型均宣稱其舒適性達(dá)到前所未有的水平。

20世紀(jì)80年代末，基于前車身防護(hù)結(jié)構(gòu)概念，德國(guó)品牌在乘員保護(hù)方面表現(xiàn)出色。日本和德國(guó)汽車品牌很快獲得認(rèn)可，在舒適性和安全性方面占據(jù)領(lǐng)先地位：我們希望縮小差距。

我主攻座椅系統(tǒng)。汽車座椅在當(dāng)時(shí)受到忽視，通過研究各種姿勢(shì)、乘坐、碰撞時(shí)人體與座椅的相互作用，可以探索改善機(jī)會(huì)。其中的關(guān)鍵是要掌握相關(guān)人為因素，歐盟委員會(huì)要求汽車行業(yè)建立這方面的能力。

我與拉夫堡大學(xué)、南安普頓大學(xué)、柏林大學(xué)組成聯(lián)合研究團(tuán)隊(duì)，共同向歐盟委員會(huì)申請(qǐng)：座椅評(píng)價(jià)與設(shè)計(jì)的先進(jìn)技術(shù)項(xiàng)目。這個(gè)項(xiàng)目提案以A1的最高分獲得批準(zhǔn)。最終，該項(xiàng)目入選歐盟委員會(huì)1990—1994年的50個(gè)成功案例。

將歐盟資助項(xiàng)目與研究機(jī)構(gòu)相結(jié)合，以筑牢科學(xué)原理，并實(shí)現(xiàn)研究成果的自主產(chǎn)業(yè)化，成為我的“新常態(tài)”工作方法。

Once,he told me,“I know I should not tell you your continuous questions-Why do we do this? What happens if we do that? -are becoming stressed,but I tell you the same,to make clear,it is enough you focus on how to do.You are doing not that bad,so take it easy.”

I reply,“OK,I will.” In a few words,I was immature enough to express my questions’ root cause: if I also know the “why” and the “what”,I can do a better job.

After employment,I have strived to become a person of value.Assignment after assignment,I felt confident working on larger and larger vehicle domains.

In 1989,Toyota and Nissan revealed game-changing flagships under their new luxury logo -the Infiniti Q45 and the Lexus LS400-claiming unprecedented levels of perceived comfort.

German brands in the late 1980s overperformed in occupant protection thanks to the concept of front body structure with straight,low side rails.Japanese and German brands quickly gained recognition as leaders in comfort and safety: we wanted to recover the gap.

I focused on the seating system.At that time,car seating was overlooked,offering space to improve by studying the human body’s interaction in posture,ride,and crash.The crucial matter was to master the involved human factors.The European Commission was asking the auto industry to create capabilities on that.

I diverted the study of posture,ride,and crash biomechanics to the University of Loughborough,Southampton,and Berlin,teaming them in a Europeanfunded project proposal I started to prepare: Advanced Technologies for Seat Evaluation and Design.The proposal had been approved with the highest score of A1.At the conclusion,the European Commission selected the project as one of the 50 success stories of the 1990-1994 program.

The synergy between funded research with institutions to set the scientific fundamentals right and in-house productization of the research results became my “new normal” working method.

In 1997,the European Commission invited me to Brussels as an expert tasked with the technical evaluation of public funding eligibility for research projects.

I am never satisfied with my work

New millennium,new work: Since 2001,I have been tasked in teams to cooperate with other car makers,some of them allied,some other competitors.It is an excellent opportunity for a curious like me to see the automotive culture in several corners of the world,the influence of the people on their domestic automakers,and why their mindset,logic,and methods do not fit with mine.

馬克·馬里奧·吉拉爾迪（Marco Mario Gilardi，意大利），廣州汽車集團(tuán)股份有限公司汽車工程研究院首席專業(yè)總師，2011年獲得“羊城友誼獎(jiǎng)”，2014年獲得中國(guó)政府友誼獎(jiǎng)。Marco Mario Gilardi (Italy),is the Chief engineer of GAC R&D Center.He was awarded Guangzhou Friendship Award in 2011 and Chinese Government Friendship Award in 2014.

