近年來，很多大型會議和展覽出現(xiàn)了“會中帶展”“展中帶會”的現(xiàn)象。我們觀察到，會與展的融合發(fā)展已成為一種趨勢。會與展的組合“玩法”，對主辦方、會議場地等MICE業(yè)界人士提出更高的要求，也促使MICE業(yè)在軟硬件方面不斷創(chuàng)新與升級。主辦方在策劃與執(zhí)行時需要注意什么？遇到哪些難題？會展場地在建設時是否將會議功能視為一種標配？會與展融合發(fā)展的意義有哪些？本期《旅游會展》專題欄目與MICE業(yè)界人士談談會與展的組合“玩法”。

The art in the combination of combining meeting and exhibition

In recent years， many large-scale conferences and exhibitions have come with the phenomenon of "exhibition in the conference" and "conference in the exhibition"， namely confex. We have observed that the integrated development of conference and exhibition has become a trend in the industry. This has put forward higher requirements for the organizers， conference venues and other people in the MICE industry， and has also promoted the continuous innovation and upgrading of the software and hardware of the MICE industry. What should the organizers pay attention to when planning and executing confex events？ What are the challenges in the process？ Has the conference function become a must in the construction of exhibition venues？ What is the significance of the integration of exhibition and convention？ In this column， we talk with several MICE industry professionals on the art in the combination of exhibition and conference.