Wu Yanan

ABSRTACT：through the investigation and research of different management bodies and related service organizations in Julu honeysuckle industry，this paper makes SWOT analysis on Julu honeysuckle industry chain and industry chain financing Giant deer honeysuckle industry has advantages in topography，climate，planting experience and planting varieties，and has disadvantages in planting，pro- cessing and marketing，financing and other aspects Facing the challengesofpro- poorpolicies，PRATT & Whitneys financial support policies and the rapid development of the Internet，as well as competition from other industries. The industry chain and Industry Chain Financing of JL honeysuckle should adopt the strategy of WO turning in SWOT analysis Through the supplement of honeysuckle in- dustry chain，the improvement of financial products and services innovation mechanism，the use of honeysuckle industry chain to achieve industry poverty promotion industry chain financing and reduce financing constraints。

KEYWORDS：JULU HONEYSUCKLE INDUSTRY CHAIN FINANCING，PRATT & Whitney Finance，Industry Integration，Industry Poverty Alleviation

（作者單位：河北經(jīng)貿(mào)大學金融學院）

責任編輯：凌玉