自1997年以來(lái)，歐盟委員會(huì)開始邀請(qǐng)我作為專家負(fù)責(zé)公共資金扶持研究項(xiàng)目的技術(shù)評(píng)價(jià)工作。

我對(duì)自己的工作永不滿足

自2001年起，我開始負(fù)責(zé)與其他汽車制造商的合作項(xiàng)目，一些是聯(lián)盟伙伴，還有一些是競(jìng)爭(zhēng)對(duì)手。對(duì)于像我這樣充滿好奇心的人來(lái)說，這是一個(gè)絕佳機(jī)會(huì)，可以體驗(yàn)世界各地的汽車文化，了解人們對(duì)當(dāng)?shù)仄囍圃焐痰挠绊?，探討他們的思維方式、邏輯、方法為什么與我不一樣。

Many missions have been completed,from GM Warren to Chery,Mahindra Mumbai to AutoVAZ Nizhny Novgorod.Some understanding distilling from those experiences that 20 years later is not outdated yet.

I didn’t know I was playing with the fire.

Turin,in December 2006,tasked to meet a team of GAC,I found the president of the R&D -at that time the just born Engineering Institute -was a friend I had not seen for 20 years.

從位于密歇根沃倫的通用技術(shù)中心到奇瑞汽車，從位于孟買的印度汽車制造商馬恒達(dá)到位于諾夫哥羅德的俄羅斯汽車制造商AutoVAZ，我完成了許多任務(wù)，從這些經(jīng)驗(yàn)中提煉的一些感悟即使在20年后也仍未過時(shí)。

2006年12月，在都靈，我負(fù)責(zé)接待廣汽團(tuán)隊(duì)的來(lái)訪，見到了廣汽研究院的院長(zhǎng)，當(dāng)時(shí)廣汽研究院才剛剛成立，他是我20年未見的老朋友。

當(dāng)時(shí)廣汽團(tuán)隊(duì)在向幾家汽車制造商咨詢開發(fā)2010年亞運(yùn)會(huì)官方指定用車的合作意向。廣汽與本田和豐田的合資公司產(chǎn)品雅閣和凱美瑞大賣，在中國(guó)汽車市場(chǎng)廣汽銷量排名第四，盈利排名首位。但廣汽不想止步于此，他們想要建立自己的品牌，希望在2010年亞運(yùn)會(huì)上發(fā)布自主品牌的首款車型。

但對(duì)于這項(xiàng)任務(wù)，他們基礎(chǔ)薄弱，只有幾十個(gè)人在華南理工大學(xué)辦公。這些人都很堅(jiān)定，當(dāng)時(shí)的院長(zhǎng)對(duì)我說：“我們必須做到，沒有退路?！弊屛蚁肫鹆恕癇ogianen”在1747年保衛(wèi)都靈免遭法國(guó)入侵。廣汽最終選擇與菲亞特合作。

當(dāng)我第一次來(lái)到廣州，在華南理工大學(xué)與廣汽團(tuán)隊(duì)一起工作時(shí)，我感覺置身于一片充滿創(chuàng)業(yè)者的氛圍中，這是一種必須親身經(jīng)歷才能體會(huì)的東西。

我發(fā)現(xiàn)廣州是一座充滿活力的國(guó)際大都市，有很多美好的地方，廣州人也很友好，對(duì)我充滿了好奇，就像我對(duì)他們也充滿好奇一樣。

是時(shí)候迎接新挑戰(zhàn)了！2009年11月，我開啟了在廣州的工作和生活之旅。

我們?cè)陂_發(fā)亞運(yùn)會(huì)車型的同時(shí)組建項(xiàng)目團(tuán)隊(duì)。我們的項(xiàng)目團(tuán)隊(duì)以院長(zhǎng)、副院長(zhǎng)、總師為核心，雖然我們擁有著來(lái)自不同車企的不同研發(fā)文化，但我們很快便學(xué)會(huì)了一起工作，多樣性幫助我們建立相互尊重。

GAC team was enquiring several automakers to set a cooperation to develop the official car for the 2010 Asian Games.

In the China auto market,GAC ranked fourth in sales and first in profit in the joint venture with Honda and Toyota,whose Accord and Camry were selling extraordinarily well.But that golden status quo was not enough for them.They wanted their brand to reveal it with their early car at the 2010 Asian Games.

They had nothing for that task,just some dozen people hosted in the SCUT -South China University of Technology.

Those people were committed,the president told me: “We must do it,and we will not step back.” It reminded me of the “Bogianen” that 1747 defended my ancestors in Turin from the invasion of the Frenches.GAC chose to work with FIAT.

The first time I came to Guangzhou to work with the GAC team inside SCUT,my sentiment was to be in the land of love populated by startups,something that has to be experienced to be believed.

