Abstract：as an indispensable role in TV drama，women are of great significance to the development and trend of TV drama plot. This paper takes the female image style in urban ethics drama the first half of my life as the research object，and takes Luo Zijun as an example. According to the change of TV drama plot，it is found that the character shape changes with it，and studies the female character shape from the aspects of color，style and shape This paper studies Luo Zijun's transformation before and after divorce and the change of his image style by means of contrast.

Key words：the first half of my life;Luo Zijun;female image style

1、Female image design theory

（1）The concept of female image design

The concept of "image design" originated from stage art，and was later used by fashion show professionals to design the overall combination of hairstyle，makeup and clothing for models before fashion show，and then developed into a similar service for specific consumers. Character image design is the use of plastic arts means，through make-up design，hairstyle design，fashion design，behavior and other aspects to design a suitable image in line with the character's occupation，character，age，self-cultivation.

（2）Elements of female image design

Image design is not only limited to personal characteristics of hair，makeup and clothing，but also includes the external performance of internal character，such as temperament，behavior，conversation，living habits and so on. The artistic elements of personal image design include the following aspects：body elements，hairstyle elements，makeup elements，clothing style elements，accessories elements，personality elements，psychological elements，cultural elements，etc.

2、Analysis of the characteristics of female image style design

（1）Drama style design

Drama style clothing design is exaggeration and rendering in a specific area. There is a sense of existence，fashion，focus decoration，high color purity，straight lines from the line，from the middle to the static dynamic. Facial features：the facial contour is clear，and the facial features are exaggerated and three-dimensional. Full of sense of quantity，tall and bony，looks significantly higher than the actual height. Luo Zijun，the heroine of the first half of my life，is relatively pretty，with a small skeleton and a juvenile style，which is not suitable for dramatic dressing. Her character is a full-time wife who is well-off at first. As soon as she appears，she is wearing short purple curly hair. She looks lazy and delicate，but it reveals that she not only likes publicity and domineering personality，but also has no elegance and taste at all.

（2）Neutral style design

"Neutral style" refers to a design style that weakens the female characteristics and adds men's clothing elements to make the clothing style masculine and create a handsome and straightforward modern style. Neutral style gives people a simple，fashionable，capable and neat feeling. It has the characteristics of young，moving and static in the middle，straight line. With the change of the plot and the identity of the characters，the dressing style becomes low-key. The colors are mainly soft camel and white coats. The color purity is not high. The neutral color makes people feel relaxed and calm，and has a strong intellectual tone. It has become the color most accepted by most people. The outline of her dress is straight，which also echoes with her attitude towards life after her divorce.

3、Analysis on the style characteristics of female jewelry

（1）Jewelry drama style design

Drama jewelry has the function of beautifying clothing，has a strong visual effect and artistic appeal，has a highlight of the drama style accessories，jewelry style is characterized by each turning point of the line is straight，the largest sense of quantity，exaggerated atmosphere，personalized elements，refuse mediocrity，linear，large sense of quantity，brilliant. High purity golden yellow on the bottom，decorated with black large area of auspicious clouds，strong color contrast，style exaggeration chic，and before the divorce of her domineering，beauty，personality characteristics echo.

（2）Neutral style design of jewelry

Neutral jewelry style atmosphere clean，without too much decoration and complex patterns，color to pure color，lightness and purity are low，the outline is strong，material quality. Luo Zijun's character modeling design after divorce fits the character image and role modeling. The light blue bag modeling is modern and capable，and the yellow bag modeling is lively，warm and bright. It is both eye-catching and fashionable to be used in accessories. The outline is relatively simple，showing straight lines. The material is relatively strong，not easy to deform，and the decoration is few. At the same time，it can perfectly match with the colorless series to give the urban modern temperament，and is compatible with the modern style Her dress is comfortable，harmonious and beautiful.

4、Conclusion

Through the analysis of Luo Zijun's character image style in my first half of life，we can see that the character image in film and television plays can not be separated from the image style design of character modeling. In life，women must create their own image style to improve their self-confidence and taste，and pursue themselves. They not only attach importance to the modification of local image，but also attach importance to all-round promotion，so as to create a perfect image that highlights their own personality，appearance，temperament and demeanor，and their own unique style.

作者簡介：

李亞迪（1994.11），女，漢族，山東菏澤人，齊魯工業(yè)大學(xué)（山東省科學(xué)院）藝術(shù)設(shè)計(jì)學(xué)院，18級(jí)在讀研究生，碩士學(xué)位，專業(yè)：藝術(shù)設(shè)計(jì)，研究方向：服裝設(shè)計(jì)與形象策劃。

（作者單位：齊魯工業(yè)大學(xué)（山東省科學(xué)院））