方曉雨

Abstract： under the guidance of industry finance integration， further improving the financial risk management and control ability of small and medium-sized enterprises is of great significance for the steady and sustainable development of small and medium-sized enterprises. Based on the perspective of CPA， this paper analyzes the content of financial risk management of small and medium-sized enterprises at present， and the problems existing in risk management， and further puts forward suggestions for financial risk management in order to help small and medium-sized enterprises better carry out financial risk management.

Key words： CPA; SMEs; risk

1、 Introduction

Since the adjustment of China's economic structure in 2015， many small and medium-sized enterprises have exposed various business problems due to poor internal risk management. With the increasing complexity of China's economic environment， the business environment of enterprises is also complex， and the business risk coefficient of enterprises is also increasing. As an important pillar of China's economic development， the steady development of small and medium-sized enterprises is of great significance to the orderly development of the economic market. Therefore， the financial risk management of small and medium-sized enterprises should be paid attention to.

2、 Present situation of risk management in small and medium-sized enterprises

For unlisted small and medium-sized enterprises， there is no need for regular CPA audit. Therefore， compared with large-scale enterprises or listed companies， the risk management and control of small and medium-sized enterprises is more spontaneous in the absence of external audit. In small and medium-sized enterprises， although their business is relatively simple， due to the imperfect financial system and internal control organization， their operational risk and financial risk are also high. In terms of CPA audit， it mainly reveals the financial problems existing in the enterprise through financial analysis， mainly including the risk of non-standard accounting， financial management risk and tax risk. Different financial risks are not only affected by the changes of external policies and regulations， but also by the professional ability of internal financial personnel. Therefore， the existence of financial risk is inevitable， but effective risk management can reduce the relevant risk to the acceptable range of the enterprise.

3、 Countermeasures for financial risk management of small and medium-sized enterprises

1. Improve risk management awareness and increase financial risk management investment

Consciousness determines attitude， attitude determines height. In order to improve the adaptability of small and medium-sized enterprises to the economic environment and realize the sustainable development of enterprises， the management of enterprises must attach importance to financial risk management. The financial risk and business risk of an enterprise belong to the same important strategic position. The collapse of any party is fatal to the operation of an enterprise. Therefore， the management should increase the investment in financial risk management， realize the potential economic benefits that financial risk management may bring to the enterprise， prevent the trouble before it happens， and control the financial risk within the acceptable range.

2. Decentralize investment and reasonably arrange asset structure

External economic turbulence is often unpredictable and sporadic， but its impact on enterprises is incalculable. Therefore， in daily operation， enterprises should diversify investment， reasonably arrange asset structure and avoid putting all eggs in one basket， so as to improve the firmness of their own capital chain. In the process of business operation， enterprises should pay special attention to the changes of accounts receivable and bad debt provision， and do not ignore the financial risks brought by accounts receivable due to the expansion of short-term business scale.

3. Establish and improve financial supervision system

Financial work involves the most sensitive management content of an enterprise， that is， the management of funds. In order to reflect the overall operation of the enterprise more comprehensively and accurately， the enterprise should standardize the financial accounting process， clarify the responsibilities of financial posts， and refine the work content of financial management. A perfect financial supervision system can not only promote the financial department to play the role of the second line of risk defense， guarantee the development of enterprises， but also help enterprises avoid property losses caused by extensive financial management and make contributions to the value-added of enterprises.

References

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[2] Zhang Yuchen. Analysis of financial risk management and control of small and medium-sized enterprises [J]. Chinese youth. Scientist， 2016 （28）： 292-293

[3] Wang Xiaoqiang. Financial risk management of small and medium-sized enterprises under the financial crisis [J]. Market research， 2016 （10）： 60-62