And I discovered Guangzhou is a lively,cosmopolitan city with plenty of beautiful places to see.Cantonese are so friendly and curious of me as I was of them.

Time for a new challenge.In November 2009,I landed in Guangzhou to live and work there.

We developed the project team and the Asian Game car at the same time.In the core team with the president,vice-president,and chief engineer,although we were a miscellaneous of people with different R&D cultures matured in other car makers,soon we learned to work together,and diversity helped us gain mutual esteem.

The true face of a person becomes visible in the darkness of the adversities.Troubles accumulation was more significant and more prominent,sincerity had been crucial to be aware of all,design conflicts among us were faced with unity and inclusivity,each of us felt confident to disclose our troubles and the own possibility to help others,we encountered together the problems,and we solved them without impositions and internal competition.Then the team started to gain momentum,the young engineers were learning fast,giving us more support,and the problem accumulation rate was becoming more diminutive than the solving rate.We are moving from the darkness to the light.And in the end,all that hard paid: the 500-unit fleet for the 2010 Asian Games was delivered on schedule.

人的真實(shí)面目在逆境中會(huì)變得清晰。隨著問題的積累，我們用團(tuán)結(jié)和包容應(yīng)對(duì)設(shè)計(jì)沖突，我們每個(gè)人都不避諱暴露自己的問題，極盡所能幫助他人，我們共同面對(duì)困難，主動(dòng)解決問題，沒有內(nèi)部競(jìng)爭(zhēng)。團(tuán)隊(duì)開始集聚發(fā)展之勢(shì)，年輕工程師快速成長(zhǎng)，給予我們更多支持，問題積累的速度變得比問題解決的速度要慢，從黑暗走向光明。最終，所有努力均獲得回報(bào)：2010年亞運(yùn)會(huì)500臺(tái)車按時(shí)交付。

成功的關(guān)鍵是什么？胸懷寬廣？堅(jiān)持不懈？員工敬業(yè)？我認(rèn)為都是，再加上一點(diǎn)激情。

從2010年10月亞運(yùn)會(huì)車型上市，到新冠疫情暴發(fā)，這九年時(shí)間顯然很簡(jiǎn)單。簡(jiǎn)單是因?yàn)槲覀冊(cè)谶@期間發(fā)布了幾個(gè)車型，重復(fù)著亞運(yùn)會(huì)車型的成功故事，持續(xù)關(guān)注如何保持在性價(jià)比方面相對(duì)其他品牌的一點(diǎn)額外優(yōu)勢(shì)。這九年期間沒有災(zāi)難發(fā)生，沒有政策調(diào)整，沒有出現(xiàn)顛覆性的競(jìng)爭(zhēng)對(duì)手。

我的主要任務(wù)是將傳祺的車輛動(dòng)力學(xué)性能提升至最高水平，這其中最重要的是操穩(wěn)性能。

我對(duì)自己的工作永不滿足，當(dāng)時(shí)也是如此，在車型快要量產(chǎn)時(shí)，我發(fā)現(xiàn)新一代輪胎比已選輪胎更適合我們車型的車輛動(dòng)力學(xué)。

雖然每次車型投產(chǎn)時(shí)，我都認(rèn)為我們的操穩(wěn)性還可以更好，但市場(chǎng)反饋還不錯(cuò)，沒有抱怨，獲得一些好評(píng)。

為什么“顯然很簡(jiǎn)單”呢？因?yàn)樽?015年左右開始，已經(jīng)有跡象表明，特斯拉和滴滴正在改變電動(dòng)汽車和共享出行。

但這些信號(hào)被更大的噪聲掩蓋，例如SAE L3級(jí)自動(dòng)駕駛的海市蜃樓，這是遙不可及的預(yù)測(cè)。

2020—2021年，為了提升車輛動(dòng)力學(xué)性能，我輾轉(zhuǎn)于幾個(gè)試驗(yàn)場(chǎng)開展工作，經(jīng)常被隔離在酒店房間，這樣也給了我時(shí)間思考電動(dòng)汽車、移動(dòng)出行，這兩個(gè)行業(yè)都在改變汽車行業(yè)。

當(dāng)然，奧迪、寶馬、福特等公司有在電動(dòng)汽車方面比馬斯克經(jīng)驗(yàn)更豐富的高管，是什么讓特斯拉成為各家公司的標(biāo)桿？是其在能源發(fā)電和儲(chǔ)能行業(yè)發(fā)展成熟的能力嗎？不管是什么，都是誕生于傳統(tǒng)汽車以外的，都是我沒有預(yù)測(cè)到的事情，因?yàn)檫@是以前從未發(fā)生過的事，超出了我的經(jīng)驗(yàn)范圍，我沒有想象到會(huì)發(fā)生，想象力變得比經(jīng)驗(yàn)更重要。

What had been crucial to succeed? Generosity?Perseverance? People engagement? I believe all of them together with a dose of passion.

