陳喜娟

面部識別技術(shù)正越來越多地被應(yīng)用于各個領(lǐng)域?，F(xiàn)在，一種被稱為面部檢測的技術(shù)正在進入一個新的領(lǐng)域：廣告業(yè)務(wù)。面部識別技術(shù)是用來識別特定個體的，而面部檢測系統(tǒng)的目的是檢測個人的存在，并試圖預(yù)測有關(guān)個人的一些信息。在美國，目前這種系統(tǒng)正在一些商店進行測試。

Facial recognition technology is increasingly being used today in many places in the United States and overseas. Such systems use machine?learning tools to scan faces in an attempt to recognize particular individuals.

Many police agencies across the world have long used facial recognition technology to search for and help catch criminals. The technology has also been used at some US airports to help confirm the identity of passengers. It is also used to unlock phones or other electronic devices， and in some cases， even cars. Some robots use facial recognition to recognize the people they are communicating with.

Now， a similar technology—known as facial detection—is entering a new field： the business of advertising. Facial recognition technology is meant to identify a specific individual. Facial detection systems aim to detect the presence of a person and try to predict some facts about him or her. In the United States， such systems are currently being tested in a small number of stores.

Businesses use cameras set up inside the stores or public area. The cameras scan the faces of individuals and predict their age and sex. Some systems are also designed to judge a persons emotions. That information can then be used to target people with real?time advertisements on video screens during their visit to the store.

One facial detection system， developed by a company called Mood Media， aims to judge a persons “happiness” or “fear” level. Businesses could use such information to get real?time reactions from people as they look at products or video ads in the store. Such a system could also be used as part of a companys efforts to test the popularity of specific products.

Another company， Cineplex Digital Media， showed off a camera?powered system designed for use in retail businesses， on the street or at bus stops. The company says its product can detect things like whether someone is wearing eyeglasses or has facial hair. That information could then be used to target those people with ads for new glasses or shaving equipment.

Some privacy groups have criticized the use of such facial detection systems while supporters of the technology say it could improve the buyers experience by drawing attention to products they might like or by offering them special deals.

Reading Check

1.What does the second paragraph mainly tell us？

A.The use of facial recognition technology.

B.The origin of facial recognition technology.

C.The advantages of facial recognition technology.

D.The process of using facial recognition technology.

2.What can the facial detection system developed by Mood Media do？

A.Recognize whether a persons hair is real.

B.Test the popularity of facial detection system.

C.Detect whether someone is wearing eyeglasses.

D.Judge how a person reacts to the products or video ads.

Language Study

Ⅰ.Important vocabulary in the text

1.recognition n. 識別;辨認(rèn)

2.individual n. 個人

3.confirm v. 確認(rèn)

4.similar adj. 相似的

5.detection n. 探測

6.reaction n. 反應(yīng)

7.popularity n. 受歡迎;普及

8.privacy n. 隱私;私密

9.criticize v. 批評

Ⅱ.Difficult sentence

Some privacy groups have criticized the use of such facial detection systems while supporters of the technology say it could improve the buyers experience by drawing attention to products they might like or by offering them special deals.一些隱私保護組織批評了這種面部檢測系統(tǒng)的使用，而該技術(shù)的支持者表示，該技術(shù)可以通過吸引人們對他們可能喜歡的產(chǎn)品的關(guān)注，或者通過提供特惠來改善買家的體驗。

【點石成金】本句總體上是while引導(dǎo)的并列句。Some privacy groups have criticized...是第一個分句，supporters of the technology say...是第二個分句，it could improve...是賓語從句，

they might like是限制性定語從句。