亚洲免费av电影一区二区三区,日韩爱爱视频,51精品视频一区二区三区,91视频爱爱,日韩欧美在线播放视频,中文字幕少妇AV,亚洲电影中文字幕,久久久久亚洲av成人网址,久久综合视频网站,国产在线不卡免费播放

        ?

        Analysis the Development of Digital Marketing and Social Media Marketing Strategy

        2019-09-10 22:41:30李玉蘭
        錦繡·上旬刊 2019年12期
        關(guān)鍵詞:玉蘭

        李玉蘭

        Abstract:With the rapid development of the global economy and the Internet,a single marketing model has been unable to cover enough consumers.In this case,social media marketing strategy as a new e-commerce model came into being.The so-called social media marketing strategy refers to the phenomenon that social factors such as attention,sharing,communication,discussion and interaction are applied to the e-commerce transaction process.

        Key words:digital marketing;social media strategy

        1.Pinduoduo social media strategy and digital marketing features

        It can form direct communication and interaction between e-commerce enterprises and customers,and enterprises can directly see the most intuitive needs of users through specific social platforms.In the process of brand promotion and product sales,enterprises are no longer in a passive state.They can establish their own brand influence through “zero distance” communication with users.

        2.Pinduoduo;s marketing achievements

        According to the big data of Aurora,as of February 2018,pinduoduo's penetration rates in third tier and fourth tier cities were 21.38% and 35.34% respectively,even exceeding that of mobile Taobao by 20.31% and 31.50%.5.2% of the market share is far ahead of the catchers behind.From the perspective of market competition,pinduoduo has avoided the positive competition with Taobao,Jingdong and other comprehensive e-commerce giants,mining the third and fourth tier cities with low penetration and price sensitivity as well as the vast rural areas.

        3.conclusion

        Based on the theory of digital marketing and social media strategy,this paper chooses pinduoduo,a representative social e-commerce service enterprise,as a case study.Through the analysis of pinduoduo's products and services,it analyzes how to increase the business flow and promote the sustainable development of the enterprise in its marketing,so as to improve the value of the enterprise.

        Reference:

        [1]Kozinets.Electronic tribalization:the strategic significance of virtual consumer communities [J].European journal of management,1999,17(3):252-264.

        [2]Lail.Social commerce -- e-commerce in the context of social media [C].World academy of science,engineering and technology,2010.

        [3]Ding shuyue.Research on social e-commerce marketing strategy [D].Henan university,2019.

        猜你喜歡
        玉蘭
        佟玉蘭
        大江南北(2022年11期)2022-11-08 12:06:34
        玉蘭
        一“糯”值千金
        玉蘭與春歸
        Numerical Simulation of Space Fractional Order Schnakenberg Model
        季玉蘭剪紙作品
        吐魯番(2021年4期)2021-04-21 08:17:20
        陳玉蘭的中國情
        海峽姐妹(2019年11期)2019-12-23 08:41:32
        玉蘭魂
        黃河之聲(2016年24期)2016-02-03 09:01:52
        獨傲玉蘭
        黃河之聲(2016年24期)2016-02-03 09:01:52
        用拔河繩上好耐久跑
        亚洲美女影院| 久久综合九色综合久久久 | 亚洲AV日韩AV高潮喷潮无码| 亚洲欧洲美洲无码精品va| 国产成人色污在线观看| 一区二区日本免费观看| 亚洲欧洲免费无码| 日本强伦姧人妻一区二区| 亚洲中文字幕无码不卡电影| 曰本人做爰又黄又粗视频| 中文字幕+乱码+中文字幕一区| 18分钟处破好疼哭视频在线观看| 中文字幕爆乳julia女教师| 无码的精品免费不卡在线| 国产精品国产午夜免费福利看| 老熟妇高潮av一区二区三区啪啪| 熟女高潮av一区二区| 日韩在线 | 中文| 少妇高潮惨叫久久久久久电影| 国产乱妇乱子在线视频| 亚洲欧美日韩中文综合在线不卡| av免费一区二区久久| 成人影片麻豆国产影片免费观看| 四虎影视永久地址www成人| 免费无码又爽又刺激高潮的视频网站| 亚洲免费无毛av一区二区三区| 国产又湿又爽又猛的视频| 无码一区二区三区| 青楼妓女禁脔道具调教sm| 亚洲天堂2017无码中文| 人妻少妇无码中文幕久久| 街拍丝袜美腿美女一区| 欧美精品国产综合久久| 少妇人妻在线视频| 亚洲欧美国产日产综合不卡| 国产美女一区三区在线观看| 少妇被黑人整得嗷嗷叫视频| 熟女人妇交换俱乐部| 日韩国产欧美| 亚洲小少妇一区二区三区| 人妻少妇中文字幕久久|