The nine years between the commercial launch of the Asian Games in December 2010 and the pandemic’s arrival were simple.Simple because we repeated on several models the success story of the Asian Games car,caring to maintain an extra bit of advantage in value for money concerning the other brands.No calamity,no policy change,no disrupting competitors.

My fundamental task was to bring Trumpchi vehicle dynamics to the top,handling above all.

I was never satisfied with my work at that time,as when close to SOP,I found a new generation tire that was mating the dynamics of the model better than our tire.

Although at any launch I thought our handling was not that good,according to the market it was also not bad: no complaints,some rewards.

Why “apparently simple”? Because since 2015,there were already signals that Tesla and Didi were transforming EVs,ride-hailing,and sharing.Those signals were still covered by louder noises,like the mirage of SAE level 3 just around the corner:farfetched forecast.

During 2020 and 2021,I was often quarantined in a hotel room while doing my nomadic work in several proving ground to improve vehicle dynamics,so I had time to think about the EV and mobility industries that were transforming automotive industry.

Surely,Audi,BMW,Ford,and others have executives even more experienced in EVs than Mr.Musk.What made Tesla the benchmark for all of us? The capability matured in the energy generation&storage industry? Whatever it was,it was born outside the traditional automotive,and it was something I didn’t forecast because it had never happened before,so it was outside my experience.I didn’t imagine it could happen: Imagination is beginning to count more than experience.

昊鉑SSR項(xiàng)目團(tuán)隊(duì)合照

對(duì)廣汽來(lái)說，首席未來(lái)學(xué)家是不是會(huì)比像我這樣的總工程師更有用呢？

過去的一些經(jīng)驗(yàn)、一些傳承可能會(huì)有所幫助，但我不能讓我的過去過多地影響我對(duì)未來(lái)的建議。

我過去的一個(gè)理念在現(xiàn)在仍然實(shí)用：僅有“技能知識(shí)（know-how）”還不夠，我們還需要“事實(shí)知識(shí)（know-what）”和“原理知識(shí)（know-why）”，這個(gè)雙重組合拉動(dòng)我們超越汽車本身，關(guān)注顧客。

奔赴新常態(tài)之旅

對(duì)于汽車行業(yè)來(lái)說，直到10年前，技術(shù)、車輛、市場(chǎng)的變化速度還是呈線性的?，F(xiàn)在技術(shù)和市場(chǎng)的變化速度呈指數(shù)性，而傳統(tǒng)汽車行業(yè)的趨勢(shì)發(fā)展仍然過于線性。

Is not that a chief futurist is more beneficial to GAC than a chief engineer like me?

Some roots in the past,some heritage,may help,but I cannot allow my history to influence what I advise for the future too much.

One concept of my past is still actual: our “know-how” is insufficient.We also need the “know-what” and the “know-why.” This duo pulls us to go beyond the car to the customer.

Undertake the journey to the new normal

In automotive,until one decade ago,the rate of change in technology,vehicle,and market was linear.Now,the rate of technology change and the market is exponential,while the trend in the traditional auto industry is too linear.

The impact of electrification,ADAS autonomous driving,metaverse,and IoT generates opportunities in technical solutions and business models.

Driving lovers will have vehicle dynamics with a strong personality that changes as a chameleon to fit best who,how,and where it is going.

The software allows an infinite number of tonalities,becoming for the calibration engineer what the palette is for the painter: no frontier between engineer and artist.

受到電氣化、ADAS與自動(dòng)駕駛技術(shù)、元宇宙及物聯(lián)網(wǎng)技術(shù)發(fā)展的影響，技術(shù)方案和業(yè)務(wù)模式產(chǎn)生了無(wú)限機(jī)會(huì)。

駕駛愛好者將享受具有強(qiáng)烈個(gè)性的車輛動(dòng)力學(xué)性能，可以像變色龍一樣隨意切換，針對(duì)駕駛員、駕駛方式和駕駛地點(diǎn)實(shí)現(xiàn)最匹配的車輛動(dòng)力學(xué)性能。

軟件支持無(wú)限調(diào)性可能，軟件之于標(biāo)定工程師就像調(diào)色盤之于畫家，工程師與藝術(shù)家之間沒有邊界。

滴滴用戶將乘坐為共享出行設(shè)計(jì)的汽車，搭載SAE L4級(jí)自動(dòng)駕駛，車內(nèi)配備元宇宙影院，可以常用常新維持長(zhǎng)達(dá)十年租期，由于自動(dòng)駕駛和電氣化硬件成本高昂，通過軟件更新和內(nèi)飾翻新可以維持較長(zhǎng)時(shí)間，類似于飛機(jī)。

維持較長(zhǎng)時(shí)間意味著銷量減少，要維持營(yíng)收我們必須通過售后服務(wù)提升顧客終身價(jià)值，這就需要在研發(fā)、營(yíng)銷、銷售和售后市場(chǎng)之間建立可行的關(guān)聯(lián)性。

這一切需要快速反應(yīng)，因?yàn)轭櫩蜎]有那么耐心，消費(fèi)電子行業(yè)讓他們習(xí)慣了可以立即擁有一切。

車輛動(dòng)力學(xué)性能的軟件標(biāo)定工程師要驗(yàn)證預(yù)期效果，需要再進(jìn)行下一步調(diào)整。

常規(guī)的實(shí)車測(cè)試驗(yàn)證耗時(shí)太長(zhǎng)，也不夠精細(xì)，我們需要將軟件標(biāo)定工作推向車輛動(dòng)力學(xué)開發(fā)流程的上游，采用虛實(shí)混合樣件在環(huán)動(dòng)態(tài)模擬器上驗(yàn)證。

模擬器所有相關(guān)技術(shù)及整車技術(shù)集成的整體方法均已具備，但要充分利用這一機(jī)會(huì)，我們需要更多地從整車層面開展工作，而不是分散地工作于車輛的各個(gè)部分，要從對(duì)于影響研發(fā)的更廣業(yè)務(wù)領(lǐng)域獲得全局觀。

雖然整車開發(fā)計(jì)劃以SOP時(shí)間為主導(dǎo)，但軟件開發(fā)應(yīng)在整個(gè)車型生命周期持續(xù)開展，設(shè)定SOP軟件釋放節(jié)點(diǎn)及OTA更新節(jié)點(diǎn)，使CLV（Customer Lifetime Value，顧客終身價(jià)值）最大化。滿足OTA更新節(jié)點(diǎn)甚至比SOP節(jié)點(diǎn)更重要，晚了會(huì)影響品牌形象。項(xiàng)目管理需要滿足新需求。

Didi folks will ride on cars designed for ridesharing ride-hailing,with SAE L4,with a metaverse theater inside,designed to last as new for a long time to fit with decade-long-leasing because autonomous driving and electrification hardware is expensive and can stay a long time with software updating and interiors rejuvenation,as for the airliners.

To last for a long time means to sell less,and to maintain revenues,we must raise the Customer Lifetime Value with aftermarket offers,which requires viable interlinks among R&D Marketing Sales Aftermarket.

Being quick in offering all that,customers are not that patient.The consumer electronic industry has gotten used to having everything immediately.

The calibration engineers that paint the vehicle dynamics with infinite tonalities must verify if they get the desired effect and adjust in the next step.

The standard method to do that by testing on an actual vehicle would be either too long or too unrefined.Hence,we need to relocate the software calibration upstream in the vehicle dynamics development process by using mixed real and virtual prototypes to run on the driver-in-the-loop dynamic simulator in virtual reality.

All technologies for this simulation,the whole method to integrate them at the vehicle level,are available.To fully exploit this opportunity,we need to work more at the global vehicle level and less fragmented on bites of the vehicle,gaining a holistic view of the enlarged business domain influencing the R&D.

While SOP rules the vehicle development plan,software development should be a no-stop on the whole vehicle model life cycle to maximize the CLV,with docking points to release SOP software and OTA updates.Punctuality in OTA update deadlines is even more critical than SOP: late compromises brand image.Project management will have to fulfill new requirements.

This journey to the new normal is bumpy.We need to give our people the evidence it is worthy to undertake,with facts from the battlefield,not explanations in the lecture room.

Thinking that I would not have the chance to join the creation of a supercar before the aging stopped me,the opportunity arrived.Aion launched the development of our first supercar.

這段通往新常態(tài)的旅程充滿挑戰(zhàn)，我們需要用來(lái)自“戰(zhàn)場(chǎng)”的事實(shí)證明，而不是用會(huì)議室的培訓(xùn)來(lái)證明，這段新常態(tài)之旅值得奔赴。

本來(lái)想著在我年紀(jì)尚還允許前，應(yīng)該再?zèng)]有機(jī)會(huì)參與超級(jí)跑車（超跑）的創(chuàng)造了，機(jī)會(huì)就來(lái)了——埃安啟動(dòng)了我們首款超跑的開發(fā)。

一些豪華汽車或超跑的買家非常年輕，他們賺錢快，愿意投資買一輛名貴汽車彰顯自己在工作或社會(huì)生活中的地位，證明自己屬于精英一族。他們自己駕駛，也想要一點(diǎn)多功能性。有人想要高端轎車的舒適性，也有人更喜歡跑車的刺激。

現(xiàn)在，精英一族多了一個(gè)選擇：昊鉑SSR，一款個(gè)性鮮明的跑車，無(wú)論在公共道路上還是在賽道上都能輕松駕駛。這是一個(gè)集魅力與驚人性能于一身的超跑。

在我心中，昊鉑SSR就是“廣州創(chuàng)造的Berlinetta”，在廣州與我的家鄉(xiāng)都靈之間架起一座橋梁。

超跑是藝術(shù)與工匠的瑰寶，我認(rèn)為沒有比廣州更適合孕育藝術(shù)品杰作的地方了。在古代，廣州發(fā)展了自己的珠寶、瓷器、刺繡等流派，成為廣州藝術(shù)品走向世界的大使。

現(xiàn)在這種藝術(shù)傳承融匯在昊鉑SSR的現(xiàn)代感中，昊鉑SSR是我們廣州藝術(shù)品的新生大使。

都靈是“Carrozzieri（車身制造設(shè)計(jì)）”之家，“Gran Turismo”和“Berlinetta”的概念讓意大利設(shè)計(jì)聞名世界，例如Pininfarina——法拉利最喜歡的車身制造商，Marcello Gandini——蘭博基尼Miura的設(shè)計(jì)師，Gandini和Bertone車速制造商——藍(lán)旗亞Stratos（史上最偉大的拉力賽車）的創(chuàng)造者。

七個(gè)世紀(jì)以前，馬可·波羅（Marco Polo）在中國(guó)和意大利之間架起了一座橋梁，七個(gè)世紀(jì)之后的今天，我們又建立了另一座橋梁：昊鉑SSR。

雖然我是都靈人，但我在職場(chǎng)中一直以來(lái)都是探索者，而不是“bogianen”。展望未來(lái)，大有可為，是時(shí)候書寫新篇章了。

Several buyers of luxury cars or supercars are incredibly young.They make money soon and invest in a prestige car as recognition—in their work or social life—they belong to an elite.This purchase is their only car;they drive personally,and they also want a dose of versatility.Some of them prefer the plushness of sedans.Some others like the thrill of supercars.

Soon,that elite will have one more option:our Hyper SSR,a supercar with a strong personality,is easy on the road and track—a beauty combining glamour with breathtaking performance.

In my heart,Hyper SSR is the “Berlinetta created in Canton,” bridging Canton with my hometown,Turin.

A supercar is a jewel of fine arts and craftsmanship.I believe there is no better place than Canton to give birth to a masterpiece of fine arts.In ancient times,Canton nurtured its schools of jewelry,porcelain,embroidery,and many others.They became ambassadors of Cantonese fine arts in the world.

A heritage that now lives in the modernity of Hyper SSR,our new ambassador of Cantonese fine arts.

Turin is the home of the “Carrozzieri”,coachbuilders and design houses that made the Italian design in the world with their concepts of “Gran Turismo” and “Berlinetta” like Pininfarina-the favorite coachbuilder of Ferrari,Marcello Gandini-designer of the Lamborghini Miura,again Gandini with Bertone coachbuilder-creators of the Lancia Stratos,the most significant rally racer ever.

Seven centuries after Marco Polo settled the early bridge between China and Italy,we decided on one more bridge: Hyper SSR.

Although Turiner,I have been more explorer than “bogianen” in my working life.Let’s look ahead.There are several things worthy to be done-time to write a new chapter.